The North America starch sweetener market is projected to register a CAGR of 8.5% during the forecast period (2020 - 2025).
- The inclination toward sugar substitute, owing to the increasing consumer concerns over nutrition and health, alongside rising inclination for a healthy diet, is probably going to boost market expansion. HFCS has been widely adopted by the food manufacturers in the United States due to its advantages over granulated sucrose, like it is easy to supply, good for stability, and its ease of handling.
- However, the replacement of sugar with low-calorie sweeteners, such as aspartame and stevia can reduce the calorie intake, and thus, help in weight and blood sugar level management. This may create a huge gap in terms of demand for starch sugars, thus, hampering the market growth.
Key Market Trends
Rising Demand for Xylitol
- Xylitol is a starch sweetener, used as sucrose substitutes for weight management, dietary supplements, and confections. It has a sweetening power similar to that of sucrose and leaves no repulsive after taste, unlike other artificial sweeteners. When compared to sugar, xylitol contains 40% lesser calories, 75% fewer carbohydrates, and builds the bodily systems. Thus, Xylitol is largely driven by the demand from health and calorie-conscious consumer for sugar-free as well as low-calorie food products
- Also, xylitol acts as a useful alternative to sugar for people with diabetes as it does not raise blood glucose or insulin levels and has a reduced caloric value (2.4 kcal/g compared to 4.0 for sucrose), which is consistent with the objective of weight control, the segment is largely driven by the demand from an increasing number of diabetes people around the world.
- It is commonly used as an ingredient in sugar-free chewing gums, candies, mints, diabetes-friendly foods, and oral-care products. Moreover, it is non-fermentable, and its long-term use suppresses the most detrimental strains of oral bacteria. Industrial production of xylitol involves hydrolysis and hydrogenation of xylan (hemicellulose), extracted from hardwood. Other than food industries, Xylitol has also been extensively used in the manufacturing of oral hygiene products, pharmaceuticals, cosmetics, and toiletries.
United States to have the Fastest-Growing Market
- In terms of Geography, the United States is expected to have the fastest-growing market in the North American region. The demand for sugar substitutes in the country is expected to be fueled by the increasing concerns regarding the health impact of excess sugar consumption and increased application of low Glycemic Index (GI) sugar substitutes in processed food and beverages.
- There has been growing demand for sweeteners, such as High Fructose Corn Syrup (HFCS) in confectionery and bakery applications, which is creating a huge market for the sweeteners in the country. In the United States, glucose-fructose syrup, also referred to as HFCS, generally comes in two varieties, with a 55% fructose content (HFCS 55) and a 42% glucose-fructose syrup (HFCS 42).
- Moreover, favorable government regulations are further propelling the growth of the market growth. For instance, the US FDA has approved the use of xylitol in foods for special dietary purposes, as a direct food additive, which further extends to all the other sugar-free and no-sugar-added products and has also classified it as 'generally recognized as safe' (GRAS).
The North America starch sweeteners market is competitive in nature having a large number of domestic and multinational players competing for market share. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Key players dominating the regional market include Ingredion Incorporated, Cargill, Incorporated, Corn Refiners Association, SC Foods Co., Ltd, Sweetener Products Co., and Sweet Additions LLC, among others.
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