Smart Fabrics for Sports and Fitness Market - Growth, Trends, and Forecasts (2022 - 2027)

Smart fabrics for the sports and fitness market is expected to register a CAGR of 25.7 % over the forecast period. The recent developments in the field of microfiber technology have enabled the production of textiles with advanced features, like breathability, waterproofing, etc. These additional abilities to react to heat or light give them a significant edge in adapting to external environmental stimuli over traditional fabrics.

Key Highlights:

• The recent technological advancements in the microelectronics industry have resulted in the developing of components scaled down to Nano-scale. These advancements are expected to boost the growth of smart fabrics for the sports and fitness market over the forecast period.
• Major companies have been researching smart fabrics for new possibilities to incorporate fabrics or textiles with emerging technologies, to improve the consumer's lifestyle.
• Smart Clothing has witnessed increasing applications in the Sports industry. The German men's national soccer team wears smart tech clothing in the form of jerseys by Adidas that track a wide range of information during the team's games and exercises. Mentors use speed, pulse, and distance metrics to plan future training and create a game strategy.
• An extended period of usage is an important consideration when purchasing smart clothing since it is fitted with electronics that must be durable. At the same time, the fabric must be stretchy and able to wash without damaging the electronics.
• Due to the novel COVID-19 outbreak, the market may not see significant growth, as smart fabric manufacturing requires a high level of automation and advances in textile processing techniques (such as electronic controlling systems, computer-aided design, automated inspection, automated material handling devices, numerical control machine tool, statistical process control, production planning/inventory management software, and pick/place robots).

Key Market Trends

Miniaturisation of Electronic Components is Expected to Drive the Market

• The driving factor for the market growth is the trend of miniaturization of electronics, as well as the increasing integration of smart textiles with wearable devices. Smart fabrics are rapidly being employed in the healthcare and sports industries to detect muscle vibrations, control body temperatures, and give protection from numerous threats.
• With the ongoing technological advancements in nanotechnology and micro-fabrication technologies, miniaturization has been enabled in various electronic components, making small and cost-effective components, like smart sensors, which drive the smart fabrics for sports and fitness.
• The 3-D printing production processes and the production of nano-materials by nano-dimension solutions have the potential to resolve any production challenges. They will also help create an efficient production technology for smart fabrics.
• Various institutes have also been investing in research activities to increase applications for smart clothing. For instance, MIT has created a lightweight sensor that can be embedded into flexible fabrics, including polyesters typically used in athletic wear, to monitor vital signs, including body temperature, heart rate, and respiratory rate. The sensors are machine-washable and can be integrated into clothing that can be removed and reused in different garments. The sensor has potential applications across the health industry, athletics, and astronaut vital sign monitoring. MIT research was partially funded by NASA and MIT Media Lab Space Exploration Initiative.
• The emerging new segment of wearable devices, the E-textile or smart fabrics segment, has changed how these devices are being worn. Smart fabrics incorporate biometric sensors, minicomputers, circuits, or metallic yarns for different functionality. These fabrics can be customized accordingly to meet almost all the requirements of a sports athlete or any fitness buff.

North America is Expected to Hold the Highest Market Share

• The increasing fitness demand will lead to smart fabric growth in North America's consumer products sector. Additionally, the US-based companies' increasing developments and innovations have contributed most significantly to the region's market and, specifically, in the United States, resulting in a significant increase in the usage of Smart fabric.
• According to Hims and Hers survey conducted in 2021, about a third of men between the ages of 25 and 45 said they were very active and exercised five or more times each week. Only 4% of people claimed they were not physically active and did not exercise.
• The factors influencing the North American market include major market players, portable and comfortable usage, expanded healthcare awareness, the hovering fee of manufacturing, and technological progressions. These vital elements have advocated the adoption of smart fabric for sports in the region.
• Furthermore, compression garments made with technology-enhanced smart sports cloth are designed to assist circulation and muscle rehabilitation. Today, various other data types can be collected, including heart-rate electrocardiogram (ECG) signals and electromyography (EMG) for monitoring body muscle activity. Precise body temperature monitoring may assess a wearer's fitness and safeguard them from the adverse effects of excessive exercise.
• In April 2022, the Natural Sciences and Engineering Research Council of Canada (NSERC) awarded Centennial College and its partners USD 4 million in multi-year funding to develop products for the global e-textile market and to assist small and medium-sized enterprises (SMEs) in the transportation, food production, energy, and advanced manufacturing sectors. E-textiles incorporated digital components into fabrics, such as biometric sensors, minicomputers, and electronics, providing them with new data collecting, energy transfer, and communication capabilities. E-textiles could monitor and communicate health data to advise therapy, allowing for virtual care outside of hospital settings, which would benefit the elderly and persons with chronic illnesses or disabilities.

Competitive Landscape

The smart fabrics for the sports and fitness market is highly competitive due to the presence of many small and large players. The major players are Nike Inc., AiQ, Adidas AG, Smartex SRL, and Koninklijke Ten Cate NV, among others. The startups are also investing in Smart materials for sports and fitness to introduce new technology.

• June 2022 - Nextiles, a smart fabric technology business, raised USD 5 million in a seed fundraising round that was oversubscribed, allowing it to create technologies that might generate new data streams for performance analytics. Madison Square Garden Sports Corp, Alumni Ventures, SmartSports, Phoenix Capital Ventures, and New lab were among the investors in the round led by DraftKings' venture capital arm, Drive by DraftKings. Hilary Knight, a three-time Olympic ice hockey medalist, is also an investor, as is the NBA, which includes Nextiles in its inaugural Launchpad incubation project earlier this year.
• January 2022 - Pyratex Start-up in Spain raised EUR 600,000 (USD 680,086) in the second round of fundraising, including Asics Corporation's investment arm as one of the investors. Pyratex said the funds would be used to improve its brand and increase customer awareness, focusing on continuing to invest in R&D to extend its line of functional and natural fabrics.

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• The market estimate (ME) sheet in Excel format
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