Smart Mirrors Technologies and Markets, 2015-2022

In this report n-tech Research updates our evaluation of the various types of technologies that companies are using to make mirrors "smart," while noting how different sectors may have different value propositions. We also explore the various market drivers for "smart mirrors" the four key end-market sectors: automotive, home/consumer, retail/commercial, and medical/healthcare. We provide eight-year forecasts for the various "smart" technologies in each sector, both in volumes and in value terms.

This report is designed to provide guidance for marketing, business, and technology executives from not only the traditional "mirror" sector (i.e. glass and coatings), but also from the various electronics sectors providing these "smart" functionalities, particularly displays, touch sensors, and consumer electronics. We also believe this report will be valuable to evaluators in these end-markets as they evaluate how such "smart mirrors" are evolving to meet their unique application requirements.

Table of Contents

Executive Summary

• E.1 Smart Mirrors Emerging: More Functionality and Tailoring to End-User Markets
• E.2 Technology Evolution in Smart Mirrors
  • E.2.1 Smart Coatings and Smart Mirrors
  • E.2.2 Electronics Are Essential to the Future of Smart Mirrors
  • E.2.3 Mirror Images: Playing the Semantics Game
• E.3 Application Update: Putting Smart Mirrors to Work
  • E.3.1 Retail: Big Names Bringing Clout
  • E.3.2 Home and Consumer: Hidden Value?
  • E.3.3 Healthcare: Awaiting Diagnosis
  • E.3.4 Automotive: Shifting Gears, Changing Lanes
  • E.3.5 Opportunities in Smart Mirrors: Technology and Market Drivers
• E.4 Companies to Watch in Smart Mirrors
  • E.4.1 Gentex (U.S.)
  • E.4.2 Magna Mirrors (U.S.)
  • E.4.3 eBay (U.S.)
  • E.4.4 MemoMi (U.S.)
  • E.4.5 Panasonic (Japan)
  • E.4.6 Electric Mirror (U.S.)
  • E.4.7 Other Electronics Conglomerates
  • E.4.5 Glass Giants
• E.5 Summary of Eight-Year Market Forecasts for Smart Mirrors

Chapter One: Introduction

• 1.1 Background to this Report
  • 1.1.1 Making Mirrors Smart: First Coatings, Now Electronics
  • 1.1.2 Growth in End Markets: Testing Time
  • 1.1.3 What's Next for Smart Mirrors: Time to Redefine?
  • 1.1.4 Evolving Market, Evolving Landscape
• 1.2 Objective and Scope of this Report
• 1.3 Methodology of this Report
  • 1.3.1 Forecasting Methodology
  • 1.3.2 Economic Assumptions
• 1.4 Plan of this Report

Chapter Two: Smart Mirror Technologies, Improvements and Updates

• 2.1 What Makes a Mirror Smart?
  • 2.1.1 Smart Glass: Momentum for Mirrors?
• 2.2 Self-Dimming Mirrors
  • 2.2.1 Electrochromic Technology
  • 2.2.2 Other Self-Dimming Technologies for Smart Mirrors
• 2.3 Self-Cleaning Mirrors
  • 2.3.1 Hydrophobic Coatings
  • 2.3.2 Hydrophilic Coatings
• 2.4 Self-Repairing Mirrors
  • 2.4.1 Diagnosing the Opportunity for Self-Healing Mirrors
  • 2.4.2 Types of Self-Healing Technologies
  • 2.4.3 Challenges with Self-Healing Coatings
  • 2.4.4 Suppliers of Self-Healing coatings
  • 2.4.5 Recent Research in Self-Healing Coatings
• 2.5 Embedded Electronic Devices in Smart Mirrors
  • 2.5.1 Sensors
  • 2.5.2 Displays
  • 2.5.3 Cameras
  • 2.5.4 Touch Sensors
  • 2.5.5 Lighting
  • 2.5.6 Software and Processing
  • 2.5.7 Point to Ponder: Are Future Smart Mirrors Merely Displays?
• 2.6 Key Points in this Chapter

Chapter Three: Smart Mirrors in Automotive Markets

• 3.1 The Evolution of Vehicle Mirrors
  • 3.1.1 Safety Above All
  • 3.1.2 Comfort and Style, Nice to Have, but Not Market Drivers
• 3.2 The Road Ahead: Multiple Functions
• 3.3 Smart Mirror Offerings: Gentex vs. Magna
• 3.4 Smart Mirrors' Biggest Threats in Automotive
  • 3.4.1 Market Maturity: Where's the Growth?
  • 3.4.2 Cameras, Mandates, and Mirrors: The Evolution of Vehicle Vision
• 3.5 A Big Year Ahead: Fighting for Smart Auto Mirrors' Future
  • 3.5.1 Gentex Rolls On
  • 3.5.1 Updates from Other Smart Mirror Suppliers
• 3.6 Into the Future: Driverless Cars and Cameras
• 3.7 Eight-Year Forecasts for Smart Mirrors in Automotive Applications
  • 3.7.1 Market Assumptions
  • 3.7.2 Economic Assumptions
  • 3.7.3 Pricing Assumptions
  • 3.7.4 Forecasts for Smart Mirror Technologies in Automotive Applications
• 3.8 Key Points from this Chapter

