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Market Research Report

Alternative Sweetener Market - Segmented by Product Type (Neotame, Stevia Sweetener, Agave Nectar), Application (Food, Beverage, Pharmaceutical), and Geography - Growth, Trends and Forecasts (2018 - 2023)

Published by Mordor Intelligence LLP Product code 754856
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Alternative Sweetener Market - Segmented by Product Type (Neotame, Stevia Sweetener, Agave Nectar), Application (Food, Beverage, Pharmaceutical), and Geography - Growth, Trends and Forecasts (2018 - 2023)
Published: September 1, 2018 Content info: 120 Pages
Description

The global alternative sweetener market is projected to grow at an estimated CAGR of 4.3%, during the forecast period, 2018-2023.The growth of alternative sweetener products market can be attributed to the increasing application of these sweetener in foods, which are providing health-based benefits to the customers. Owing to the busy and changing lifestyle of consumers, the preferences are changing towards healthy foods and ingredients.The trend for low and no-sugar items has extended well beyond 'diet' and 'light' soft drinks, to yoghurts and desserts, sweets, diabetic-friendly baked goods, and even reduced sugar soups, sauces and ketchup.

Alternative Sweetener Market Dynamics

Many parents around the world are concerned about the amount of sugar intake by their children, but are looking for those sweet alternatives that are free from artificial ingredients. Therefore, they are preferring alternative such as stevia extracted sugar, honey, etc. The alternative sweetener market is driven by the increasing diabetic cases around the world and the increasing obesity cases, particularly in the US. The increasing demand for low calorie diet without foregoing the sweetness in their food, is also one of the drivers in the alternative sweetener market.Since consumers are increasingly becoming health conscious about the intake of the food and particularly carbonated sweet drinks and other sugar-based products, neotame, stevia, aspartame and others can thus provide the consumer with the correct amount nutrient and sweetness, without compromising on the taste and nutrition value.

Approximately 23 million US citizens were suffering from diabetes in 2015, thereby increasing the demand for the alternative sweetener. Players like Cargill, Zydus Wellness Ltd. and others are expected to emphasize on the development of new and healthy sweetening alternatives. In order to engage the customer in adoption of low-calorie diet, the companies are investing heavily in the marketing activates and advertising campaigns, so as to increase its customer base.

Alternative Sweetener Market Segmentation

The alternative sweetener market can be broadly segmented into three major segments, such as type, application, and geography. Regarding product type, the frozen product market can be classified into neotame, stevia sweetener, agave nectar and others. One of the popular alternative sweeteners, neotame is cost effective than the table sugar, sodium saccharin and other high intensity sweeteners. Neotame doesn't contain any calories and provide safety metabolism and non-absorbent, which is edible for the diabetes, obese and phenylketonuria patients.

Furthermore, full-calorie agave nectar is gaining prominence due to its natural positioning as an alternative to high fructose corn syrup. Since the agave nectar remains pure and organic, it fits the lifestyles of many vegans and natural food eating consumers. The additive-free product helps to reduce the risk of some diseases by not including possible free radicals, which damage enzymes within the body.

High-profile introductions of stevia-based products, such as tabletop sweeteners (e.g., Cargill's TRUVIA) in juice beverages, fruit drinks, flavored waters and soft drinks are meeting with the consumers' preference.

Alternative Sweetener Market - Regional Analysis

Owing to the busy lifestyle and increasing preferences towards the consumption of the healthy based food meals throughout the day, the demand for alternative sweeteners is going to increase in the forecast period. Consumers in the developing countries are looking for a healthier food and beverages and are willing to pay more for these products.

North America is anticipated to lead the global alternatives sweetener market on account for the increasing cases of diabetes and obesity throughout the forecast period. Millennial generation particularly from the Asia-Pacific region is expected to have an increasing preference towards the alternative sweetener based products.

Key Developments in the Market

  • September 2017 - In order to meet growing consumer demand for more healthful products, the Raw Sweeteners, the preeminent provider of better-for-you options, introduced Organic Stevia in the Raw, a 100% USDA organic certified, non-GMO project verified, vegan certified and naturally gluten-free product.
  • June 2015 - In the Raw broke into new market with launch of reduced calorie beverages. Perfectly sweetened with responsibly sourced Fair Trade Certified™ Sugar In The Raw® and zero-calorie stevia, the beverages contain half the amount of sugar as leading full-calorie brands and only 70 calories per 12oz bottle.

Alternative Sweetener Market Competitive Landscape

  • Some of the leading manufacturers and suppliers of the global alternative sweetener market are: Heartland Food Products Group, Zydus Wellness Ltd., Ingredion and Cargill. The competition in this market will intensify further in the coming years with the increase in product extensions, technological innovations and in terms of quality and pricing. Also, it is expected that global players are planning to grow inorganically by acquiring regional or local players thus taking the expertise of these local players about the taste, preferences and liking of a particular geographic and the plantation of various alternative sweetener from where they can be extracted
  • Major Players - Heartland Food Products Group, Cumberland Packing Corp., Zydus Wellness Ltd., Ingredion, Merisant Company, Cargill, Inc, Beneo, The Nutra Sweet Market, Naturally Sweet, Lakanto, Hermes Sweetener Ltd. and among others.

