PUBLISHER: Orion Market Research | PRODUCT CODE: 1215727
PUBLISHER: Orion Market Research | PRODUCT CODE: 1215727
Title:Global Coffee Pods and Capsules Market Size, Share and Trends Analysis Report, By Type (Pods and Capsules), By Coffee Type (Decaffeinated and Caffeinated), By Distribution Channel (Online Retailing and Offline Retailing), Forecast Period (2022-2028).
The global coffee pods and capsules market is anticipated to grow at a CAGR of 6.5% during the forecast period. Coffee being the most consumed beverage, the high demand for coffee in the market is the major cause of the market growth. According to British Coffee Association, coffee is the most popular drink across the globe with around 2 billion cups consumed every day. Consumers are increasingly inclined toward instant non-alcoholic drinks due to which coffee capsules are gaining acceptance among consumers, especially in homes. Consumers are devoted to purchasing coffee machines to create café-style coffee at home which is having a major impact on the demand for coffee pods and capsules. Additionally, the growing emergence of coffee shops such as Starbucks and Coffee Café Day (CCD) among developed and developing region has promoted consumers' desire for high-end, fresh-brewed coffee and acted as another growth factor for the global coffee pods and capsules market.
The global coffee pods and capsules market is segmented based on the type, coffee type, and distribution channel. Based on the type, the market is segmented into pods and capsules. Based on the coffee type, the market is segmented into decaffeinated and caffeinated. Further, based on the distribution channel, the market is segmented into online retailing and offline retailing. Based on the distribution channel, the online channel segment is anticipated to cater to prominent growth during the forecast period owing to its convenience and availability of a wide range of coffee pods and capsules. The online channel is gaining higher attraction among the consumer as it offers the buyer a hassle-free buying process with attractive discounts and deals. Further, it facilitates purchase and delivery as it provides the buyer with different payment options. Additionally, with the emergence of social media, e-commerce platforms, and online reseller platforms, the market players are further extending their services to provide convenience to the consumer.
Geographically, the market is segmented into North America, Europe, Asia Pacific, and the Rest of the World. Asia-Pacific is anticipated to hold a potential share in the global coffee pods and capsules market owing to the untapped opportunity for market players in the region and can greatly increase the overall market coverage. Therefore, the key players in the market are increasingly inclining their efforts to adopt different measures to tap these markets. The market players are likely to benefit from the growing influence of western trends in the Asia Pacific area.
The major companies operating in the global coffee pods and capsules market include Keurig Dr Pepper Inc., Nespresso S.A., Nestle S.A., The J.M Smucker Co., and The Kraft Heinz Co. The market players are contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, new product launches, and collaborations, to stay competitive in the market. For instance, in 2019, Nestle announced the global launch of a new range of coffee products under the Starbucks brand. The new range consists of 24 products which include whole bean and roast and ground, as well as the first-ever Starbucks capsules developed using Nespresso and Nescafe Dolce Gusto proprietary coffee and system technologies.
Research Methodology
The market study of the global coffee pods and capsules market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives as possible, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.
Secondary Sources Include:
The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.
Market Segmentation
The Report Covers: