Market Research Report
2020 North American CBD Market: Opportunities & Challenges, CBD Quantitative Consumer Study Report
|Published by||Natural Marketing Institute||Product code||969354|
|Published||Content info||90+ Pages
Delivery time: 1-2 business days
|2020 North American CBD Market: Opportunities & Challenges, CBD Quantitative Consumer Study Report|
|Published: May 25, 2020||Content info: 90+ Pages||
The Institute conducted a comprehensive research project surrounding cannabis. It is the first and only study to examine the impact of the whole cannabis plant - including CBD, marijuana, and hemp - and its impact on whole health across general population adults in the US and Canada.
Phase 1: 9 online US focus groups with consumers in October 2019 (60+ consumers). Separate Qualitative report available.
Phase 2: Industry & Market Analysis: 5-year review of cannabis-related in-market activity in November 2019. Separate report available.
Phase 3: Quantitative Study among 5,000 North American consumers in February/March 2020 (4,000 US consumers and 1,000 Canadian consumers).
The Institute conducted a comprehensive research project surrounding the whole cannabis plant - including CBD, hemp, and marijuana - and its impact on whole health across general population adults in North America with a focus on pathway to purchase, product opportunities, market sizing, and strategic marketing applications.
The focus of this consumer study examined the attitudes, behaviors, motivations, and purchase interest related to the dynamic, multi-faceted dimensions of whole health, including the impact on human health and that of the planet.