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Market Research Report

Global Adult Diaper Market - Growth, Trends, and Forecast (2018 - 2023)

Published by Mordor Intelligence LLP Product code 708549
Published Content info 110 Pages
Delivery time: 2-3 business days
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Global Adult Diaper Market - Growth, Trends, and Forecast (2018 - 2023)
Published: September 18, 2018 Content info: 110 Pages

Adult Diaper Market Insight

The global adult diaper market is projected to grow at the rate of 7.6% during the forecast period 2018 to 2023. The major factors driving the demand for adult diapers are growing awareness regarding the importance of hygiene and growing cases of prostate surgeries across the globe. Moreover, the rising demand for adult diapers which are skin friendly, odor-free and offer superior absorption is expected to further support the market growth across the globe. Key players are expanding their operational presence and focusing to boost production of adult diapers in the countries like Japan and China where aged population is on the rise. For instance, companies including Nippon Paper Industries and Daio Paper Corp are spending millions of pounds to expand production for adults in Japan.

Growing Acceptance of Adult Diaper among Aged population Driving the Market Growth

Increasing urinary incontinence among adults and growing unwillingness to go through invasive medical procedures are supporting the adult diaper market growth across the globe. Moreover, rising application of disposable adult diapers in conditions like mobility impairment, diarrhea, and dementia is further influencing the demand of adult diaper. There is increasing acceptance of adult diaper in medical centers, especially for patients suffering from different illnesses, as adult diapers help in maintain body fluid level, improve comfort, and preventing leakage. Growing use of adult diapers for purposes other than medical issues is also likely to influence sales of adult diaper globally. Other than medical use, adult diaper are used by divers under their diving suits, guards on long duties who are not permitted to leave their place, pilot on long flights and other long-hour workers, especially at manufacturing site.

Pad Type Adult Diapers to Witness Significant Growth during the Forecast Period

Pad type adult diapers are anticipated to witness significant growth as most of pad type adult diapers are biodegradable and easily available in the market. Additionally, pad type adult diaper products are witnessing growth in sales from developing economies due to both consumer convenience and environmental regulatory requirements. Availability of various type of adult disposable diapers include regular, ultra-absorbent, super-absorbent is gaining popularity among consumer from last few years. In terms of distribution channel, E-commerce anticipated to be the most significant contributor to the increasing consumption due to increased probability of incontinence among them. In developing economies, key players are taking initiatives to spread awareness and dignify the market with help of advertisements and promotion campaigns that is helping to increase the acceptance of the adult diaper among the aged population. For instance, in 2017, Friends Adult Diapers which is based in India launched its first ad campaign to spread awareness about adult diaper which can bring about a life-altering change in the lives.

Increasing Aged Population to Drive Adult Diaper Market Growth in Europe Region

North America is likely to witness significant market share over the forecast period due to growing acceptance of adult diaper use among aged population in the countries like the US and Canada. In developing economies, some consumers who are travelling prefers diapers over public toilets, owing to poor conditions of toilets in the countries. Europe region is witnessing the fastest regional markets growth and are expected to remain the same over the forecast period. In Europe, adult diapers are supposed to overtake the baby diapers market owning to increasing aged population across the region especially in the countries like Germany, Italy, Greece, France etc. In Asia-Pacific region, Japan is expected to witness significant demand for adult diapers as more than 26.3% of population is over 65 years oil in the country. Majority of new entrants in the market are focusing to expand their business in emerging economies, especially in Asia-Pacific and South America region.

Key Developments in the Adult Diaper Market:

  • May 2017 - Kimberly-Clark new line of U by Kotex FITNESS products. The product line includes U by Kotex Fitness Tampons, U by Kotex Fitness Liners and U by Kotex Fitness Ultra-Thin Pads.
  • Jul 2018 - ElderSens, a Silicon Valley startup company aiming to improve elderly care with low-cost wearable diaper sensors, has released the DiaperSens smart diaper sensor on Amazon for purchase. This product is also open to OEM/ODM to major brands worldwide.

Competitive Landscape of Adult Diaper Market:

Major Key Players - Attends Healthcare Products, Inc., Chiaus (Fujian) Industrial Development Co Ltd, Covidien Ltd, First Quality Enterprises, Inc., Fuburg Industrial Ltd, Hartmann USA, Inc., Hengan International Group Co Ltd, Kao Corporation, Kimberly-Clark Corporation, Ontex Group, Svenska Cellulosa AB and Unicharm Corporation, among others.

