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Hair Styling Products Market Growth, Trends, and Forecast (2019 - 2024)

Published: | Mordor Intelligence Pvt Ltd | 100 Pages | Delivery time: 2-3 business days


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Hair Styling Products Market Growth, Trends, and Forecast (2019 - 2024)
Published: May 1, 2019
Mordor Intelligence Pvt Ltd
Content info: 100 Pages
Delivery time: 2-3 business days
  • ALL
  • Description
  • Table of Contents

Market Overview

Hair Styling Products market is growing at a CAGR of 3.9% during the forecast period (2019-2024).

  • Changing lifestyle, rising disposable income, product innovation, and marketing activities are some of the factors enabling market growth.
  • Furthermore, rapid adoption of various hair styling products such as hair conditioner, shampoo, hair mousse, and hair color across the globe is anticipated to boost demand for the hair styling products over the forecast period.

Scope of the Report

Hair styling products are available as hair gel, hair mousse, hairspray, styling creams and waxes, and other styling products that are sold in convenience stores, supermarkets/hypermarkets, specialist stores, online retail stores, and others. Increased working population and exposure to environmental pollution affecting hair strength and look has driven the demand for hair styling among individuals.

Key Market Trends

Increased Inclination Towards Hair Care Products

Hair care market has witnessed several changes over the past decade, with the emergence of various hair styling, hair regrowth, and hair colorant products. Owing to the advancements in ingredients and technologies, hair care products that treat hair loss are poised to witness the emergence of improved formulations in the near future. Further, with men becoming more conscious about their hairstyles, they have been increasingly relying on hairsprays to keep their hair feeling lighter while still providing volume. With a fashion-conscious youth population that is constantly informed about various hair care offerings, such as hair styling and colorant products that express individuality, consumer habits are driving the market.

North America Witnessed Highest Revenues

North America held the largest share of the global industry revenues in 2018. The United States is one of the leading markets for hair styling products market in the North American region. The increasing incidence of thinning hair and hair loss, hair styling products are expected to gain traction, as consumers in the region are looking for non-surgical procedures and at-home products to overcome these issues. Owing to the significance of hair styling products as one of the primary grooming products for both men and women, there is an increasing demand for styling and grooming products, thus driving the adoption of hair styling products.

Competitive Landscape

Henkel AG & Co. KGaA, Procter & Gamble, L'Oreal S.A., and Unilever are some of the companies leading the salon hair care market. Key players are focussing on technology to offer products made from organic and natural ingredients. Locally made brands have also been contributing to the growth of hair care products. The companies are focusing on adapting to specialty stores business models which help to offer mix approach towards brands, categories, and products.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support
Table of Contents
Product Code: 62424

Table of Contents


  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study



  • 3.1 Market Overview


  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry


  • 5.1 By Product Type
    • 5.1.1 Hair Gel
    • 5.1.2 Hair Mousse
    • 5.1.3 Hairspray
    • 5.1.4 Styling Creams and Waxes
    • 5.1.5 Other Styling Products
  • 5.2 By Distribution Channel
    • 5.2.1 Convenience Stores
    • 5.2.2 Supermarkets/Hypermarkets
    • 5.2.3 Specialist Stores
    • 5.2.4 Online Retaile Stores
    • 5.2.5 Others
  • 5.3 Geography
    • 5.3.1 North America
      • United States
      • Canada
      • Mexico
      • Rest of North America
    • 5.3.2 Europe
      • Germany
      • United Kingdom
      • Italy
      • Spain
      • France
      • Russia
      • Rest of Europe
    • 5.3.3 Asia Pacific
      • China
      • Japan
      • India
      • Australia
      • Rest of Asia-Pacific
    • 5.3.4 South America
      • Brazil
      • Argentina
      • Rest of South America
    • 5.3.5 Middle East and Africa
      • South Africa
      • United Arab Emirates
      • Rest of Middle East and Africa


  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Henkel AG & Co. KGaA
    • 6.4.2 Procter & Gamble
    • 6.4.3 LOreal S.A.
    • 6.4.4 Unilever
    • 6.4.5 mandom corp.
    • 6.4.6 Amorepacific
    • 6.4.7 Shiseido Co.,Ltd.
    • 6.4.8 Flora & Curl