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Automotive OEM Interior Coatings Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Published: | Mordor Intelligence Pvt Ltd | 130 Pages | Delivery time: 2-3 business days


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Automotive OEM Interior Coatings Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)
Published: May 13, 2021
Mordor Intelligence Pvt Ltd
Content info: 130 Pages
Delivery time: 2-3 business days
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The Automotive OEM Interior Coatings Market was valued at USD 2417.55 million in 2020 and the market is projected to register a CAGR of around 2% during the forecast period (2021-2026).

The outbreak of COVID-19 is likely to bring several short-term and long-term consequences in the automotive industry, which is likely to affect the OEM interior coatings market. ​The supply of many components from China has been delayed resulting automotive industry, globally, running out of materials for production. According to OICA, the global production of automotive has fallen by around 16% in the year 2020, compared to 2019. Many OEMs have shut down the majority of their European production, which includes leading German manufacturers shutting down the majority of their manufacturing units in Europe with other OEMs closing for a longer time. With automotive production slowing down and the COVID-19 pandemic further worsening the situation for the industry, the market for OEM automotive interior coatings is negatively affected in the short-/mid-term with a sluggish recovery rate in the latter part of the forecast period.

  • Over the long term, the major factor driving the market studied is the mobility preference for personal transport owing to the pandemic crisis. The consumer preference for personal transport has grown over the recent years due to better development of roads and infrastructure, startup innovations in the car rental industry, and availability of low costing cars affordable by middle-class people. Furthermore, the spread of COVID-19 across the world changed consumers' preferences from public transport and ride-sharing to personal transport.
  • Declining automotive production is expected to hinder the growth of the market studied.
  • Rise in investment opportunities in Middle-East and Africa along with upcoming demand for electric vehicles is likely to act as an opportunity in the future.
  • Asia-Pacific dominated the market across the world, with the largest consumption from countries, such as China, India, Japan, and South Korea.

Key Market Trends

Passenger Cars Segment to Contribute Significant Demand to the Market

  • The passenger cars segment has the largest demand in the market studied.
  • In passenger car interiors, various types of single and multi-component and solvent-borne and waterborne coatings are used for coating various substrates, such as ABS and polycarbonate materials. Laser etchable coatings are also used for these purposes.
  • They are used for coating various interiors, such as center clusters, meter clusters, instrument panels, speaker grills, armrest and armrest bezels, steering wheels, door trim, and handles. The important characteristics of these coatings are high gloss and smooth finish.
  • The world passenger car production has been in steady decline since 2017. In 2019, a total of 67.16 million cars were produced a steady decline from 70.45 million units and 73.45 million units in 2018 and 2017, respectively.
  • The COVID-19 has further aggravated this decline in 2020. In 2020, the global passenger car production has declined by more than 16.9% when compared to 2019. The production has declined from 67,163,769 units in 2019 to reach about 55,834,456 in 2020.
  • However, the demand for automotive OEM interior coatings from the passenger cars segment is expected to increase with higher rate relative to the commercial and other vehicles segments post recovery, owing to the change in mobility preferences for personal mode of transport in the wake of social distancing measures.
  • All the above-aforementioned advantages are expected to boost the consumption of epoxy resins in the automotive OEM interior coatings market.

