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Market Research Report

Photography Equipment Market - Segmented by Product Type (Camera, Lens, and Other Photography Equipment's), by Distribution Channel (Online Channel and Offline Channel), and Geography - Growth, Trends and Forecasts (2018 - 2023)

Published by Mordor Intelligence LLP Product code 754943
Published Content info 100 Pages
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Photography Equipment Market - Segmented by Product Type (Camera, Lens, and Other Photography Equipment's), by Distribution Channel (Online Channel and Offline Channel), and Geography - Growth, Trends and Forecasts (2018 - 2023)
Published: October 1, 2018 Content info: 100 Pages

The photography equipment market is projected to grow at the CAGR of 6.12% during the forecast period, 2018 to 2023. Earlier photography equipment's were popular mostly among professional photographers. However, within last few years, many non-professional photographers, especially millennial have started buying photography equipment like cameras, different type of lenses, and others owing to increasing interest in photography and growing trend of sharing professional-like photographs on social media platforms like Facebook, Instagram, and others. Currently, the market is foreseeing high demand for high-quality cameras with integrated modern technology. Products like cameras, lens, and other photography equipment's with innovative features and functionalities are priced higher compared to other regular products offerings. Thus, many players are launching premium photography equipment which use innovative technology. For instance, in 2018, FUJIFILM Holdings Corporation launched a premium compact digital camera "FUJIFILM XF10" (XF10) which enables superior image quality with proprietary color reproduction technology.

Increasing sale of Photography Equipment's from Online Retailing Channels

The growing popularity of online retailing is increasingly making it easier for professional and non-professional photographers to browse and purchase from a wide range of photography equipment available online. Consumers have an option to choose photography equipment that matches their requirements and is compatible with the digital camera that they own. Further, online retailing is making the overall shopping experience easier, and the ability to market and sell these products online opens up new avenues for large number of vendors to expand their business in terms of product availability and accessibility. Players like Nikon Corporation, Canon Inc., Eastman Kodak Company, and others are running online portals and having tie-ups with e-retailers to sell photography equipment. It is expected that increasing penetration of the internet will enable many players to offer a large number of photography equipment categories and also widen their customer base for their products.

Demand for Tripods Increasing at a Fast Rate in Photography Equipment Market

Adoption of tripods is increasing at a fast pace and is expected to continue the same during the forecasted period. This is because, photographers often look for tripods in order to support the combined load of their camera and lens. Further, tripods are portable and thus photographers have the liberty to shoot as per their convenience. This is one of the major factor, which is driving the tripod stand market. Currently, players operating in the market are majorly paying attention on manufacturing tripods that suit the different need of photographers. For instance, in 2017, Benro introduced iFoto special edition tripods designed specifically for travel photographers.

Asia-Pacific Expected to Grow at a Higher CAGR in Photography Equipment Market

Asia-Pacific photography equipment market is expected to grow at a high rate during the forecasted period. This is because, economies in countries like China, Japan, South Korea, India, and others is growing at a fast rate and thus large number of people in these countries are able to afford photography equipment. Players operating in the market are increasingly showing interest to expand their presence in emerging countries across the globe with new product offerings. For example, in 2018, FUJIFILM Holdings Corporation launched medium format "GFX50s" mirror less camera in India.

Key Developments in the Market

2018 - Sony Corporation claimed that it has sold more full-frame cameras than any other brand in the US over the past six months, measured both in terms of units sold as well as by value.

2018 - Nikon Corporation introduced its first full-frame mirrorless cameras, designed specifically for photography enthusiasts and professionals. With this launch, the company is making high-end cameras less bulky than before and is even providing opportunity to develop new types of lenses.

Photography Equipment Market Competitive Landscape

Major Players - Canon Inc., FUJIFILM Holdings Corporation, Nikon Corporation, Panasonic Corporation, SAMSUNG ELECTRONICS CO, Sony Corporation, Leica Camera AG, Olympus Corporation, Hasselblad, RICOH IMAGING COMPANY, LTD., and others.

