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PUBLISHER: Mordor Intelligence | PRODUCT CODE: 661024

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PUBLISHER: Mordor Intelligence | PRODUCT CODE: 661024

Asia-Pacific Energy Bar Market - Growth, Trends, and Forecasts (2022 - 2027)

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PAGES: 90 Pages
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Asia-Pacific Energy Bar Market is witnessing to grow at a CAGR of 5.5% during the forecast period (2020-2025).

Key Highlights

  • Increased demand for health & wellness snacking, increased demand for processed food, meal replacement, rising per capita income are various factors fueled the Energy Bar market growth.
  • Japan and Australia are the largest markets for energy bar market with combined sales holding more than 80% of the APAC sales. Energy bar market in other countries is at a nascent stage with India recorded the fastest growth rate.
  • The Asia-Pacific Energy Bar market is competitive with a large number of existing multinational players. Innovative product launch and clean label ingredients are the various strategies adopted by these players. Private label brands provide tough competition to the existing players with their flavored product offerings.

Key Market Trends

Australia Dominating the Energy Bar Market

There is a rising trend for everyday sports nutrition products with more consumers preferring fitness over fast food. The Sport nutrition products have begun to see the smooth status in terms of offering to the general customer with more energy bar manufacturers targeting athletes and gym enthusiasts. The high demand for energy bars is aided by the trend for protein requirement from sports athletes. Consumers preference moving towards natural and Organic bars is boosting the sales of energy bars in the country. Keeping in line with the consumer interest, companies like Coconut magic is launching energy bars which are gluten-free, paleo-friendly, sugar-free, dairy- and soy-free with 100% wholefood, superfood, and raw food ingredients.

Increased In Demand of Energy Bars From Sports Industry

Energy bars serve multi-purpose and thus appeal to a broad range of consumers including athletes and fitness enthusiasts. The versatile bars come in various flavors which further drives the sales of energy bars in this region. Key players are introducing products which are targeted towards athletes, which are free from low-sugar energy bars. For instance, Coconut magic company launches energy bar products which are gluten-free, paleo-friendly, sugar-free, dairy- and soy-free with 100% wholefood, superfood, and raw food ingredients. Further increase in the number of sports participants in this region is likely to demand energy bars during the forecast period.

Competitive Landscape

The Asia-Pacific Energy Bar market is competitive with a large number of existing multinational players. The major players include Clif Bar & Company, Coconut Magic, General Mills, Inc., Kellogg NA Co, PROBAR LLC, among others. Companies are adopting different strategies such as new product development, mergers and acquisitions to cater to the demands of consumers. For Instance, in Feb 2018, Coconut magic company launches energy bar products which are gluten-free, paleo-friendly, sugar-free, dairy- and soy-free with 100% wholefood, superfood, and raw food ingredients.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support
Product Code: 60551

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

  • 3.1 Market Overview

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Distribution Channel
    • 5.1.1 Supermarkets/Hypermarkets
    • 5.1.2 Convenience Stores
    • 5.1.3 Speciality Stores
    • 5.1.4 Online Retail Stores
    • 5.1.5 Other Distribution Channels
  • 5.2 Geography
    • 5.2.1 Asia Pacific
      • 5.2.1.1 China
      • 5.2.1.2 Japan
      • 5.2.1.3 India
      • 5.2.1.4 Australia
      • 5.2.1.5 Rest of Asia-Pacific

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Clif Bar & Company
    • 6.4.2 Coconut Magic
    • 6.4.3 General Mills, Inc.
    • 6.4.4 Kellogg NA Co
    • 6.4.5 Probar LLC
    • 6.4.6 PowerBar, Inc
    • 6.4.7 Abbott Nutrition Manufacturing Inc.
    • 6.4.8 NuGo Nutrition

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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