Cover Image
Market Research Report

Heart Health: Exploring the OTC Options

Published by Nicholas Hall & Company Product code 482401
Published Content info 183 Pages
Delivery time: 1-2 business days
Price
Back to Top
Heart Health: Exploring the OTC Options
Published: June 7, 2017 Content info: 183 Pages
Description

More people die annually from cardiovascular diseases than from any other cause; it is the leading cause of death for both men and women.

Our newest report on Heart Health takes an in-depth look into this category, giving insight into the latest trends with detailed market analysis.

Key benefits of this report include:

  • An in-depth exploration of OTC heart health options, including systemic cardiovasculars, fish oils & omega-3 supplements, CoQ10, garlic and other supplements
  • Gauging the size of the market in individual countries, plus brand performances, new developments, launches and A+P campaigns
  • Coverage of all the major markets (and some smaller ones), including Canada, China, France, Germany, Italy, Japan, Poland, Russia, S Korea, UK, USA, and more
  • Full year 2016 OTC sales direct from the freshly-published DB6, our dedicated OTC sales database

What this report covers:

  • Systemic cardiovasculars
  • Fish oils & omega-3
  • CoQ10 supplements
  • Garlic supplements
  • Plus health-focused brands from: Multivitamins
  • Single vitamins
  • Mineral supplements
  • Probiotics
  • Case studies of key heart health brands highlight success factors, sales and A+P activity
  • Investigating the gender divide: how most heart health products tend to target men, largely missing the important underdeveloped segment for women's heart health
  • Forecast sales for all heart health categories, and a look forward to potential opportunities, including switches, new ingredients and clinical studies
Table of Contents

Table of Contents

Executive summary

  • Overview
  • Cardiovascular diseases are the world's biggest killer
  • What are cardiovascular diseases?
  • Risk factors for cardiovascular diseases
  • Heart health in key markets - growing issue globally
  • Wide array of OTC options for heart health
  • OTC heart health market - Overview
  • OTCs for consumers with high blood pressure
  • Number of people taking RX statins for cholesterol reduction is on the rise
  • Statins have failed to take off OTC
  • OTC cholesterol tests
  • Technology and heart health
  • What does the future hold for OTC heart health?
  • Gender divide among heart health OTCs narrowing
  • Scientific studies could provide new routes to market growth

Systemic cardiovasculars

  • Category overview
  • Western Europe
  • Central & Eastern Europe
  • North America
  • Brand case study: Berkeley Life Heart Health
  • Brand cast study: HearShape / Synastat
  • Asia-Pacific
  • Latin America
  • Phytosterols a growing presence in OTC cholesterol management
  • Focus on phytosterols and stanols
  • Outlook

Fish oils & omega-3

  • Category overview
  • North America
  • Brand case study: MegaRed
  • Asia-Pacific
  • Western Europe
  • Latin America
  • Central & Eastern Europe
  • Outlook

CoQ10 supplements

  • Category overview
  • North America
  • Brand case study: Qunol
  • Asia-Pacific
  • Western Europe
  • Central & Eastern Europe
  • Outlook

Garlic supplements

  • Category overview
  • Allicin: the chemistry behind garlic
  • Asia-Pacific
  • North America
  • Western Europe
  • Brand case study: Kwai
  • Other region
  • Outlook

Other supplements for heart health

  • Key insights
  • Multivitamins
  • Brand case study: Centrum
  • Single vitamins
  • Magnesium supplements (plus potassium)
  • Probiotics
  • Brand case study: PureHeart
  • Lecithin supplements
  • Flaxseed oil supplements
  • Other herbal & natural supplements
  • Brand case study: i-Cool for Menopause plus Omega-3

Scientific studies

  • Overview
  • Vitamin D
  • Vitamin K2
  • Vitamin B
  • Potassium
  • Magnesium
  • Garlic
  • Omega-3
  • Omega-7 / Sea buckthorn
  • Probiotics
  • Oat beta-glucan
  • Konjac glucomannan
  • Lifestyle & heart disease
  • Scientific studies key to revitalising existing supplements and highlighting new niches

The gender divide in heart health

  • Heart disease: The silent killer amid women
  • Heart attacks: Men vs women
  • Risk factors for women
  • Awareness initiatives
  • Symptoms: Different genders, different signs
  • Ethnicity: The uncontrollable risk factor?
  • Are OTC heart health brands missing the vital female demographic?
  • Case study: Centrum
  • Case study: Bayer Aspirin
Back to Top