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Market Research Report

Connected Car Consumer Services: Data Monetization. Monetization scenarios, opportunities, and challenges

Published by Ovum (TMT Intelligence, Informa) Product code 585203
Published Content info 15 Pages
Delivery time: 1-2 business days
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Connected Car Consumer Services: Data Monetization. Monetization scenarios, opportunities, and challenges
Published: October 17, 2017 Content info: 15 Pages
Description

There is no doubt that connected cars will cause exponential growth in user data. What is less certain is how best to monetize this data. The good news is that there are multiple monetization scenarios to explore, for both direct and indirect revenues. But before the benefits of monetizing connected car data can be fully realized, certain issues need to be addressed, including the need for data privacy safeguards, greater collaboration between players, and standardization. Part of Ovum's Connected Car Consumer Services report series, this report identifies

Table of Contents
Product Code: TE0003-001069

Table of Contents

1. Summary

  • In brief
  • Ovum view
  • Recommendations

2. Market status

  • Connected cars are a data treasure trove
  • Connected car data needs advanced analytics - at scale
  • The rise of brokering platforms

3. Market dynamics: data monetization scenarios

  • Marketing engagement
  • Service development and cost reductions
  • Consumer vertical markets
  • Digital advertising

4. Market outlook

  • Not all players are created equal in the arms race for data
  • Collaborating and sharing data is critical - but difficult
  • Consumer willingness to share data is not a given
  • New complexity for digital advertising
  • Data privacy issues loom large

5. Appendix

  • Methodology
  • Further reading
  • Author

List of Figures

  • Figure 1: Connected car data monetization scenarios
  • Figure 2: Selected player data monetization scorecard
  • Figure 3: Consumers' willingness to share personal data
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