Market Research Report
Indonesia 2019 Supplement/OTC/Rx Report
|Published by||Natural Marketing Institute||Product code||912310|
|Published||Content info||90 Pages
Delivery time: 1-2 business days
|Indonesia 2019 Supplement/OTC/Rx Report|
|Published: September 17, 2019||Content info: 90 Pages||
90+ pages of NMI research, study supported, providing current consumer insights with data and analysis, including charts, graphs, and illustrations!
Since 2005, NMI's Global Dietary Supplements/OTC/Rx Consumer Studies are devoted to understanding consumer attitudes and behaviors and their impact on market dynamics!
Natural Marketing Institute (NMI) is pleased to present its Indonesia 2019 Supplements/OTC/Rx Report. This comprehensive report analyzes the dietary supplement market from the consumer perspective with 90+ pages of consumer attitudes, behaviors and product usage patterns surrounding dietary supplements, over-the-counter medication and pharmaceuticals.
This research uncovers how consumers integrate this mix of self-care methods into their current lifestyle and reveals the motivations and the challenges they encounter in their pursuit of health. Many factors are driving multiple categories across Indonesia. For example, aging drives condition-specific needs, and increased consumer knowledge and desire for specific product features and benefits drive sustainable, organic, and plant-based options. The need for education and an understanding of the drivers that affect consumer behavior patterns has never been stronger.
The overall objectives of the report are to develop unique and specific consumer insight to maximize client learnings and opportunities in terms of attracting new consumers, increasing compliance and developing compelling messaging and communications strategies.
Understanding NMI's consumer segmentation within the Argentina general population allows marketers to optimize their target products and messages
NMI's Global Health and Wellness consumer segmentation reveals five well-defined segments with distinctive paths toward health and wellness
This proprietary global health and wellness segmentation, based on more than 40 variables, measures commonalities and differences between five distinct consumer groups using k-means cluster analysis. The comprehensive statistical modeling process used to derive NMI's Health and Wellness consumer segmentation is based on the following techniques and methodologies:
The analysis determined that a five-cluster solution was optimal. The five segments listed below are mutually exclusive. Within each segment, the key attitudinal drivers of health and wellness exert unique levels of influence.