Europe Pedestrian Detection Systems Market - Growth, Trends, and Forecast (2019 - 2024)

Market Overview

The Europe Pedestrian Detection Systems Market is expected to register a CAGR of 18.56%, during the forecast period, 2019-2024.

A pedestrian detection system is an important component of the driver assistance system, which is developed with the intention of avoiding collisions between the vehicle and the pedestrians, especially while driving during night time. The night-time pedestrian detection system works by letting the driver of the vehicle know about the obstacles on the road with the help of a near-infrared (NIR) camera and its displaying unit.

Growing safety concerns and government regulations regarding passenger and pedestrian safety, along with the increase in demand for premium vehicles, are some of the driving factors of the market. Over the years, there has been significant growth in the number of vehicles on the road and the construction of roads resulting in a higher rate of road accidents.

Scope of the Report

The European pedestrian detection system market has been segmented by geography.

Key Market Trends

Increasing Adoption of Pedestrian Detection Systems Resulting Decrease in Road Fatalities

Europe is a developed region and with the increase in a number of vehicle sales, more customers are opting for trending ADAS features in their vehicles, owing to the need for safety and comfort features. Initially, the majority of the consumers did not adopt these systems, due to the high cost and lack of awareness. However, with the new government regulations in place and the proven safety benefits, these systems have gained consumer interest. The ongoing installations are being done in both OEM and aftermarket, to facilitate end-users with ADAS features.

The European Commission has made it mandatory for all new cars to be equipped with safety equipment by 2021. The commission wants to fit all the 11 various ADAS features designed to prevent or mitigate accidents. The European Union anticipates that the addition of these 11 ADAS safety features will not just save over 7,000 lives across Europe, but is also likely to prevent 38,000 serious injuries between 2020 and 2030.

These 11 ADAS safety features include autonomous emergency braking, lane-keep assistance, and fatigue monitoring systems, etc., which are likely to be installed on every new car from 2021 under proposals. According to the European Commission, reduction in injuries caused by vehicle collisions would save the region approximately EUR 73 billion.

Over the last decade, the governments of European countries have become more strict toward road accidents and have mandated many new safety technologies in the vehicles, and they are still continuing their efforts. According to the latest reports of the Department For Transport (DFT), the number of fatalities has reduced significantly over the last decade. For instance; in 2010, the total number of fatalities was recorded to be 30,250, whereas 25,000 fatalities were recorded in 2018.

The growing demand for safety features in vehicles and the continuous efforts made by the European government are expected to drive the market for pedestrian detection system over the forecast period.

Germany Leading the Pedestrian Detection Systems Market in Europe

With the presence of luxury car makers like Audi, BMW, Mercedes, etc. in the country, customers' preference has shifted to vehicles with luxurious and advanced features from that of a conventional variant. These car manufacturers are focusing on the preferences of their elite customers for their new products.

Installation of new plants by OEM suppliers in the country will evolve the market for driver safety systems significantly over the forecast period. An increase in the number of new plants in Germany to hike the implementation of ADAS systems in cars will lower the cost incurred on importing the systems, thereby driving the market for ADAS systems. For instance; Denso, a major automotive supplier, has set up DENSO ADAS engineering services GmbH in Germany to enhance the development of safety technology in cars to curb the rate of road traffic accidents.

To reduce the number of accidents and fatalities, the department of transportation has made it compulsory to incorporate forward collision avoidance technology system in vehicles from 2017 onward. This system has the combination of long-range detection (e.g. adaptive cruise control), short range and wide angle system (e.g. pedestrian detection), and autonomous emergency braking. This regulation is anticipated to drive the market for pedestrian detection system in the country over the forecast period.

Competitive Landscape

An increasing number of automobile manufacturers, like Ford, Toyota, and others are integrating sensors for pedestrian detection to enhance their product offerings. While most manufacturers are integrating sensors and cameras in new cars, other sensor-based companies are offering add-on sensors, which can be used in cars without pre-installed pedestrian detection systems and include names, like Mobileye, Aptiv, Robert Bosch, among others.

Latest developments of Pedestrian Detection systems in passenger cars include:

• In Sept 2018, Lexus has announced that all the models sold across the United States market will have Safety System+ package as standard from 2020. The Safety System+ features Pre-Collison System with Pedestrian Detection.
• Additionally, Lexus has also introduced the Safety System+ 2.0 that features a pre-collision system with Daytime/Low-light vehicle and pedestrian detection with daytime bicyclist detection.
• Ford Motor Company in June 2019 has introduced the new model, Puma. This new model will be equipped with advanced safety features that also include a pre-collision system with pedestrian detection.

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Table of Contents

1 INTRODUCTION

• 1.1 Study Deliverables
• 1.2 Study Assumptions
• 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Current Market Scenario
• 4.2 Technology Trends
• 4.3 Industry Attractiveness - Porter's Five Force Analysis
  • 4.3.1 Threat of New Entrants
  • 4.3.2 Bargaining Power of Buyers/Consumers
  • 4.3.3 Bargaining Power of Suppliers
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry
• 4.4 Market Drivers
• 4.5 Market Restraints

5 MARKET SEGMENTATION

• 5.1 Geography
  • 5.1.1 Europe
    • 5.1.1.1 Germany
    • 5.1.1.2 United Kingdom
    • 5.1.1.3 France
    • 5.1.1.4 Russia
    • 5.1.1.5 Spain
    • 5.1.1.6 Italy
    • 5.1.1.7 Rest of Europe

6 COMPETITIVE LANDSCAPE

• 6.1 Vendor Market Share
• 6.2 Company Profiles
  • 6.2.1 Vehicle Manufacturers
    • 6.2.1.1 Toyota Motor Corporation
    • 6.2.1.2 Volvo
    • 6.2.1.3 BMW AG
    • 6.2.1.4 Daimler AG (Mercedes-Benz)
    • 6.2.1.5 Audi AG
    • 6.2.1.6 Nissan Motor Co. Ltd
    • 6.2.1.7 Honda Motor Company Ltd
    • 6.2.1.8 General Motors Company
  • 6.2.2 Pedestrian Detection System Manufacturers
    • 6.2.2.1 Mobileye
    • 6.2.2.2 Robert Bosch GmbH
    • 6.2.2.3 ZF Friedrichshafen AG
    • 6.2.2.4 APTIV PLC
    • 6.2.2.5 DENSO Corporation
    • 6.2.2.6 FLIR Systems

7 MARKET OPPORTUNITIES AND FUTURE TRENDS