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Market Research Report

Cough & Sore Throat: Insights & Strategies for Cough & Sore Throat Remedies

Published by Nicholas Hall & Company Product code 630748
Published Content info 275 Pages
Delivery time: 1-2 business days
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Cough & Sore Throat: Insights & Strategies for Cough & Sore Throat Remedies
Published: June 18, 2018 Content info: 275 Pages
Description

This report investigates the factors driving growth in the Cough & Sore Throat category, and those holding it back, considering what needs to change if higher growth is to be achieved, with detailed case studies of successful brand strategies.

Utilising the very latest OTC sales from our just-published DB6 database, the Cough & Sore Throat report analyses the market in detail from a global down to a local level. Marketer and brand performances in individual markets are pulled apart, along with forecasts for each category, market by market.

Table of Contents

Table of Contents

Executive Summary

  • Global overview
  • Cough trends
  • Consumer confusion
  • Sore throat trends
  • Competitive landscape
  • New product development
  • Safety concerns and restrictions
  • Safety concerns and rise of herbals & naturals
  • Outlook
  • Opportunities

Brazil

  • Overview
  • Cough remedies
  • Sore throat remedies & medicated confectionery
  • Outlook

China

  • Overview
  • Cough remedies
  • Sore throat remedies & medicated confectionery
  • Outlook

France

  • Overview
  • Cough remedies
  • Sore throat remedies & medicated confectionery
  • Outlook

Germany

  • Overview
  • Cough remedies
  • Sore throat remedies & medicated confectionery
  • Outlook

India

  • Overview
  • Cough remedies
  • Sore throat remedies & medicated confectionery
  • Outlook

Italy

  • Overview
  • Cough remedies
  • Sore throat remedies & medicated confectionery
  • Outlook

Japan

  • Overview
  • Cough remedies
  • Sore throat remedies & medicated confectionery
  • Outlook

Poland

  • Overview
  • Cough remedies
  • Sore throat remedies & medicated confectionery
  • Outlook

Russia

  • Overview
  • Cough remedies
  • Sore throat remedies & medicated confectionery
  • Outlook

Spain

  • Overview
  • Cough remedies
  • Sore throat remedies & medicated confectionery
  • Outlook

UK

  • Overview
  • Cough remedies
  • Sore throat remedies & medicated confectionery
  • Outlook

USA

  • Overview
  • Cough remedies
  • Sore throat remedies & medicated confectionery
  • Outlook

Selected markets in brief

  • Australia
  • Canada
  • Indonesia
  • Mexico
  • Thailand

Scientific Studies

Brand Case Studies

  • Bronchostop
  • GrinTuss
  • Kingto Nin Jiom Pei Pa Koa
  • Mucinex
  • Prospan
  • Robitussin
  • Strepsils
  • Zarbee's

Outlook

  • Global overview
  • Market by market
  • Herbals & naturals on the rise
  • Opportunities & threats
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