Reasons to Purchase this Adult Diaper Market Research Report:

  • Analyzing outlook of the market with the recent trends and Porters five forces analysis
  • Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
  • Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • 3-month analyst supports, along with the Market Estimates sheet in excel

Customization of the Adult Diaper Market Research Report:

This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.

Table of Contents
Product Code: 63953

Table of Contents

1. Introduction

  • 1.1. Scope of Study
  • 1.2. Study Deliverables
  • 1.3. Study Assumptions
  • 1.4. Research Phases

2. Adult Diaper Market Insights

  • 2.1. Market Overview
  • 2.2. Market Trends
  • 2.3. Industry Attractiveness - Porters Five Forces Analysis
    • 2.3.1. Bargaining Power of Suppliers
    • 2.3.2. Bargaining Power of Consumers
    • 2.3.3. Threat of New Entrants
    • 2.3.4. Threat of Substitute Products and Services
    • 2.3.5. Degree of Competition

3. Adult Diaper Market Dynamics

  • 3.1. Drivers
  • 3.2. Restraints
  • 3.3. Opportunities

4. Adult Diaper Market Segmentation

  • 4.1. Product Type
    • 4.1.1. Pad type adult diaper
    • 4.1.2. Flat type adult diaper
    • 4.1.3. Pant type adult diaper
  • 4.2. Distribution Channel
    • 4.2.1. Supermarkets/Hypermarkets
    • 4.2.2. Convenience Stores
    • 4.2.3. Specialty Stores
    • 4.2.4. E-commerce
    • 4.2.5. Others

5. Adult Diaper Market by Geography

  • 5.1. North America Adult Diaper Market Size (2018-2023)
    • 5.1.1. US Adult Diaper Market Size (2018-2023)
    • 5.1.2. Canada Adult Diaper Market Size (2018-2023)
    • 5.1.3. Mexico Adult Diaper Market Size (2018-2023)
    • 5.1.4. Rest of North America Adult Diaper Market Size (2018-2023)
  • 5.2. Europe Adult Diaper Market Size (2018-2023)
    • 5.2.1. Spain Adult Diaper Market Size (2018-2023)
    • 5.2.2. UK Adult Diaper Market Size (2018-2023)
    • 5.2.3. Germany Adult Diaper Market Size (2018-2023)
    • 5.2.4. France Adult Diaper Market Size (2018-2023)
    • 5.2.5. Italy Adult Diaper Market Size (2018-2023)
    • 5.2.6. Russia Adult Diaper Market Size (2018-2023)
    • 5.2.7. Rest of Europe Adult Diaper Market Size (2018-2023)
  • 5.3. Asia-Pacific Adult Diaper Market Size (2018-2023)
    • 5.3.1. China Adult Diaper Market Size (2018-2023)
    • 5.3.2. Japan Adult Diaper Market Size (2018-2023)
    • 5.3.3. India Adult Diaper Market Size (2018-2023)
    • 5.3.4. Australia Adult Diaper Market Size (2018-2023)
    • 5.3.5. Rest of Asia-Pacific Adult Diaper Market Size (2018-2023)
  • 5.4. South America Adult Diaper Market Size (2018-2023)
    • 5.4.1. Brazil Adult Diaper Market Size (2018-2023)
    • 5.4.2. Argentina Adult Diaper Market Size (2018-2023)
    • 5.4.3. Rest of South America Adult Diaper Market Size (2018-2023)
  • 5.5. Middle East & Africa Adult Diaper Market Size (2018-2023)
    • 5.5.1. South Africa Adult Diaper Market Size (2018-2023)
    • 5.5.2. Saudi Arabia Adult Diaper Market Size (2018-2023)
    • 5.5.3. Rest of Middle East & Africa Adult Diaper Market Size (2018-2023)

6. Competitive Landscape of Adult Diaper Market

  • 6.1. Most Active Companies
  • 6.2. Market Share Analysis
  • 6.3. Strategies Adopted by Leading Players

7. Company Profiles

  • 7.1. Svenska Cellulosa AB
  • 7.2. First Quality Enterprises, Inc.
  • 7.3. Kimberly-Clark Corporation
  • 7.4. Attends Healthcare Products, Inc.
  • 7.5. Unicharm Corporation
  • 7.6. Covidien Ltd
  • 7.7. Chiaus (Fujian) Industrial Development Co Ltd
  • 7.8. Fuburg Industrial Ltd
  • 7.9. Hengan International Group Co Ltd
  • 7.10. Kao Corporation
  • 7.11. Hartmann USA, Inc.
  • 7.12. Ontex Group

8. Disclaimer

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