Market Research Report
Global Tea & Tea Beverages Market 2019-2025
|Published by||Orion Market Research Pvt Ltd||Product code||869647|
Delivery time: 2-3 business days
|Global Tea & Tea Beverages Market 2019-2025|
|Published: June 13, 2019||Content info:||
Global Tea & Tea Beverages Market Size, Share & Trends Analysis Report by Type (Green Tea, Black Tea, Oolong Tea, and Herbal Tea), by Format (Ready-to-Drink, Loose Tea Powder, and Tea Bags), and by Nature (Organic and Conventional) and Forecast, 2019-2025
Tea and tea beverages market is growing steadily with increasing day to day consumption and demand. In the manufacture of tea, the leaf passes through some or all stages of rolling, fermenting, and drying processes. The process has two purposes which are drying the leaf and allowing the leaf's chemical components to produce the good quality tea. Caffeine is a chemical found in tea, which gives the beverage its stimulating character but only adds a little to color, flavor, and aroma. Caffeine is about 4% of the solids in the fresh leaf, and one cup of tea contains 60 to 90 mg of caffeine. The most important chemicals in tea are the polyphenols or tannins that are bitter-tasting, colorless substances that give the drink its acidity. When a polyphenol oxidase enzyme is applied, polyphenols acquire a reddish color and form the aromatic compounds of the beverage. Certain volatile oils contribute to the aroma of tea and various sugars and amino acids contribute to the quality of the drink.
The global tea & tea-based beverages market is segmented on the basis of format, type, and nature. Moreover, on the basis of type, the market is further segmented into green tea, black tea, oolong tea, and herbal tea. Green tea is one of the most popular teas, has less caffeine than black tea and is non-oxidized. To prevent oxidation, the leaves of Camellia sinensis are picked, dried and heat treated. Japanese typically steam and get a brighter green shade, while Chinese often have pan-fire leaves, creating a duller green color. Whereas, oolong tea, or wulong tea is semi-oxidized tea. The leaves come from the plant but are tossed or shaken in baskets, due to which the process of oxidation changes. They are heat-treated to stop oxidation, which can vary by region, creating various flavors.
Geographically, the market is segmented on into North America, Asia-Pacific, Europe and Rest of the World. Asia-Pacific region has a significant share in the market among all other regions. This is due to the high demand for tea & tea-based beverages, and its high production in India and China. The key players of the market are Tata Global Beverages, R.Twining and Co., Ltd., The Republic of Tea, Inc., Nestle, Starbucks Corp., Unilever Group, and Associated British Foods PLC. By adopting various market strategies such as product launch, merger & acquisition, and partnerships collaborations; these market players are gaining a strong position in the market.
The market study of the global tea & tea-based beverages is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity in our reports.
The report is intended for drink manufacturers and private companies for overall market analysis and competitive analysis. The report provides in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models.
4.1 Global Tea & Tea Beverages Market by Type