Market Research Report
Fragrance and Perfume Market Size, Share - Segmented by Product Type, Ingredients (Natural, Synthetic), Consumer Groups, Distribution Channel, and Geography - Growth, Trends, and Forecast (2016 - 2024)
|Published by||Mordor Intelligence LLP||Product code||704793|
|Published||Content info||172 Pages
Delivery time: 2-3 business days
|Fragrance and Perfume Market Size, Share - Segmented by Product Type, Ingredients (Natural, Synthetic), Consumer Groups, Distribution Channel, and Geography - Growth, Trends, and Forecast (2016 - 2024)|
|Published: January 1, 2019||Content info: 172 Pages||
Fragrance and Perfume Market Insight
Global Fragrance and perfume market is projected to grow at the rate of 6.2% during the forecast period as consumers are purchasing more perfume and fragrance products to maintain personal style and individuality. The fragrance and perfume market growth is also influenced by unpredictable and continuously changing fashion trends. Due to this reason, key players in the market are on a constant lookout for exciting, unique, and new fragrances to attract different consumer groups across the globe. The perfume market expected to witness slow growth compare to overall fragrance market. However, perfumes and colognes, along with body sprays and other scented body products are likely to will witness significant growth during forecast period.
Growing Demand for Natural Fragrances and Perfumes to Drive Fragrance and Perfume Market Growth
Key players in fragrance and perfume market are concentrating on natural-based fragrances, instead of synthetic-based ingredients due to growing consciousness about risk for allergies and toxins. For instance, the US based LUXE Brands is positioning itself as natural fragrance brands and it is also collaborating with celebrities for product endorsement. Increasing in consumer expenditure on personal care products and growing awareness about the therapeutic benefits of fragrance are playing key role to drive the market growth. Innovation in ingredients and packaging along with celerity endorsement of fragrance and perfume products by key players is likely to boost the sales of the products across globe. Additionally, increasing influence of social media on shopping habits, celebrity's endorsement is likely to support the fragrances and perfume market growth in upcoming years. For instance, perfume launched by Avon's with collaboration with Hollywood actress Eva Mendes has become popular in UK and it has won the award as UK's best perfume in Fragrance Foundation Awards 2018.
Demand for High Fragrance Concentration Content to Drive the Fragrance and Perfume Market Growth
Growing popularity of perfumes with a higher fragrance concentration contain i.e. perfume oils and less alcohol is playing key role to drive market growth of de parfum (pure perfume) which has 15% to 40% fragrance concentration. Fragrance concentrations are broken into categories including parfum, eau de parum, eau de toilette, eau de cologne, and eau fraiche. Owing to better opportunities in the fragrance industry, the market is witnessing new entrants especially in synthetic based perfume and fragrance products. Growing popularity of various premium brands among consumers is influencing the sales of premium perfume and fragrance products.
Increasing Demand of Personal care Products to Support Fragrance and Perfume Market Growth in Asia-Pacific Region
In Asia-Pacific, many key players in cosmetics industry are entering into partnerships with the e-commerce retail stores in order to strengthen their distribution network which is likely to drive the market growth in the regional. In North America, leading fragrances players are focusing on personalization in product offering which is driving the market growth. Popularity of lighter-scented products among Millennials and availability of affordable body splashes, body mists and deodorant sprays is expected to boost the sales of perfume and fragrance products. There are many countries within Europe that are popular for their fragrances, such as France and Italy which are attracting the consumers towards the perfume and fragrances products made in France and Italy.
Key Developments in the Fragrance and Perfume Market
Fragrance and Perfume Market Major Players
Elizabeth Arden, Inc.
International Flavors & Fragrances.
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Customization of Fragrance and Perfume Market Report:
1. INTRODUCTION 1.1 Scope of Study 1.2 Study Deliverables 1.3 Study Assumptions 1.4 Research Phases2. FRAGRANCE AND PERFUME MARKET INSIGHTS 2.1 Market Overview 2.2 Market Trends 2.3 Industry Attractiveness - Porter's Five Forces Analysis 2.3.1 Bargaining Power of Suppliers 2.3.2 Bargaining Power of Consumers 2.3.3 Threat of New Entrants 2.3.4 Threat of Substitute Products and Services 2.3.5 Degree of Competition3. FRAGRANCE AND PERFUME MARKET DYNAMICS 3.1 Fragrance and Perfume Market Drivers 3.2 Fragrance and Perfume Market Restraints 3.3 Fragrance and Perfume Market Opportunities4. FRAGRANCE AND PERFUME MARKET SEGMENTATION 4.1 Fragrance and Perfume Market By Product Type 4.1.1Parfum or de parfum 4.1.2 Eau de Parfum 4.1.3 Eau de Toilette 4.1.4 Eau de Cologne 4.1.5 Others 4.2 Fragrance and Perfume Market By Ingredients 4.2.1 Natural 4.2.2 Synthetic 4.3 Fragrance and Perfume Market By Consumer Group 4.3.1 Men 4.3.2 Women 4.3.3 Unisex 4.4 Fragrance and Perfume Market By Distribution Channel 4.4.1 Offline retail stores 4.4.2 Online retail stores5. FRAGRANCE AND PERFUME MARKET BY GEOGRAPHY - United States