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Market Research Report

2014 Trends to Watch: Cloud Services

Published by Ovum (TMT Intelligence, Informa) Product code 255156
Published Content info 13 Pages
Delivery time: 1-2 business days
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2014 Trends to Watch: Cloud Services
Published: January 24, 2014 Content info: 13 Pages
Description

In early 2013, we declared the debate over cloud services' role in the enterprise largely over, and our resolve on that point has not budged. In fact, if anything, we are even more resolved. Adoption of cloud services is part of virtually every conversation we have with customers. Here we outline the key cloud services issues that will be important to enterprise customers in 2014, and how vendors are responding.

Highlights

Cost continues to be the main catalyst for initial cloud services investments, but increasingly cloud is being used as a first step toward transformation.

Features and Benefits

  • Understand the cloud services issues that will be important to enterprise customers in 2014
  • Learn how vendors are responding to customer needs

Key Questions Answered

  • How will customers use cloud services to enable transformation projects?
  • How are customers leveraging cloud to tie into other technology trends such as mobility, social, and analytics?
Table of Contents
Product Code: IT019-003310

Table of Contents

Headings

SUMMARY

  • Catalyst
  • Ovum view
  • Key messages

BUSINESS TRENDS AND TECHNOLOGY ENABLERS

  • Economic and business pressures will impact the cloud services market

BUSINESS VALUE AND TRANSFORMATION TAKE HIGHER PRIORITY

  • Accelerated adoption of cloud services expected

SECURITY AND SUPPORT EMERGE AS CRITICAL FACTORS

  • Customer concerns about security are higher than ever
  • Support procedures and proper SLAs grow in importance among respondents

CUSTOMERS LAGGING IN CLOUD GOVERNANCE NEED TO MAKE PROGRESS IN 2014

  • Only half of our survey respondents say they have a cloud services strategy in place
  • Governance will be essential for overall benefits and transformation

HYBRID CLOUD MANAGEMENT WILL BE IMPORTANT VENDOR DIFFERENTIATORS

  • Land grab for cloud services IP will continue
  • Vendors seek to improve their innovation profile

RECOMMENDATIONS

  • Recommendations for enterprises
  • Recommendations for vendors

APPENDIX

  • Further reading
  • Methodology
  • Author
  • Ovum Consulting
  • Disclaimer

Figures

  • Figure 1: Plans for cloud services investment
  • Figure 2: Drivers for cloud services investment
  • Figure 3: Factors when selecting a cloud services provider
  • Figure 4: Barriers to cloud services adoption
  • Figure 5: Cloud services strategy
  • Figure 6: Elements of an effective cloud services strategy
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