Reasons to Purchase the Report

  • Analyzing outlook of the market with the recent trends and Porter's five forces analysis
  • Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
  • Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • 3 months analyst supports, along with the Market Estimates sheet (in Excel).

Customization of the Photography Equipment Market Research Report

This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.

Table of Contents
Product Code: 65247

Table of Contents


  • 1.1 Scope of Study
  • 1.2 Study Deliverables
  • 1.3 Study Assumptions
  • 1.4 Research Phases

2. Photography Equipment Market Insights

  • 2.1 Market Overview
  • 2.2 Market Trends
  • 2.3 Industry Attractiveness-Porter's Five Forces Analysis
    • 2.3.1 Bargaining Power of Suppliers
    • 2.3.2 Bargaining Power of Consumers
    • 2.3.3 Threat of New Entrants
    • 2.3.4 Threat of Substitute Products and Services
    • 2.4.5 Degree of Competition

3. Photography Equipment Market Dynamics

  • 3.1 Drivers
  • 3.2 Restraints
  • 3.3 Opportunities

4. Photography Equipment Market Segmentation

  • 4.1 Product Type
    • 4.1.1 Camera
    • 4.1.2 Lens
    • 4.1.3 Other Photography Equipments
  • 4.2 By Distribution Channel
    • 4.2.1 Online Channel
    • 4.2.2 Offline Channel

5. Photography Equipment Market By Geography

  • 5.1 North America Photography Equipment Market Size (2018-2023)
    • 5.1.1 US Photography Equipment Market Size (2018-2023)
    • 5.1.2 Canada Photography Equipment Market Size (2018-2023)
    • 5.1.3 Mexico Photography Equipment Market Size (2018-2023)
    • 5.1.4 Rest of North America Photography Equipment Market Size (2018-2023)
  • 5.2 Europe Photography Equipment Market Size (2018-2023)
    • 5.2.1 Spain Photography Equipment Market Size (2018-2023)
    • 5.2.2 UK Photography Equipment Market Size (2018-2023)
    • 5.2.3 Germany Photography Equipment Market Size (2018-2023)
    • 5.2.4 France Photography Equipment Market Size (2018-2023)
    • 5.2.5 Italy Photography Equipment Market Size (2018-2023)
    • 5.2.6 Russia Photography Equipment Market Size (2018-2023)
    • 5.2.7 Rest of Europe Photography Equipment Market Size (2018-2023)
  • 5.3 Asia-Pacific Photography Equipment Market Size (2018-2023)
    • 5.3.1 China Photography Equipment Market Size (2018-2023)
    • 5.3.2 Japan Photography Equipment Market Size (2018-2023)
    • 5.3.3 India Photography Equipment Market Size (2018-2023)
    • 5.3.4 Australia Photography Equipment Market Size (2018-2023)
    • 5.3.5 Rest of Asia-Pacific Photography Equipment Market Size (2018-2023)
  • 5.4 South America Photography Equipment Market Size (2018-2023)
    • 5.4.1 Brazil Photography Equipment Market Size (2018-2023)
    • 5.4.2 Argentina Photography Equipment Market Size (2018-2023)
    • 5.4.3 Rest of South America Photography Equipment Market Size (2018-2023)
  • 5.5 Middle East & South Africa Photography Equipment Market Size (2018-2023)
    • 5.5.1 South Africa Photography Equipment Market Size (2018-2023)
    • 5.5.2 Saudi Arabia Photography Equipment Market Size (2018-2023)
    • 5.5.3 Rest of Middle East & Africa Photography Equipment Market Size (2018-2023)

6. Photography Equipment Market Competitive Landscape

  • 6.1 Most Active Companies
  • 6.2 Market Share Analysis
  • 6.3 Strategies Adopted by Leading Players

7. Company Profiles

  • 7.1 Canon Inc.
  • 7.2 FUJIFILM Holdings Corporation
  • 7.3 Nikon Corporation
  • 7.4 Panasonic Corporation
  • 7.6 Sony Corporation
  • 7.7 Leica Camera AG
  • 7.8 Olympus Corporation
  • 7.9 Hasselblad

8. Disclaimer

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