Chapter Four: Smart Mirrors in Retail and Advertising

• 4.1 What's Driving Smart Mirrors: Empower and Engage
  • 4.1.1 Hybridization: Merging Physical and Digital Commerce
  • 4.1.2 Retailers and Smart Mirrors: Presenting the Digital You
  • 4.1.3 Displays as Smart Mirrors: What's in a Name?
  • 4.1.3 Why RFID Matters
• 4.2 Hurdles to Smart Mirror Adoption
  • 4.2.1 How Important is Privacy?
  • 4.2 Examples of Smart Mirror Pilots for Retail Shopping
  • 4.2.1 A Brief History of Smart Mirror Projects
  • 4.2.2 Big Names, Big Hopes: The New Wave of Smart Mirror Rollouts
• 4.3 Smart Mirrors and Advertisements
  • 4.3.1 Examples of Ad-Mirror Products and Deployments
• 4.4 Eight-Year Forecast of Smart Mirrors in Retail and Advertising
• 4.5 Key Points in this Chapter

Chapter Five: Smart Mirrors in Consumer Household Applications

• 5.1 Making Home Mirrors Smart: Where, Why and How
  • 5.1.1 Primary Drivers: Is Content King?
• 5.2 Framing the Conversation: Smart Mirrors in Bathrooms and Bedrooms
  • 5.2.1 Smart Mirrors in Bathrooms: Still Conceptual
  • 5.2.2 Newer Smart Mirror Prototypes, More Big Names
• 5.3 Crossing Over: Smart Mirrors in Hospitality
• 5.4 Around the House: Mirror TVs and Other Aesthetics
  • 5.4 Personal Smart Mirrors: Just the Phone, Ma'am
• 5.5 Eight-Rear Forecasts for Smart Mirrors in Consumer and Household Applications
• 5.6 Key Points from this Chapter

Chapter Six: Smart Mirrors in Healthcare and Medical Applications

• 6.1 Smart Mirrors as a Medical Device
• 6.2 Personal Healthcare: Wellness and Therapy
  • 6.2.1 Progress Update: Promise, but No Products Yet
  • 6.2.2 News from the Research Front
  • 6.2.3 Smart Mirrors and Elderly Patients
• 6.3 Professional Healthcare: Optics to Rehab
  • 6.3.1 Panasonic's Smart Mirror for Rehab
  • 6.3.2 Smart Mirrors and Shopping for Eyeglasses
  • 6.3.3 A Smart Mirror ... in Name Only?
• 6.4 Eight-Year Forecasts for Smart Mirror Technologies in Medical/Healthcare

Applications

6.5 Key Points from this Chapter Acronyms and Abbreviations Used In this Report About the Author

List of Exhibits

• Exhibit 1-1: Drivers for Growth of Smart Mirrors
• Exhibit 2-1: Smart Functionalities for Mirrors
• Exhibit 2-2: Examples of Self-Cleaning Glass Coatings
• Exhibit 2-3: Selected R&D Trends and Institutions in Self-Cleaning Glass
• Exhibit 2-4: Potential Electronic Functionality for Smart Mirrors
• Exhibit 2-5: Types of displays and their suitability for mirrors
• Exhibit 3-1: Comparison of Smart Mirrors from Gentex and Magna
• Exhibit 3-2: Light Vehicles with Standard Backup Cameras
• Exhibit 3-3: Analysis of the Market for Smart Mirror Technologies in Automotive Applications
• Exhibit 3-4 Cost of Smart Mirror Technologies in Automotive Applications (including cost of integration)
• Exhibit 3-5: Automotive Interior Rear-View Smart Mirrors by Technology
• Exhibit 3-6 Automotive Exterior/Wing Smart Mirrors by Technology
• Exhibit 3-7 Summary of the Market Value of Automotive Smart Mirror Technologies
• Exhibit 4-1: Smart Mirror Functions and Technologies in a Retail Environment
• Exhibit 4-2: Smart Mirror Pilot Deployments in the Past Decade
• Exhibit 4-3: The Addressable Market for Smart Mirror Technologies in Retail and Advertising
• Exhibit 4-4: Cost of Smart Mirror Technologies in Retail and Advertising Applications
• Exhibit 4-5: Smart Mirror Technologies in Retail and Advertising Applications
• Exhibit 5-1: The Addressable Market for Smart Mirror Technologies in Consumer Goods
• Exhibit 5-2: Cost and Penetration of Smart Mirror Technologies in Consumer Goods
• Exhibit 5-3: Market Value of Smart Mirror Technologies in Consumer Goods
• Exhibit 6-1: The Addressable Market for Smart Mirror Technologies in Healthcare and Medical Applications
• Exhibit 6-2: Cost of Smart Mirror Technologies in Healthcare and Medical Applications ($/Unit)