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Market Research Report

Kale Chips Market - Growth, Trends and Forecast (2020 - 2025)

Published by Mordor Intelligence LLP Product code 922162
Published Content info 90 Pages
Delivery time: 2-3 business days
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Kale Chips Market - Growth, Trends and Forecast (2020 - 2025)
Published: April 1, 2020 Content info: 90 Pages

Market Overview

The global kale chips market is projected to grow at a CAGR of 7.48% during the forecast period.

  • Kale is a nutrient-dense food enriched with ample vitamins and minerals, low in calories, and high in water content. It has many antioxidants and the ability to support normal cholesterol levels and cardiovascular health.
  • Kale chips are crunchy and can be relished seasoned with cayenne pepper for a spicy snack, or simple sea salt, with ranch dressing, or dipped into hummus for a protein boost. These versatile serving options backed with health benefits are likely to drive the kale chips market in the future.
  • However, due to the lack of awareness about its benefits, kale is still not among the snacking preferences. This factor is expected to hinder the exponential growth of the market until people change their mindset of snacking.

Scope of the Report

The Global kale chips market is segmented by product type into dehydrated leaf crisps/chips and extruded chips. Based on the Distribution Channel, the market is diversified by distribution through supermarkets/hypermarkets, convenience stores, specialty stores, and online stores. Moreover, the market is segmented by Geography.

Key Market Trends

Kale Chips Market Possesses Growth Caliber with Free-from and the Paleo-friendly Tags

Kale chips are high in vitamin K and A, iron, and fiber. Also, kale has an ultra-low-calorie count, much of antioxidants, and the ability to support normal cholesterol levels and cardiovascular health. The introduction of raw, gluten-free, organic and vegan concepts has enlightened the reputation of these chips furthermore and thus, the market is witnessing considerable growth. The latest innovation of The Kale Factory, a leading manufacturer, is the introduction of a Paleo-friendly tag on their chips promoting the consumption of a healthy whole-food-based diet.

North America is the Leading Market for Kale Chips

Americans are gradually becoming health conscious and this consecutively generates the demand for healthy foods. Snack manufacturers in the region are successfully meeting the rising consumer demand for nutritious dietary snacks by innovating their products from time to time. Due to the high rivalry among the players in North America, the manufacturers are launching unique snacks to outstand in the market. For example, The Angel Kale Company manufactures kale chips in sweet, salty, spicy, and savory flavors to meet the varied consumer palate choices.

Competitive Landscape

With multiple prominent and regional players, there is a high rivalry to establish a good reputation in the market. Thus, the leading manufacturers try to develop outstanding and versatile products that can make them stand out from the crowd. For instance, owing to the developing growth of the kale chips market, General Mills Inc. invested USD 6million in Rhythm Superfoods through 301 Inc., the venture fund of General Mills, to introduce themselves through this startup, in the potential-carrying market. Similarly, in India, GlaxoSmithKline PLC. entered to capture the kale chips market through The Green Snack Co., a brand of Delight Foods.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support
Table of Contents
Product Code: 67627

Table of Contents


  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study



  • 3.1 Market Overview


  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry


  • 5.1 By Product Type
    • 5.1.1 Dehydrated leaf Crisps/Chips
    • 5.1.2 Extruded Chips
  • 5.2 By Distribution Channel
    • 5.2.1 Hypermarkets and Supermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Specialist Stores
    • 5.2.4 Online Stores
  • 5.3 Geography
    • 5.3.1 North America
      • United States
      • Canada
      • Mexico
      • Rest of North America
    • 5.3.2 Europe
      • Spain
      • United Kingdom
      • Germany
      • France
      • Italy
      • Russia
      • Rest of Europe
    • 5.3.3 Asia Pacific
      • China
      • Japan
      • India
      • Australia
      • Rest of Asia-Pacific
    • 5.3.4 South America
      • Brazil
      • Argentina
      • Rest of South America
    • 5.3.5 Middle East and Africa
      • South Africa
      • Saudi Arabia
      • Rest of Middle East and Africa


  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 General Mills Inc.
    • 6.4.2 Healthy Crunch
    • 6.4.3 Vermont Kale Chips
    • 6.4.4 Brad's Plant Based, LLC
    • 6.4.5 Simply 7 Snacks, LLC
    • 6.4.6 The Angel Kale Company
    • 6.4.7 Lydia's Foods Inc
    • 6.4.8 The Kale Factory
    • 6.4.9 GlaxoSmithKline PLC.


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