PUBLISHER: Nicholas Hall Group of Companies | PRODUCT CODE: 1069656
PUBLISHER: Nicholas Hall Group of Companies | PRODUCT CODE: 1069656
Covering all the issues affecting the CCA market, from consumer trends and regulatory changes to A+P campaigns and new product launch activity, this report spans 10 in-depth country profiles (plus shorter profiles of selected markets) with insights and predictions.
With launch activity in CCA slowing, has the impetus shifted from quantity to quality? New product developments are explored across markets, including Rx-to-OTC switches, delivery format innovations, new benefits and more.
Brand case studies evaluate the key lessons to be learned from top brands, including consumer messaging, line extensions, portfolio development and brand strategies.
The report features the latest sales data from our dedicated DB6 database, including topline historical sales by region, country and category, and individual brand performances.