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Market Research Report

Coronavirus 2020 and its potential impact on CHC, 2nd Edition

Published by Nicholas Hall & Company Product code 942682
Published Content info 91 Pages
Delivery time: 1-2 business days
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Coronavirus 2020 and its potential impact on CHC, 2nd Edition
Published: June 17, 2020 Content info: 91 Pages
Description

Some countries have excelled in the face of the Covid-19 pandemic, but most haven't, and whether it comes to the lockdown being excessive or inadequate, the supply of personal protective equipment or the lack of reliable testing, and with an effective vaccine months or even years away, there is a very clear message concerning the essential-indeed, unique-benefits of consumer healthcare. Our current forecast for 2020 shows that purchases of consumer healthcare products in the retail sector will increase by X.X% in constant currency this year vs X.X% last year, which is a good achievement bearing in mind the devastation of the economy and disruption of infrastructure.

For marketers, the pandemic is presenting opportunities as well as challenges, and we expect to see long-term changes in consumer behaviour as a result of the virus. This includes a deepened interest in wellness and immunity, as well as an increased focus on sanitation and hygiene.

Why buy this report?

"The all-new 2nd edition of this special Hot Topic review from Nicholas Hall's CIMA (Competitive Intelligence & Market Analysis) division explores the response to the pandemic from CHC brands and marketers as well as the overall impact on CHC to date."

Table of Contents

Table of Contents

Introduction from Nicholas Hall

CHC Market Impact

Trends:

  • Sales peak in Q1
  • Changing consumer behaviour
  • Online price rises
  • Online sales growth

Response of key CHC players

  • Performance in Q1
  • Exceptional demand

CHC Market Benchmarks

  • How does CHC fare in turbulent times?
  • Historical viral outbreaks:

SARS 2003, Swine flu 2009

CHC Market Projections

  • Most likely scenario
  • Best & worst case scenario (Retail channel)
  • Economic Impact

CHC Category Impact

  • Overview
  • Antiseptics & Disinfectants
  • Cough, Cold & Allergy
  • Analgesics
  • Vitamins, Minerals & Supplements
  • Immunity
  • Sleep Aids
  • OTC Antivirals
  • Face Masks

CHC Regulatory Impact:

Relaxation of Regulations

Distribution: Impact on consumer

buying patterns

Marketing

  • Industry response
  • Brand A+P response

Summary

Appendices

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