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Market Research Report

Global Mobile Communications and Mobile Broadband - Analyses and Statistics

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Global Mobile Communications and Mobile Broadband - Analyses and Statistics
Published: March 2, 2016 Content info: 159 Pages
Description

The global mobile industry is an increasingly important sector which today plays a huge part in the economic and social progress of most countries. Key trends in 2016 includes the increasing penetration of smart phones in emerging countries; infrastructure improvements and upgrades throughout the world; and looking towards the future - 5G technology. This report provides valuable information, analyses and statistics on the global mobile industry including mobile broadband. Also provided are unique mobile industry case studies on the key developed and emerging markets of the USA, France, Saudi Arabia, South Africa, China, India, Brazil and Australia.

Subjects include:

  • Global mobile communications market - key statistics and trends;
  • Global mobile broadband market - key statistics and trends;
  • Global mobile devices market - smartphones, tablets, phablets and wearables;
  • Global mobile messaging market - traditional and OTT services;
  • Global mobile infrastructure - LTE, LTE-A, VoLTE and 5G;
  • Unique case studies on selected mobile markets around the world including Australia, Brazil China, France, India, Saudi Arabia, South Africa and the USA.

Researchers:- Kylie Wansink, Paul Budde, Peter Evans, Henry Lancaster

Current publication date:- February 2016 (15th Edition)

Executive Summary

Smartphone growth shifts to the emerging markets while LTE network deployment continue

The global smartphone market has slowed from its boom years to a more modest but still significant growth. With mature markets becoming increasingly dependent on replacement purchases rather than on first-time buyers, the industry is shifting its attention to emerging countries in Asia, Latin America, and Africa, where much of the population either does not own a mobile phone or has yet to move from feature phone to smartphone.

Although Samsung and Apple remain the leading smartphone suppliers globally, their market share is being eroded by lower-priced phones, mainly from China. Moving beyond their vast domestic market, several Chinese brands are expanding internationally, especially to India and Southern Asia.

A major threat to the smartphone business arises from the limitations of the mobile broadband infrastructure. The mobile industry can develop incredible new applications and services - but if the infrastructure cannot handle the capacity, there will be little use for them. The developed markets in particular are eating up new spectrum with a voracious appetite.

The industry is of course attempting to address the infrastructure issue, with recent attention being given to 5G technology. However despite this widespread interest in 5G for the future; it is LTE which is making enormous inroads today.

In 2016 there are well over 1 billion LTE subscribers worldwide and LTE-A has become a key focus for the operators. In early 2016 there were already over 116 LTE-A networks deployed worldwide. In addition VoLTE deployments have also increased rapidly and by the end of 2015 there were 40 deployed around the world.

Key developments:

  • In 2016 there are expected to be just over 2 billion handset shipments worldwide.
  • 1 out of every 3 operators is investing in LTE-A technology in 2016.
  • Asia Pacific is the leading region in terms of LTE subscriptions with over 50% market share.
  • In common with other mature markets, there remain a high proportion of mobile subscribers on 3G plans in Australia. However, this sector is diminishing in line with the greater reach of LTE networks and a wider range of cheap LTE-enabled smartphones.
  • China, USA and India are the world's largest smart phone markets.
  • In South Africa, the network operators are increasingly forced to find innovative ways of distinguishing themselves from competitors in order to acquire and retain customers, and to streamline their operations.
  • Brazil is home to more than one third of all mobile users in Latin America and the Caribbean. The four major mobile companies - Vivo, Claro, TIM Brasil, and Oi - have secured spectrum in the 2.5GHz band for LTE services, and are rolling out networks at a considerable pace in an effort to gain subscribers and secure revenue from mobile data services.
Table of Contents

Table of Contents

1. Global mobile market - key statistics and trends

  • 1.1 Global mobile market summary
    • 1.1.1 Other trends
  • 1.2 Global mobile broadband
  • 1.3 Global mobile subscriptions
  • 1.4 Financial insights
    • 1.4.1 Global mobile capital expenditure (CAPEX)
    • 1.4.2 Software-defined networks to reduce CAPEX
    • 1.4.3 Global mobile revenue
    • 1.4.4 Can mobile operators afford a mobile-only strategy?
    • 1.4.5 Data mining - the next driver of mobile revenue
  • 1.5 Global mobile broadband statistics
    • 1.5.1 Mobile data traffic
  • 1.6 Leading global carriers
  • 1.7 Technology insights
    • 1.7.1 HSPA
    • 1.7.2 LTE
    • 1.7.3 WiMAX
    • 1.7.4 IMS
    • 1.7.5 5G
  • 1.8 The spectrum issue
    • 1.8.1 Spectrum issue - more to it than meets the eye
    • 1.8.2 White spaces overview and examples
  • 1.9 The changing state of the industry
    • 1.9.1 Mobile location based services (MLBS)
    • 1.9.2 HetNet architecture
    • 1.9.3 Small cell networks
    • 1.9.4 Monetising mobile towers
    • 1.9.5 Fixed Mobile Conversion
    • 1.9.6 Mobile consolidation is unavoidable
    • 1.9.7 FCC Open Internet Rules
    • 1.9.8
  • Comparing the spectrum policies of America and China
    • 1.9.9 The Google factor in the Obama broadband speech
    • 1.9.10 Moving from 4G to 5G

