Cover Image
Market Research Report
Product code 

North America Nutraceuticals Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Published: | Mordor Intelligence Pvt Ltd | 90 Pages | Delivery time: 2-3 business days


Back to Top
North America Nutraceuticals Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
Published: January 17, 2022
Mordor Intelligence Pvt Ltd
Content info: 90 Pages
Delivery time: 2-3 business days
  • Description
  • Table of Contents

The North American nutraceutical market is projected to register a CAGR of 6.4%, during the forecast period, 2020 - 2025.

Key Highlights

  • The rising demand for nutraceuticals with medical benefits is one of the major factors driving the nutraceuticals market growth. They contain antioxidants, probiotics, and polyunsaturated fatty acids, which help in managing health issues, like obesity, CVD, cancer, cholesterol, arthritis, and diabetes. In addition, the growing preference for personalized nutrition is another key nutraceuticals market trends, which may further stimulate market growth. The trend of personalized nutrition is growing particularly among individuals with gut-related medical conditions, where generic treatment is not effective.
  • However, the biggest issue faced by nutraceutical companies operating in the North American countries is complying with the stringent health country's regulations. Unlike the many countries throughout the world, these countries have very stringent regulations governing the sale of dietary supplements.

Key Market Trends

Growing Efficacy of Functional Foods and their Botanical Active Ingredients

As Canadians age and face rising healthcare costs, many are considering the link between health and diet. The functional food (nutraceutical) industry is seizing the opportunity with product innovation and market expansion. Functional food growth in Canada is predicted to be in the areas of trans fat replacements, sodium substitutes, sugar alternatives, free-from allergens (in particular, gluten-free foods), clean labels, whole foods, naturally sourced bioactive, nutrigenomics, protein boosters, and new technologies. The growing vegan diet trend is also driving the demand for botanical functional ingredients used in functional food and beverages. Manufacturers have also isolated and concentrated these botanical active ingredients in dietary supplements. These functional foods with vegan ingredients supply the phytochemicals in dosages that exceed those obtained from normal foods and are promoted for health enhancement.

Increasing Demand among Baby Boomers, Millennials, and Women

The three important consumer demographic segments that are driving the nutraceutical market are - millennials, baby boomers, and women. Millennials are concerned about optimizing their present health and preventing deteriorating health in the future. They consume food products, typically fortified with calcium, fiber, vitamins, and minerals, and are also responsible to drive the trend for a more regular and healthier snacking. Baby Boomers require products that help prevent or mitigate conditions related to aging. They prefer nutraceutical products usually rich in fiber, antioxidants, heart-healthy ingredients, vitamins and minerals, omega-3 fatty acids, vitamin D, calcium, and whole grains. Women drive the supplement and functional food in their diet segments, due to recommendations from health practitioners. Sales of women's nutraceutical products account for a significant share of the demographic sector. Also, advertising for female-targeted vitamins and supplement products is usually focused on fitness and lifestyle.

Competitive Landscape

The North American nutraceutical market is competitive in nature having a large number of domestic and multinational players competing for the market share. Emphasis is given on mergers, expansions, acquisitions, and partnerships of the companies, along with new product development as a strategic approach adopted by the leading companies to boost their brand presence among consumers. Key players dominating the North American region include PepsiCo Inc., General Mills Inc., Nestle SA, The Kellogg Company, and Herbalife International of America Inc.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support
Product Code: 50121



  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study




  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry


  • 5.1 Type
    • 5.1.1 Functional Food
      • Cereal
      • Bakery and Confectionery
      • Dairy
      • Snack
      • Other Functional Foods
    • 5.1.2 Functional Beverages
      • Energy Drinks
      • Sports Drinks
      • Fortified Juice
      • Dairy and Dairy Alternative Beverages
      • Other Functional Beverages
    • 5.1.3 Dietary Supplements
      • Vitamins
      • Minerals
      • Botanicals
      • Enzymes
      • Fatty Acids
      • Proteins
      • Other Dietary Supplements
  • 5.2 Distribution Channel
    • 5.2.1 Specialty Stores
    • 5.2.2 Supermarkets/Hypermarkets
    • 5.2.3 Convenience Stores
    • 5.2.4 Online Retail Stores
  • 5.3 Geography
    • 5.3.1 United States
    • 5.3.2 Canada
    • 5.3.3 Mexico
    • 5.3.4 Rest of North America


  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 PepsiCo Inc.
    • 6.3.2 General Mills Inc.
    • 6.3.3 Nestle SA
    • 6.3.4 The Kellogg Company
    • 6.3.5 Herbalife International of America Inc.
    • 6.3.6 Nature's Bounty Inc.
    • 6.3.7 Pfizer Inc.
    • 6.3.8 Amway Corp.