Asia-Pacific Region to Dominate the Market

  • Asia-pacific is the largest market for automotive OEM interior coatings. Growth in the regional market is driven by the huge automotive production base coupled with increased investments in the Asia-pacific region, primarily from major economies, such as China, India, and ASEAN countries.
  • According to OICA, around 25.23 million units, 8.07 million, 3.51 million, and 3.39 million units of vehicles are produced in China, Japan, South Korea, and India respectively contributing to over 50% of the global automobile production in the year 2020.
  • The Chinese automotive manufacturing industry is the largest in the world. The industry witnessed a slowdown in 2018, wherein the production and sales declined. A similar trend continued, with the production witnessing a 7.5% decline during 2019. The performance of the automotive industry was affected by the economic shifts and China's trade war with the United States.
  • The Chinese government is planning to have a minimum of 5,000 fuel cell electric vehicles by 2025 and 1 million by 2030. With government promoting the use of electric, hybrid, and fuel cell electric vehicles, the market is expected to grow in the future.​
  • India is a growing economy and holds great potential for future market opportunities. The country's economy is expected to further grow in the coming years. Despite demonetization and GST reforms affecting the national production volume, the impact of these reforms is slowly waning. Moreover, the country's government has been taking initiatives to attract FDI in the manufacturing sector, to make India a manufacturing hub.
  • The automotive industry is one of the largest manufacturing sectors in the country and contributes about 7.5% to the nation's GDP, with employing more than 37 million workers. In 2018, India became the fourth-largest automobile market in the world and the seventh-largest commercial vehicle manufacturer.
  • However, in 2020, the automotive industry has declined even further due to COVID-19. The production halt in the automobile sector due to the lockdown from March to May has severely affected the automotive OEM interior coatings market in the country. After a severe decline of automotive production in Q1 2020 of about 24.9%, in Q2 2020 the production has fallen off the cliff with more than 52.4% decline over Q2 2019. The overall automotive production in 2020 was 3,394,446 decreasing from 4,524,366 in 2020, thus witnessing a decline of 25%.
  • According to Department of Promotion Industry and Internal Trade (DPIIT) around USD 24.5 million worth Foriegn Direct Investments (FDI) were attracted by Indian automobiles market between the period of April 2000 to June 2020. Factors such as these will show a significant impact on automotive OEM interior coatings market in the country.
  • The Indian government has recently reduced customs duty on the import of components for electric vehicles from a range of 15-30% to 10-15% along with tax breaks and fiscal packages for the automotive industry to fight the recent demand shocks amid COVID-19 crisis.
  • In 2019, the electric vehicle sales in South Korea has registered a growth of 7% over 2018 reaching 34 thousand electric vehicles sold. In 2019, Hyundai announced plans to invest more than 300 billion won for setting up an electric vehicle parts plant in the country by 2021. This new plant will manufacture electric vehicles, which include setting up suppliers' chain for its interior parts, in turn, boosting the demand for the OEM interior coatings in the country.
  • Overall, the demand for the automotive OEM interior coatings is expected to be moderate to low during the forecast period, while the automotive industry in the country will try to recover from this crisis in the coming years.

Competitive Landscape

The global automotive OEM interior coatings market is partially consolidated in nature, with the top players accounting for around 50% of the global market. The major companies include The Sherwin-Williams Company, Akzo Nobel N.V., Kansai Nerolac Paints Limited, BASF SE, and Axalta Coating Systems, LLC, among others.

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Table of Contents
Product Code: 64741



  • 1.1 Study Assumptions
  • 1.2 Scope of the Study




  • 4.1 Drivers
    • 4.1.1 Mobility Preference for Personal Transport
    • 4.1.2 Growing Demand for Better Interiors in Vehicles
  • 4.2 Restraints
    • 4.2.1 Declining Automotive Industry
    • 4.2.2 Detrimental Impact of COVID-19
  • 4.3 Industry Value-Chain Analysis
  • 4.4 Porter's Five Forces Analysis
    • 4.4.1 Bargaining Power of Suppliers
    • 4.4.2 Bargaining Power of Consumers
    • 4.4.3 Threat of New Entrants
    • 4.4.4 Threat of Substitute Products and Services
    • 4.4.5 Degree of Competition


  • 5.1 Resin
    • 5.1.1 Epoxy
    • 5.1.2 Polyurethane
    • 5.1.3 Acrylic
    • 5.1.4 Other Resins
  • 5.2 Layer
    • 5.2.1 Primer
    • 5.2.2 Base Coat
    • 5.2.3 Clear Coat
  • 5.3 Vehicle Type
    • 5.3.1 Passenger Cars
    • 5.3.2 Light Commercial Vehicles
    • 5.3.3 Heavy Commercial Vehicles
    • 5.3.4 Other Vehicle Types
  • 5.4 Geography
    • 5.4.1 Asia-Pacific
      • China
      • India
      • Japan
      • South Korea
      • Rest of Asia-Pacific
    • 5.4.2 North America
      • United States
      • Canada
      • Mexico
    • 5.4.3 Europe
      • Germany
      • United Kingdom
      • Italy
      • France
      • Rest of Europe
    • 5.4.4 South America
      • Brazil
      • Argentina
      • Rest of South America
    • 5.4.5 Middle-East and Africa
      • Iran
      • South Africa
      • Rest of Middle-East and Africa


  • 6.1 Mergers & Acquisitions, Joint Ventures, Collaborations, and Agreements
  • 6.2 Market Ranking Analysis
  • 6.3 Strategies Adopted by Leading Players
  • 6.4 Company Profiles
    • 6.4.1 Akzo Nobel N.V.
    • 6.4.2 Axalta Coating Systems, LLC
    • 6.4.3 BASF SE
    • 6.4.5 Kansai Nerolac Paints Limited
    • 6.4.7 NB Coatings
    • 6.4.8 PPG Industries, Inc.
    • 6.4.9 The Sherwin-Williams Company


  • 7.1 Rise in Investment Opportunities in the Middle-East and Africa
  • 7.2 Upcoming Demand for Electric Vehicles