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PUBLISHER: Mordor Intelligence Pvt Ltd | PRODUCT CODE: 572750

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PUBLISHER: Mordor Intelligence Pvt Ltd | PRODUCT CODE: 572750

Weight Management Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

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Global weight management products market is projected to grow at a CAGR of 8.6 % during the forecast period.

Key Highlights

  • Purchasing decisions of weight management products as a preventive approach to health and wellness is expected to remain strong during the forecast period. However, the emergence of functional food in the market can cause certain degree of distortions, affecting the sales of fat burn supplements.
  • Obesity is one of the immensely discussed terms across countries, such as the United States, the United Kingdom, and Germany, where the rate of obese population has been escalating, amid government plans to curb the growth. The dependency of consumers, in terms of consuming precooked meals, fast foods (mostly junk), and sweet indulgence are some of the eating habits that assist the rising trends
  • Asia-Pacific is the fastest-growing weight management market, with sales of weight management products increasing at a faster pace. The majority of these sales are split between China, Japan, and South Korea.

Key Market Trends

Health And Fitness Club - Contending Toward Newer Memberships.

Fitness, a term that has become a common adaptation among individuals across all regions, has developed and is reimagined with diets, nutrition, supplements, and club features. On the other hand, new routines inclusive of CrossFit, rock climbing, vigorous types of yoga, Pilates, barre classes, circuit training, have been prominent across developed countries. Such regions have witnessed a strong participation rate, followed by factors, such as lifestyle preferences, hectic schedule leading to bodily ailment, and a growing share of disposable income among consumers. According to the IHRSA (International Health, Racquet & Sportsclub Association), USD 30 billion health and fitness industry in the United States has been growing by at least 3-4% annually, for the past ten years, and shows no signs of slowing down anytime soon. If anything, it's accelerating and currently, as of 2018, about 20% of American adults have a fitness club membership, a number that could easily double over the next decade. Furthermore, the cost of health insurance, along with the spending on healthcare is escalating, where insurance companies are pivoting their interest toward consumers that shows a strong inclination toward healthy lifestyles. Along with this, many employers and insurers now cover the costs of a health club membership or studio classes, as long as an employee can show they actually use them.

North America Remains The Largest Market

More than two-thirds of adults and almost one-third of children and youngsters are overweight or obese in North American countries like the United States. Moreover, approximately 67% of those obese in the country are trying to lose weight. The lifestyle changes, like following a healthy eating pattern, reducing caloric intake, and engaging in physical activity are the basis for achieving long-term weight loss. Consumers perceive diet and lifestyle changes as difficult, and, in turn, prefer fat burn supplements for weight loss in anticipation that these products will help to achieve weight-loss goals. Manufacturers in the market promote these products with various claims, including that these products reduce macronutrient absorption, appetite, body fat, and weight and increase metabolism and thermogenesis. Also, the U.S. Food and Drug Administration (FDA) regulates weight loss supplements to ensure products are safe, and their label claims are truthful and not misleading.

Competitive Landscape

Major players are focusing on product innovation in the market to expand their presence in the market, to enhance their brand portfolio, and to cater to various preferences of consumers. Consumers prefer innovation in weight management products such as fat burners, an example of which is the flavors and unique packaging. The major players are focusing on introducing new products in the market to cater to the interests of the consumers. For instance, In 2018, General Nutrition Centers Inc. launched Earth Genius, a new line of more than 40 nature-inspired products. Amway Corp. is focusing on developing new ways to grow nutrients by experimenting with different types of botanicals, growing methods, and seeds that are used in its Nutrilite supplements and vitamins.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support
Product Code: 54698



  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study




  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry


  • 5.1 By Product Type
    • 5.1.1 Fat Burners
    • 5.1.2 Weight Gain Supplements
    • 5.1.3 Low Calorie Food and Beverages
    • 5.1.4 Meal Replacements
    • 5.1.5 Others
  • 5.2 By Product Form
    • 5.2.1 Tablets
    • 5.2.2 Powder
    • 5.2.3 Liquid
    • 5.2.4 Others
  • 5.3 By Distribution Channel
    • 5.3.1 Supermarkets/Hypermarkets
    • 5.3.2 Pharmacies
    • 5.3.3 Specialty Stores
    • 5.3.4 E-Commerce Retail
    • 5.3.5 Other Distribution Channels
  • 5.4 Geography
    • 5.4.1 North America
      • United States
      • Canada
      • Mexico
      • Rest of North America
    • 5.4.2 Europe
      • Spain
      • United Kingdom
      • France
      • Germany
      • Russia
      • Italy
      • Rest of Europe
    • 5.4.3 Asia-Pacific
      • China
      • Japan
      • India
      • Australia
      • Rest of Asia-Pacific
    • 5.4.4 South America
      • Brazil
      • Argentina
      • Rest of South America
    • 5.4.5 Middle East and Africa
      • South Africa
      • United Arab Emirates
      • Saudi Arabia
      • Rest of Middle East & Africa


  • 6.1 Market Share Analysis
  • 6.2 Strategies Adopted by Players
  • 6.3 Most Active Companies
  • 6.4 Company Profiles
    • 6.4.1 General Nutrition Centers Inc
    • 6.4.2 Glanbia PLC
    • 6.4.3 Herbalife Nutrition Ltd
    • 6.4.4 Amway Corp.
    • 6.4.5 Beneo
    • 6.4.7 SAN Corp
    • 6.4.8 Kellogg Company


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Jeroen Van Heghe

Manager - EMEA



Christine Sirois

Manager - Americas


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