Reasons to Purchase the Report

  • Analyzing outlook of the market with the recent trends and Porter's five forces analysis.
  • Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come.
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects.
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
  • Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players.
  • 3 months analyst supports along with the Market Estimates sheet (in Excel).

Customization of the Report

  • Value chain analysis
  • Consumer behavior analysis in country level

This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.

Table of Contents
Product Code: 64884

Table of Contents

1. Introduction

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Research Phases
  • 1.4 Scope of the Market

2. Alternative Sweetener Market Insights

  • 2.1 Market Overview
  • 2.2 Market Trends
  • 2.3 Industry Attractiveness-Porter's Five Forces Analysis
    • 2.3.1 Bargaining Power of Suppliers
    • 2.3.2 Bargaining Power of Consumers
    • 2.3.3 Threat of New Entrants
    • 2.3.4 Threat of Substitute Products
    • 2.3.5 Degree of Competition

3. Alternative Sweetener Market Dynamics

  • 3.1 Drivers
  • 3.2 Restraints
  • 3.3 Opportunities

4. Alternative Sweetener Market Segmentation

  • 4.1 By Type
    • 4.1.1 Neotame
    • 4.1.2 Stevia Sweetener
    • 4.1.3 Agave Nector
    • 4.1.4 Others
  • 4.2 By Application
    • 4.2.1 Food
    • 4.2.2 Beverage
    • 4.2.3 Pharmacautical
    • 4.2.4 Others

5. Alternative Sweetener Market Regional Segmentation and Analysis (Market Size in USD million, 2015-2023)

  • 5.1 North America Alternative Sweetener Market Size (2018 - 2023)
    • 5.1.1 US Alternative Sweetener Market Size (2018 - 2023)
    • 5.1.2 Canada Alternative Sweetener Market Size (2018 - 2023)
    • 5.1.3 Mexico Alternative Sweetener Market Size (2018 - 2023)
    • 5.1.4 Rest of North America Alternative Sweetener Market Size (2018 - 2023)
  • 5.2 Europe Alternative Sweetener Market Size (2018 - 2023)
    • 5.2.1 Spain Alternative Sweetener Market Size (2018 - 2023)
    • 5.2.2 United Kingdom Alternative Sweetener Market Size (2018 - 2023)
    • 5.2.3 France Alternative Sweetener Market Size (2018 - 2023)
    • 5.2.4 Germany Alternative Sweetener Market Size (2018 - 2023)
    • 5.2.5 Russia Alternative Sweetener Market Size (2018 - 2023)
    • 5.2.6 Italy Alternative Sweetener Market Size (2018 - 2023)
    • 5.2.7 Rest of Europe Alternative Sweetener Market Size (2018 - 2023)
  • 5.3 Asia-Pacific Alternative Sweetener Market Size (2018 - 2023)
    • 5.3.1 China Alternative Sweetener Market Size (2018 - 2023)
    • 5.3.2 Japan Alternative Sweetener Market Size (2018 - 2023)
    • 5.3.3 India Alternative Sweetener Market Size (2018 - 2023)
    • 5.3.4 Australia Alternative Sweetener Market Size (2018 - 2023)
    • 5.3.5 Rest of Asia-Pacific Alternative Sweetener Market Size (2018 - 2023)
  • 5.4 South America Alternative Sweetener Market Size (2018 - 2023)
    • 5.4.1 Brazil Alternative Sweetener Market Size (2018 - 2023)
    • 5.4.2 Argentina Alternative Sweetener Market Size (2018 - 2023)
    • 5.4.3 Rest of South America Alternative Sweetener Market Size (2018 - 2023)
  • 5.5 Middle East & Africa (MEA) Alternative Sweetener Market Size (2018 - 2023)
    • 5.5.1 South Africa Alternative Sweetener Market Size (2018 - 2023)
    • 5.5.2 UAE Alternative Sweetener Market Size (2018 - 2023)
    • 5.5.3 Rest of Middle East & Africa Alternative Sweetener Market Size (2018 - 2023)

6. Alternative Sweetener Market Competitive Landscape

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis

7. Alternative Sweetener Company Profiles

  • 7.1 Heartland Food Products Group
  • 7.2 Cumberland Packing Corp.
  • 7.3 Zydus Wellness Ltd.
  • 7.4 Ingredion
  • 7.5 Merisant Company
  • 7.6 Cargill, Inc
  • 7.7 Beneo
  • 7.8 The Nutra Sweet Market
  • 7.9 Naturally Sweet
  • 7.10 Hermes Sweetener Ltd.
  • 7.11 Lakanto

8. Appendix

  • 8.1 Disclaimer
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