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Market Research Report

FTTx: Best Practices

Published by Ovum (TMT Intelligence, Informa) Product code 355543
Published Content info 17 Pages
Delivery time: 1-2 business days
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FTTx: Best Practices
Published: August 19, 2015 Content info: 17 Pages
Description

Making money from fixed services on an FTTx network remains a difficult proposition for most service providers around the world. Yet FTTx has also helped with mitigating market share losses, and FTTH providers are innovating in customer acquisition, customer experience, bundling, deployment methods, and targeting niche markets to make the FTTx business profitable.

Highlights

  • Some incumbents, such as Etisalat and Malaysia Telekom, have leveraged lack of competition and government support to deploy and offer FTTx effectively
  • Telcos such as Orange still in early stages of FTTx deployment or penetration face stronger competition but also stronger demand than a few years ago
  • Challengers such as Google and Hyperoptic have leveraged lack of legacy networks and slow-moving culture to increase profitability
  • Summarizes some of the key lessons learned from nine published FTTx case studies
  • Highlights the differences between incumbents and challengers in deploying and offering FTTx services

Features Benefits

  • Summarizes some of the key lessons learned from nine published FTTx case studies
  • Highlights the differences between incumbents and challengers in deploying and offering FTTx services

Questions Answers

  • What were some of the key lessons learned from Ovum's recently published FTTx case studies?
  • What are the common themes among successful FTTx service providers?
Table of Contents
Product Code: TE0009-001406

Table of Contents

1. Summary

  • In brief
  • Ovum view
  • Recommendations

2. Overview

  • Incumbents leverage inherent advantages for FTTx deployments
  • Legacy networks mean a longer time to FTTx ROI for incumbents
  • Why deploy or offer FTTx services?
  • Competition and lack of competition - both are drivers of FTTx deployments

3. Impact of FTTx is a mixed bag

  • Legacy businesses and shifting market share mean little change in overall wireline revenue
  • FTTx helps position providers as leaders of technology and innovation
  • FTTH results in superior operations and possible opex savings

4. Network strategies: first-mover advantage can be substantial

  • Aggressive FTTx rollout results in competitive scale and coverage gains
  • Public-private partnerships and government support are helpful but sometimes conditional
  • Demand-driven approach gaining favor in the US after Google

5. Commercial strategies: competitive FTTx tariffs

  • Higher-speed tiers at the same or lower prices
  • Targeting the more profitable niche markets should be part of strategy
  • Superior service packaging and customer experience is increasingly important
  • Good community relations and partnerships are also important
  • Business FTTH in the mix helps to raise revenues

6. Appendix

  • Methodology
  • Further reading
  • Author

List of Figures

  • Figure 1: Fixed broadband subscription market share within home country (%)
  • Figure 2: FTTx subscriptions (in millions, 3Q/4Q14)
  • Figure 3: FTTx subscriptions as proportion of total fixed broadband subscriptions versus years of deployment
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