Market Research Report
Global Variable Data Printing Market Research Report, Insights, Opportunity, Analysis, Market Shares And Forecast 2017 - 2023
|Published by||Occams Business Research & Consulting Pvt. Ltd.||Product code||607603|
|Published||Content info||190 Pages
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|Global Variable Data Printing Market Research Report, Insights, Opportunity, Analysis, Market Shares And Forecast 2017 - 2023|
|Published: February 21, 2018||Content info: 190 Pages||
Variable Data Printing (Variable Information Printing or Variable Imaging) is a basic form of digital printing which includes on-demand printing and elements such as graphics, images, and text which can be changed from one printing piece to next image without stopping down the printing process. The market is expected to grow with a CAGR of 16% globally during the forecast period. Globally improved manufacturing activities and growing e-commerce industry are driving the market growth. However, new technologies that enable printing on packages might diminish the demand of the labels and cost of raw materials may affect the market growth adversely. Furthermore, increasing demand in developing economies, emergence of new products and technologies and expanding digital expertise is creating opportunity for the market.
Asia-Pacific is dominating the global variable data printing market and is accounted for the largest market share during the forecast period. Due to rising health and safety concerns, market of emerging economies like China and India are increasing as changing consumer inclination towards health and awareness is driving the market. Further, frequently changing lifestyle along with the growing demand for consumer goods may also influence the market in this region. Moreover, China is a global leader in the manufacturing and supply of printing materials and equipment followed by North America and Europe. Rest for the world hold immense opportunity in variable data printing for the forecast period.
Global variable data printing market report covers segmentation analysis of label type, composition, printing technology and end user. On the basis of label type, the market is segmented into release liner and linerless labels. The release liner labels segment is dominating the market segment and is expected to grow at a higher rate. On the basis of composition, the segment is classified into facestock and topcoat. The facestock segment is dominating the market segment. On the basis of printing technology, the market has been categorized into thermal transfer, direct thermal, electrophotography and inkjet. The inkjet printing technology is dominating the market. On the basis of end-use sectors, the market is segmented into food & beverage, consumer durable, pharmaceutical, home & personal care, and retail sector. Food & beverage sector is dominating the end user segment.
The growth of variable data printing market is also influenced by the presence of major market players, such HP Inc., Canon Inc., 3M Company, RR Donnelley & Sons Company and others. These companies are using various strategies such as expansion, merger & acquisitions, collaboration, partnership and product launch to hold large market share in the global variable data printing market.