Market Research Report
Herbals & Naturals
|Published by||Nicholas Hall & Company||Product code||651126|
|Published||Content info||379 Pages
Delivery time: 1-2 business days
|Herbals & Naturals|
|Published: September 10, 2018||Content info: 379 Pages||
Opportunities in a Vast & Dynamic Area of Consumer Health
‘Herbals & Naturals’ are one of the most exciting areas of consumer health, driving growth across multiple markets, not only in dedicated supplements categories such as probiotics and herbal & natural joint health but also cough & cold, pain relief, laxatives, sleep aids and more.
As “health and wellness” climbs up the list of consumer priorities and medicated ingredients are increasingly scrutinised and restricted, the market for herbal & natural options is booming. Often offering a lower regulatory threshold than regular medicines, widespread distribution and an increasing reputation for efficacy, they are being embraced by consumers and marketers alike. Consumer concerns over the safety of conventional medicines are also driving the trend towards herbal & natural products.
Probiotics in particular are consistently posting strong growth, driven by increasing awareness of benefits, expansion into new niches and increasing segmentation. While growth is decelerating in some developed markets, it is still advancing well, and posting double-digit growth in markets like USA, China and Brazil owing to increased consumer awareness.
Focusing on a selection of core markets that demonstrate scale, dynamism, exciting developments and new opportunities, this ‘Herbals & Naturals’ report drills down to the detail in key categories.
The report examines the biggest and most exciting H&N categories in each market, from probiotics and herbal cough remedies to natural laxatives, topical analgesics, and supplements for heart health, immunity and memory.
Herbals & Naturals are driving growth across multiple markets and categories: