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Market Research Report

Utility Online Energy Marketplaces: E-commerce Platform Drivers, Barriers, Key Industry Players, Global Market Forecasts, and Analysis

Published by Guidehouse Insights (formerly Navigant Research) Product code 927092
Published Content info 44 Pages; 22 Tables, Charts & Figures
Delivery time: 1-2 business days
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Utility Online Energy Marketplaces: E-commerce Platform Drivers, Barriers, Key Industry Players, Global Market Forecasts, and Analysis
Published: March 3, 2020 Content info: 44 Pages; 22 Tables, Charts & Figures
Description

Customers are growing comfortable with smart home products and continue to look for ways to orchestrate energy management and comfort. This awareness has spurred recent developments in utility online energy marketplaces, which create the opportunity for utilities to deepen engagement with customers and serve as an energy ally. In response, customers are seizing opportunities to interact with their utility online. Although still relatively small, with a few key industry players across North America and Europe, the utility online energy marketplace is beginning to differentiate with advanced customer engagement offerings.

Evolving partnerships, merger and acquisition activity, and priority market shifts are changing the utility online energy marketplace landscape. Where online stores traditionally targeted residential customers, offerings are of growing relevance to the small and medium business (SMB) community. Further, business models look distinct between existing markets in North America and Europe and provide room for regional-level growth. Integrated distributed energy resource and other demand side management (DSM) programs will continue to develop over the coming decade and create the demand for smart home products and increased customer engagement, both of which can be provided through utility online energy marketplaces.

This report by Navigant Research, a Guidehouse company, examines the global online energy marketplace landscape. The study provides an analysis of market issues including drivers and barriers. Profiles of key industry players across North America and Europe are included. Global market forecasts for marketplace revenue is provided by region and customer segment through 2029.

Key Questions Addressed:

  • Which region's utilities and governments are expected to spend the most on online energy marketplaces between 2020 and 2029?
  • What customer segments are most likely to take advantage of energy e-commerce platforms between 2020 and 2029?
  • How will online energy marketplaces contribute to the growth of utility DSM and integrated distributed energy resources programs?
  • What are the key differentiators among utility online energy marketplace providers?
  • How do utility online energy marketplaces improve customer satisfaction?
  • Which technologies are sold in utility online energy marketplaces?
  • What implementation challenges do utilities and governments face in implementing online marketplaces?

Who Needs This Report:

  • Utilities
  • Energy Suppliers
  • DSM Program Providers
  • Regulators
  • Technology Vendors
  • Smart Home Providers
  • Software Providers
  • Investor Community
Table of Contents
Product Code: MF-UOEM-20

Table of Contents

1.Executive Summary

  • 1.1. Introduction
  • 1.2. Market Drivers
  • 1.3. Market Barriers
  • 1.4. Market Forecast

2.Market Issues

  • 2.1. Definition of Utility Online Energy Marketplaces
  • 2.2. Market Drivers
    • 2.2.1. Customer-Centric Shopping Experience
      • 2.2.1.1.. Product Information, Reviews, and Installation Scheduling
      • 2.2.1.2. Sale of Non-Regulated Items
        • 2.2.1.2.1. Case Study: American Electric Power Ohio Marketplace
      • 2.2.1.3. Bundled Savings and Free Products
      • 2.2.1.4. Device Shipping and Returns
    • 2.2.2. Program Enrollment and Integrated Program Design
      • 2.2.2.1. Instant Rebate Processing
      • 2.2.2.2. Integrated DER Program Design
        • 2.2.2.2.1. Case Study: Great River Energy Marketplace
      • 2.2.2.3. Opportunities for Internal and External Partnerships
    • 2.2.3. Targeted Marketing
      • 2.2.3.1. Holiday Marketing
        • 2.2.3.1.1. Case Study: ComEd Marketplace Messaging
      • 2.2.3.2. Reengagement Campaigns
    • 2.2.4. Ability to Tackle Plug Loads
  • 2.3. Market Barriers
    • 2.3.1. Teasing Out Attributable Savings
    • 2.3.2. Competition from Online Retailers
    • 2.3.3. Distinctions between International Markets
    • 2.3.4. Device Creep Out of Utility Jurisdictions
    • 2.3.5. International Landscape of Online Energy Marketplaces
    • 2.3.6. North America
    • 2.3.7. Europe
    • 2.3.8. Asia, Latin America, and the Middle East & Africa

3.Key Industry Players

  • 3.1. Overview
    • 3.1.1. AM Conservation Group
    • 3.1.2. Energy Federation Inc.
    • 3.1.3. Enervee Corporation
    • 3.1.4. energyOrbit
    • 3.1.5. GreenHome
    • 3.1.6. Centrica Hive Ltd.
    • 3.1.7. Quby
    • 3.1.8. Uplight, Inc.

4.Market Forecast

  • 4.1. Forecast Introduction
  • 4.2. Assumptions Guiding this Forecast
    • 4.2.1. A Note on Report Scope and Market Sizing
  • 4.3. Global Revenue
  • 4.4. Customer Segmentation
  • 4.5. Technology Units
  • 4.6. Conclusions and Recommendations

5. Acronym and Abbreviation List

6. Table of Contents

7. Table of Charts and Figures

8. Scope of Study, Sources and Methodology, Notes

List of Charts and Figures

  • Utility Online Energy Marketplace Revenue by Region, World Markets: 2020-2029
  • Share of Marketplace Spending by Region, World Markets: 2020
  • Share of Marketplace Spending by Region, World Markets: 2029
  • Utility Online Energy Marketplace Revenue by Segment, World Markets: 2020-2029
  • Utility Online Energy Marketplace Units Sold by Technology, World Markets: 2020-2029
  • Utility Online Energy Marketplace CAGR Revenue Percentage by Region, North America and Europe: 2020-2029
  • Utility Online Energy Marketplace CAGR Revenue Percentage by Region, World Markets: 2023-2029
  • Share of Marketplace Units Sold by Technology, World Markets: 2020
  • Share of Marketplace Units Sold by Technology, World Markets: 2029
  • Con Edison Marketplace Homepage
  • Enervee Marketplace Item Offerings by Category
  • Hive Home Advertisement for Free Smart Home Products
  • Sample Oracle Utilities Next Best Action Banner
  • ComEd Marketplace Holiday Messaging
  • AM Conservation Group Reengagement Campaign

List of Tables

  • AEP Ohio Marketplace Attributed Energy Savings
  • Utility Online Energy Marketplace Revenue by Region, World Markets: 2020-2029
  • Utility Online Energy Marketplace Revenue by Segment, World Markets: 2020-2029
  • Utility Online Energy Marketplace Units Sold by Technology, World Markets: 2020-2029
  • Utility Online Energy Marketplace Revenue Market Share by Region, World Markets: 2020 and 2029
  • Utility Online Energy Marketplace CAGR Revenue Share by Region, World Markets: 2020-2029 and 2023-2029
  • Utility Online Energy Marketplace Market Share by Technology, World Markets: 2020 and
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