Market Research Report
2014 Trends to Watch: Public Clouds
|Published by||Ovum (TMT Intelligence, Informa)||Product code||258235|
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|2014 Trends to Watch: Public Clouds|
|Published: March 3, 2014||Content info:||
2013 was a good year for public cloud providers, and 2014 will be even better across the variety of segments that make up the public cloud market. Overall, vendors are increasingly either expanding from a horizontal to a vertical focus, or, as illustrated by Athenahealth, they are concentrating on vertical market segments.
2014 will see increasing competition among public cloud vendors to attract IT as well as non-IT startups. According to 2012 UK government figures, some 16% of companies were less than two years old, and 28% were less than four years old. Most of these new companies are not only biased in favor of public (or virtual private) cloud-based services, but have instead been forced into them from the start because investors will not fund any IT of their own until these startups have established market traction.