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Market Research Report

Women's Health: Obstacles & Opportunities

Published by Nicholas Hall & Company Product code 322911
Published Content info 267 Pages
Delivery time: 1-2 business days
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Women's Health: Obstacles & Opportunities
Published: March 31, 2015 Content info: 267 Pages
Description

In its forthcoming publication, Nicholas Hall updates its successful Women's Health report, taking a new look at this key consumer group. While women are often stereotyped as proactive health-seekers, in truth the OTC women's health category has significant areas of untapped potential. Under-treating is a key concern, with many common conditions such as overactive bladder and menopausal symptoms simply endured rather than addressed. OTC marketers need to engage more effectively with women and convey the message that efficacious OTC options are available.

Women's Health: Obstacles & Opportunities investigates the problems and possibilities present in this category. It analyses the current market for a range of OTC options, considering products positioned for gender-specific concerns as well as more general ailments that disproportionately affect women. Featuring OTC sales data from DB6 , Nicholas Hall's Global OTC Database, the report profiles key areas including intimate & sexual health, age-related concerns and pregnancy & motherhood. It also examines the opportunities within women's health, considering established areas and potential new developments, such as the ongoing discussions in relation to OTC availability of daily oral contraception in Western markets.

Many OTC marketers recognise women's health as a gateway to growth, but untapped OTC opportunities abound. Discover the key to unlocking the market's potential - and sidestepping the obstacles - in this comprehensive report.

Table of Contents

Table of Contents

Definitions & Methodology

Introduction

Prevalent Female Concerns

  • Migraine
    • Overview
    • Analgesics
    • Beyond analgesics
    • Awareness campaigns
    • Brand profile: Excedrin Migraine
    • Brand profile: Bio-Electro
    • Brand profile: Imigran Recovery
    • Prospects
  • IBS Remedies
    • Overview
    • Western Europe
    • C&E Europe
    • Latin America
    • Asia-Pacific
    • Brand profile: Align
    • Brand profile: Buscopan
    • Prospects
  • Laxatives
    • Overview
    • North America
    • Western Europe
    • C&E Europe
    • Latin America
    • Asia-Pacific
    • Brand profile: Lax-A-Day
    • Prospects
  • Weight Management
    • Overview
    • OTC obesity treatments
    • Alternative OTC options
    • Brand profile: Alli
    • Prospects
  • Health maintenance
    • Brand profile: Eve
    • Brand profile: Magne B6

Cosmetic Concerns

  • Acne Remedies
    • Overview
    • North America
    • Western Europe
    • Asia-Pacific
    • Latin America
    • C&E Europe
  • Brand profile: Clean & Clear
    • Prospects
    • Beauty Supplements
    • Overview
    • North America
    • Western Europe
    • C&E Europe
    • Latin America
    • Asia-Pacific
    • Brand profile: Innéov
    • Brand profile: Oenobiol
    • Brand profile: Priorin
    • Prospects

Intimate & Sexual Health

  • Urinary Tract Infections
    • Overview
    • Western Europe
    • Asia-Pacific
    • North America
    • C&E Europe
    • Brand profile: AZO
    • Brand profile: Urinal
    • Prospects
  • Vaginal Yeast Infections
    • Overview
    • Asia-Pacific
    • Western Europe
    • North America
    • Latin America
    • C&E Europe
    • Brand profile: Canesten
    • Brand profile: Monistat
    • Prospects
  • Feminine Intimate Care
    • Overview
    • Asia-Pacific
    • Western Europe
    • North America
    • Latin America
    • C&E Europe
    • Brand profile: Lactacyd
    • Brand profile: Summer's Eve
    • Prospects
  • Sexually Transmitted Diseases
    • Overview
    • Barriers to OTC treatment
    • Diagnostic tests
    • A focus on prevention
    • Awareness campaigns
    • Brand profile: Clamelle
    • Brand profile: OraQuick
    • Brand profile: Clareva Gel
    • Prospects
  • Contraception
    • Overview
    • Key issues
    • Asia-Pacific
    • North America
    • Western Europe
    • Brand profile: ellaOne
    • Brand profile: Yuting
    • Brand profile: Plan B One-Step
    • Prospects
  • Other Intimate Health Issues
    • Probiotics for vaginal health
    • Female sexual dysfunction

Pregnancy & Motherhood

  • Family Planning
    • Overview
    • North America
    • Europe
    • Asia-Pacific
    • Brand profile: Clearblue
    • Brand profile: First Response
    • Brand profile: I-sure / I-can
    • Prospects
  • Pregnancy
    • Overview
    • Multivitamins & vitamins
    • Brand profile: Femibion
    • Brand profile: Elevit
    • Mineral supplements
    • Pregnancy-related products
    • Prospects

Menstruation

  • Period pain
    • Overview
    • Traditional pain relievers
    • Antispasmodics
    • Other
    • Brand profile: Midol
    • Brand profile: No-Spa
    • Brand profile: Calmidol
    • Prospects
  • PMS
    • Overview
    • Available options
    • Brand profile: Syncol
    • Prospects

Age-Related Concerns

  • Menopause
    • Overview
    • North America
    • Western Europe
    • C&E Europe
    • Asia-Pacific
    • Brand profile: Estroven
    • Brand profile: Estromineral
    • Brand profile: Feramin Q
    • Prospects
  • Joint health
    • Overview
    • North America
    • Western Europe
    • C&E Europe
    • Brand profile: Osteo Bi-Flex
    • Brand profile: Move Free
    • Prospects
  • Osteoporosis
    • Overview
    • Asia-Pacific
    • North America
    • Western Europe
    • Latin America
    • C&E Europe
    • Brand profile: D-Cal
    • Brand profile: Caltrate
    • Prospects
  • Overactive Bladder
    • Overview
    • Global developments
    • Brand profile: Oxytrol for Women
    • Prospects
  • Brain health
    • Overview
    • Western Europe
    • C&E Europe
    • North America
    • Brand profile: Tebonin
    • Prospects

Looking forward

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