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Market Research Report
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1036779

Herbals & Naturals - Trends, Developments, Opportunities

Published: | Nicholas Hall & Company | 370 Pages | Delivery time: 1-2 business days

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Herbals & Naturals - Trends, Developments, Opportunities
Published: February 28, 2022
Nicholas Hall & Company
Content info: 370 Pages
Delivery time: 1-2 business days
  • Description
  • Table of Contents

“Herbals & Naturals” are one of the most interesting areas of consumer health, often driving category expansion and sales growth in myriad key markets, not only in dedicated supplements categories such as probiotics but also within cough & cold, pain relief, laxatives, sleep aids and more.

As consumers more frequently gravitate towards natural options, often in response to the increasing scrutiny and restriction of medicated ingredients, herbals & naturals offer a reliable, trusted path to success. Marketers are drawn by the appeal of wider channel availability, including a booming online sector, and a generally lower regulatory threshold than conventional medicines. An increasing reputation for efficacy among herbals & naturals, plus consumer concerns around medicine safety, is seeing them embraced by consumers and marketers alike.

Focusing on a selection of core markets that feature exciting developments and new opportunities, the “Herbals & Naturals” report drills down to the detail in key categories. It examines the biggest, most interesting H&N categories in each market, from probiotics, fish oils, CoQ10 and other natural supplements to herbal & natural brands within cough remedies, topical analgesics, laxatives, sleep aids and more.

The report features mid-2021 CHC sales data from our dedicated ‘DB6’ database, plus forecasts to 2025 & 2030.

As consumers increasingly favour the online channel, e-Commerce sales of supplements are also explored.

Each market profile will feature:

  • Overview of trends, developments & sales
  • Split of CHC sales between H&N and non-H&N sales by major category
  • Leading H&N marketers
  • Regulations and classifications
  • Category analysis, featuring latest topline and brand level sales data, plus NPD and promotional activity
  • Outlook, forecasts and opportunities

Successful and innovative brands are cherry-picked for individual case studies that highlight developments, sales and success strategies.

Areas covered by the report

Pure herbal & natural categories

  • Herbal & natural joint health
  • Herbal memory & brain health
  • Herbal menopause supplements
  • Herbal antidepressants
  • Other herbal & natural supplements, including
    • Co-enzyme Q10
    • Fish oils & omega-3
    • Garlic
    • Ginseng
    • GLA
    • Lecithin
    • Royal jelly
  • Probiotics

Herbals & naturals within

selected mixed* categories

  • Topical analgesics
  • Cough remedies
  • Laxatives
  • Sedatives & sleep aids
  • Urinary products

* categories featuring both H&N and non-H&N brands.

Markets profiled in dedicated chapters:

  • Australia
  • Brazil
  • China
  • France
  • Germany
  • Italy
  • Japan
  • Russia
  • USA

Table of Contents

Executive Summary

Australia

  • Overview
  • Regulations & classifications
  • Probiotics
  • Herbal & natural joint health
  • Herbal memory & brain health
  • Herbal menopause supplements
  • Other herbal & natural supplements
  • Herbal & natural topical analgesics
  • Herbal & natural cough remedies
  • Herbal & natural laxatives
  • Herbal & natural sedatives & sleep aids
  • Herbal & natural urinary products
  • Herbal & natural prostate remedies
  • Outlook, forecasts & opportunities

Brazil

  • Overview
  • Regulations & classifications
  • Probiotics
  • Herbal & natural joint health
  • Herbal memory & brain health
  • Other herbal & natural supplements
  • Herbal & natural topical analgesics
  • Herbal & natural cough remedies
  • Herbal & natural laxatives
  • Herbal & natural sedatives & sleep aids
  • Outlook, forecasts & opportunities

China

  • Overview
  • Regulations & classifications
  • Probiotics
  • Herbal & natural joint health
  • Herbal memory & brain health
  • Herbal menopause supplements
  • Other herbal & natural supplements
  • Herbal & natural topical analgesics
  • Herbal & natural cough remedies
  • Herbal & natural laxatives
  • Herbal & natural sedatives & sleep aids
  • Herbal & natural prostate remedies
  • Outlook, forecasts & opportunities

France

  • Overview
  • Regulations & classifications
  • Probiotics
  • Herbal & natural joint health
  • Herbal memory & brain health
  • Herbal menopause supplements
  • Herbal antidepressants
  • Other herbal & natural supplements
  • Herbal & natural topical analgesics
  • Herbal & natural cough remedies
  • Herbal & natural laxatives
  • Herbal & natural sedatives & sleep aids
  • Herbal & natural urinary products
  • Herbal & natural prostate remedies
  • Outlook, forecasts & opportunities

Germany

  • Overview
  • Regulations & classifications
  • Probiotics
  • Herbal & natural joint health
  • Herbal memory & brain health
  • Herbal menopause supplements
  • Herbal antidepressants
  • Other herbal & natural supplements
  • Herbal & natural topical analgesics
  • Herbal & natural cough remedies
  • Herbal & natural laxatives
  • Herbal & natural sedatives & sleep aids
  • Herbal & natural urinary products
  • Herbal & natural prostate remedies
  • Outlook, forecasts & opportunities

Italy

  • Overview
  • Regulations & classifications
  • Probiotics
  • Herbal & natural joint health
  • Herbal memory & brain health
  • Herbal menopause supplements
  • Herbal antidepressants
  • Other herbal & natural supplements
  • Herbal & natural topical analgesics
  • Herbal & natural cough remedies
  • Herbal & natural laxatives
  • Herbal & natural sedatives & sleep aids
  • Herbal & natural urinary products
  • Herbal & natural prostate remedies
  • Outlook, forecasts & opportunities

Japan

  • Overview
  • Regulations & classifications
  • Probiotics
  • Herbal & natural joint health
  • Herbal memory & brain health
  • Herbal menopause supplements
  • Other herbal & natural supplements
  • Herbal & natural topical analgesics
  • Herbal & natural cough remedies
  • Herbal & natural laxatives
  • Herbal & natural sedatives & sleep aids
  • Herbal & natural urinary products
  • Outlook, forecasts & opportunities

Russia

  • Overview
  • Regulations & classifications
  • Probiotics
  • Herbal & natural joint health
  • Herbal memory & brain health
  • Herbal menopause supplements
  • Other herbal & natural supplements
  • Herbal & natural topical analgesics
  • Herbal & natural cough remedies
  • Herbal & natural laxatives
  • Herbal & natural sedatives & sleep aids
  • Herbal & natural urinary products
  • Herbal & natural prostate remedies
  • Outlook, forecasts & opportunities

USA

  • Overview
  • Regulations & classifications
  • Probiotics
  • Herbal & natural joint health
  • Herbal memory & brain health
  • Herbal menopause supplements
  • Herbal antidepressants
  • Other herbal & natural supplements
  • Herbal & natural topical analgesics
  • Herbal & natural cough remedies
  • Herbal & natural laxatives
  • Herbal & natural sedatives & sleep aids
  • Herbal & natural urinary products
  • Herbal & natural prostate remedies
  • Outlook, forecasts & opportunities

Brand Case Studies

  • Biofreeze
  • Dabur Chyawanprash
  • Olly
  • Sambucol
  • Zarbee's

Outlook