PUBLISHER: Orion Market Research | PRODUCT CODE: 1159337
PUBLISHER: Orion Market Research | PRODUCT CODE: 1159337
Title: Global Air Freshener Market Size, Share & Trends Analysis Report by Product (Sprays/Aerosols, Electric Air Fresheners, Gels Air Fresheners, Candles Air Fresheners), By Application (Residential, Commercial, and Automotive), and Distribution Channel (Online and Offline) Forecast Period (2022-2028).
The global air freshener market is anticipated to grow at a substantial CAGR of 3.8% during the forecast period. An air freshener release fragrance to remove unpleasant odor in a room or area. Air fresheners are used in various areas such as offices, schools, hospitals, theaters, stores, hotels, restaurants, restrooms, airplanes, cars, taxis, and many more. The better living standards and development in lifestyle is increasing the air freshener market. People like to purchase air fresheners through the offline market which includes supermarkets, hypermarkets, convenience stores, pharmacies, and many more. Consumers prefer to try the fragrance before purchasing so that they can get satisfied that the fragrance will suit their liking and environment.
The global air freshener market is segmented based on the product, application, and distribution channel. Based on the product, the market is segmented into sprays/aerosols, electric air fresheners, gels air fresheners, and candles air fresheners. Based on the application, the market is sub-segmented into the residential, commercial, and automotive. Based on the distribution channel, the market is sub-segmented into online and offline. The above-mentioned segments can be customized as per the requirements.
Geographically market is segmented into North America, Europe, Asia Pacific, and the Rest of the World. The Asia Pacific is expected to grow in the air fresheners market due to improvement in lifestyles and rising population. Consumers prefer to use air fresheners when their guests arrive to make them feel good and comfortable. For instance, Dabur India Ltd., a home and personal care Company, launched its all-new Odonil electric air freshener (pluggy).
The major companies serving the global air freshener market include Dabur India Ltd (odonil), Reckitt Benckiser Group PLC., Godrej Consumer Products Ltd., S.C. JOHNSON & SON, INC., Farcent Enterprise Co. Ltd., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers & acquisitions, collaborations, funding, and new product launches, to stay competitive in the market. For instance, Procter & Gamble Co. introduced a new room-freshening device called Airia, made with ink-jet technology and can be managed with a smartphone app. Airia relies on ink-jet technology to spray scent elements into the air with up to 100,000 tiny, gravity-defying droplets released every second. The droplets move with the air flow of a home, traveling from room to room.
Research Methodology
The market study of the global air freshener market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.
Secondary Sources Include:
The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.
Market Segmentation
The Report Covers: