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Market Research Report

Global Cough, Cold & Allergy

Published by Nicholas Hall & Company Product code 329294
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Global Cough, Cold & Allergy
Published: June 26, 2015 Content info:
Description

Nicholas Hall's Global Cough, Cold and Allergy report takes an in-depth look at this cornerstone category, offering detailed analysis of key brands as well as individual subcategories. Featuring year-end 2014 sales data from Nicholas Hall's global OTC database, DB6, this report offers the most up-to-date picture of the current CCA market.

While the overall market has not offered great opportunities for OTC marketers, the allergy subcategory showed continued growth with a 6% rise for the year; Rx-to-OTC switches and the return of previously withdrawn products fuelled this growth. Both topical decongestants and sore throat remedies & medicated confectionery also helped to bolster the overall CCA category, showing strong improvements.

This report covers all major subcategories and profiles 15 countries featuring key trends, regulatory developments and insight into success factors behind leading segments and brands. For OTC marketers looking to continue to build for the future, Nicholas Hall's Global OTC Cough, Cold and Allergy report offers sales forecasts to both 2019 and 2024, while also predicting industry prospects as well as opportunities and threats that may impact individual markets.

Table of Contents

Table of Contents

Executive summary

Leading CCA markets

Australia

  • Overview
  • Allergy remedies
  • Systemic cold & flu
  • Sore throat remedies
  • Cough remedies
  • Topical decongestants
  • Chest rubs & inhalants
  • CCA outlook

Brazil

  • Overview
  • Systemic cold & flu
  • Sore throat remedies
  • Cough remedies
  • Topical decongestants
  • Allergy remedies
  • CCA outlook

Canada

  • Overview
  • Systemic cold & flu
  • Allergy remedies
  • Sore throat remedies
  • Cough remedies
  • Topical decongestants
  • CCA outlook

China

  • Overview
  • Systemic cold & flu
  • Cough remedies
  • Sore throat remedies
  • Allergy remedies
  • Topical decongestants
  • CCA outlook

France

  • Overview
  • Sore throat remedies
  • Systemic cold & flu
  • Cough remedies
  • Topical decongestants
  • Chest rubs & inhalants
  • Allergy remedies
  • CCA outlook

Germany

  • Overview
  • Sore throat remedies
  • Systemic cold & flu
  • Cough remedies
  • Topical decongestants
  • Allergy remedies
  • Chest rubs & inhalants
  • CCA outlook

India

  • Overview
  • Cough remedies
  • Sore throat remedies
  • Systemic cold & flu
  • Chest rubs & inhalants
  • Allergy remedies
  • Topical decongestants
  • CCA outlook

Italy

  • Overview
  • Sore throat remedies
  • Cough remedies
  • Topical decongestants
  • Systemic cold & flu
  • Allergy remedies
  • CCA outlook

Japan

  • Overview
  • Systemic cold & flu
  • Sore throat remedies
  • Allergy remedies
  • Cough remedies
  • CCA outlook

Mexico

  • Overview
  • Systemic cold & flu
  • Cough remedies
  • Sore throat remedies
  • Topical decongestants
  • Allergy remedies
  • CCA outlook

Poland

  • Overview
  • Sore throat remedies
  • Systemic cold & flu
  • Cough remedies
  • Topical decongestants
  • Allergy remedies
  • Chest rubs & inhalants
  • CCA outlook

Russia

  • Overview
  • Systemic cold & flu
  • Topical decongestants
  • Sore throat remedies
  • Cough remedies
  • Allergy remedies
  • CCA outlook

Turkey

  • Overview
  • Cough remedies
  • Systemic cold & flu
  • Allergy remedies
  • Topical decongestants
  • Sore throat remedies
  • Chest rubs & inhalants
  • CCA outlook

UK

  • Overview
  • Systemic cold & flu
  • Sore throat remedies
  • Allergy remedies
  • Cough remedies
  • Topical decongestants
  • Chest rubs & inhalants
  • CCA outlook

USA

  • Overview
  • Allergy remedies
  • Systemic cold & flu
  • Cough remedies
  • Sore throat remedies
  • Topical decongestants
  • Chest rubs & inhalants
  • CCA outlook
  • CCA brand case studies
  • Alka-Seltzer Plus
  • Allegra
  • Benadryl
  • Flonase
  • Mucinex
  • Nasacort
  • Otrivin
  • Prospan
  • Strepsils
  • Vicks

Global outlook for CCA

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