Market Research Report
Global Beacon Market 2019-2025
|Global Beacon Market 2019-2025|
Published: February 12, 2019
Orion Market Research Pvt Ltd
Delivery time: 2-3 business days
Global Beacon Market Size, Share & Trends Analysis Report by Beacon Protocol (iBeacon, Eddystone, AltBeacon, Others), by Location Technology (Bluetooth Low Energy (BLE), Wi-Fi, Ultrasound, and Others), by Application (Retail, Healthcare, BFSI, Logistics and Warehouses, and Others) and Forecast 2019-2025
The global beacon market is expected to grow substantially over the forecast period. Beacon is a small device, which when connected to smart devices such as smartphones through Bluetooth and Wi-Fi, enables a notify accurate location within a narrow range than GPS and Wi-Fi proximity. Increasing investment in proximity marketing, upsurge in organized retailing, and growing concerns regarding privacy and security is influencing the growth of the beacon market across the globe. The global beacon market report analyzes the market on the basis of beacon protocol, location technology, application, and region.
These devices are widely accepted by retailers and shop owners to improve business activity and target specific nearby consumers for marketing. Beacons technology utilizes Bluetooth technology; however, it is slightly different from the Bluetooth technology and requires less energy. By leveraging beacon technology, the shop owners and retailers can easily track consumer activity that can deliver targeted information of the customer. BLE beacons have a significant potential owing to its benefits, such as low deployment cost for BLE beacons and it is ideal for positioning by using a broad spectrum of mobile devices, such as both IOS and Android devices. Additionally, it can continuously work for an optimum duration once it is deployed, as it has low power consumption.
On the basis of geography, the market is analyzed into North America, Europe, Asia-Pacific, and Rest of the World. North America is estimated to dominate the global beacon market in 2018 and is further estimated to continue to do so over the forecast period. The wide adoption of beacon-based technology coupled with the significant presence of market players such as Google LLC and Apple Inc. in the region is augmenting the growth of the North America beacon market. Furthermore, the market is characterized by the presence of several players including Google LLC, Apple Inc., Qualcomm Inc., Cisco Systems Inc., Hewlett Packard Enterprise Development LP (Aruba Networks, Inc.), Estimote Inc., Kontakt.io, Osram Licht AG, Signal 360, Inc., and many others. These players adopt various strategies in order to compete in the global industry. Mergers and acquisitions, product launch, geographical expansion, and partnerships and collaborations are some of the strategies adopted by the players.
The market study of the global beacon market is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity of our reports.
Secondary Sources Include:
The report is intended for beacon manufacturers, suppliers and distributors, start-ups, and government organization, for overall market analysis and competitive analysis. The report provides an in-depth analysis of the market size and growth opportunities. The report will serve as a source for 360-degree analysis of the market thoroughly delivering insights into the market for making better business decisions.
The Report covers: