Ovum's research into the scale of the BYOD trend has unveiled some clear differences in employee behavior between mature markets and developing, high-growth markets. Differing attitudes between employees in these markets toward the usage of mobile devices during and outside working hours provide an interesting proxy for the divergence in cultural attitudes toward the separation of work and life.
- The average rates of BYOD in high growth emerging markets and mature markets are divergent, indicating differing attitudes toward the separation of work and life.
- BYOD activity is driven by employees' attitudes and desire to have access to corporate data and applications wherever they happen to be and at all times of day, and also by their desire to use a single device for both work and personal activity, rather than carrying two or more devices around.
- The rate at which BYOD activity is encouraged by IT departments also differs between growth markets and mature markets, largely corresponding with the rate of BYOD.
- Gauge how far BYOD behavior has taken hold in different geographic markets, and how it varies dramatically between high-growth markets and mature economies.
- Identify the consumer/employee attitudes that drive BYOD activity, and how the variation between geographic markets demonstrates cultural and behavioral differences.
- Understand how far IT departments within different geographies are collectively managing BYOD activity, and why it is important that they do so.
- How widespread is the BYOD trend, and how does it differ between markets?
- To what extent are IT departments within different geographies really getting to grips with BYOD activity among their employees?
- What opportunities does this behavior present to enterprise mobility management vendors?