2. Global mobile devices market

  • 2.1 Smartphones, Handsets, Phablets and Tablets
    • 2.1.1 The future of the smartphone market
    • 2.1.2 Who will dominate the WiFi market?
    • 2.1.3 Global mobile handset statistics and forecasts
    • 2.1.4 Smart connected mobile devices
    • 2.1.5 Safety and security issues
  • 2.2 Wearables
    • 2.2.1 Wearable technology
    • 2.2.2 Wearable wireless devices
    • 2.2.3 Sensors

3. Messaging market

  • 3.1 Mobile messaging and OTT messaging Apps
    • 3.1.1 Mobile messaging insights
    • 3.1.2 The declining SMS market
    • 3.1.3 Mobile photo-messaging and self destruction
    • 3.1.4 Email/mobile email
    • 3.1.5 Unified Communications (UC)
    • 3.1.6 Unstructured Supplementary Service Data (USSD)
    • 3.1.7 Big Data and the messaging/UC segment

4. Mobile broadbnad infrastructure

  • 4.1 Global LTE, LTE-A, VoLTE and 5G Markets
    • 4.1.1 Global LTE overview
    • 4.1.2 Global LTE subscriptions and deployments
    • 4.1.3 Global VoLTE overview
    • 4.1.4 5G technologies and services
    • 4.1.5 Recent developments
    • 4.1.6 LTE-A - Key statistics
    • 4.1.7 5G platform for M2M and IoT - smart homes and smart cities
    • 4.1.8 Conclusion: Will telcos be able to harness the new business opportunities of 5G?

5. Selected mobile industry case studies

  • 5.1 USA
    • 5.1.1 Mobile market
    • 5.1.2 General statistics
    • 5.1.3 Mobile voice
    • 5.1.4 Mobile data
    • 5.1.5 Mobile infrastructure
  • 5.2 Latin America
    • 5.2.1 Brazil
  • 5.3 Europe
    • 5.3.1 France
  • 5.4 Africa
    • 5.4.1 South Africa
  • 5.5 Middle East
    • 5.5.1 Saudi Arabia
  • 5.6 Asia
    • 5.6.1 China
    • 5.6.2 India
  • 5.7 Australia
    • 5.7.1 Mobile market
    • 5.7.2 General statistics
  • Table 1 - Global - mobile broadband market share by technology - 2015
  • Table 2 -Regional - mobile broadband penetration and active subscriptions - 2014; 2015
  • Table 3 - Top ten OECD countries by mobile broadband subscriptions - 2012; 2014
  • Table 4 - Global - subscriptions, unique subscribers and annual change - 2009 - 2016
  • Table 5 - Regional - mobile subscribers - 2009 - 2015
  • Table 6 - Global - mobile CAPEX - 2011 - 2020
  • Table 7 - Global - telecoms CAPEX - 2008 - 2016
  • Table 8 - Global - mobile and mobile data revenue - 2012 - 2020
  • Table 9 - Global - mobile data traffic - 2000; 2011 - 2015; 2019
  • Table 10 - Regional - mobile data traffic growth forecast - 2014 - 2019
  • Table 11 - Global top 20 mobile operators by connections and revenue - Mid 2014
  • Table 12 - Global top 13 mobile parent carriers by consolidated mobile subscribers - 2014
  • Table 13 - Worldwide LTE subscribers - 2011 - 2020
  • Table 14 - Worldwide LTE growth - 2010 - 2015
  • Table 15 - Global smartphone operating system market share - 2010 - 2014; 2018
  • Table 16 - Worldwide LBS subscribers - 2008 - 2014
  • Table 17 - Worldwide MLBS revenue - 2007; 2009; 2011; 2013 - 2015; 2019
  • Table 18 - Historical - regional MLBS revenue - 2009
  • Table 19 - African tower industry - 2009 - 2015
  • Table 20 - Leading countries - used smart phone market - 2016
  • Table 21 - Global - mobile handset shipments - 2004 - 2016
  • Table 22 - Global - mobile handset revenue - 2010 - 2015
  • Table 23 - Share of mobile handset shipments by region - 2012 - 2015
  • Table 24 - Global - handset suppliers' market share - 2011 - Q3 2015
  • Table 25 - Global - smart connected device shipments by price band - 2013; 2014; 2018
  • Table 26 - Global - smartphone operating system market share - 2011 - Q2 2015
  • Table 27 - Global - smartphone shipments - 2010 - 2015
  • Table 28 - Global - smartphone share of handset market - 2009 - 2015
  • Table 29 - Global - top five smartphone vendors - shipments and growth - 2012 - 2015
  • Table 30 - Global - top five smartphone vendors - annual market share - 2012 - 2015
  • Table 31 - Global - tablet shipments - 2010 - 2015
  • Table 32 - Global - top five tablet vendors- market share - 2013 - 2015
  • Table 33 - Global - wearable devices by category - market share - 2013 - 2015
  • Table 34 - Global - wearable device shipments - 2014 - 2020
  • Table 35 - Global - SMS traffic and revenue - 2005 - 2018
  • Table 36 - Worldwide number of email users - 2009 - 2015
  • Table 37 - Global LTE subscribers and annual change - 2011 - 2020
  • Table 38 - Global LTE network growth - 2010 - 2015
  • Table 39 - Regional market share of global LTE subscriptions - 2012 - Q3 2015
  • Table 40 - LTE as percentage of all mobile connections - 2014; 2019
  • Table 41 - LTE equipped devices by category - 2014; 2019
  • Table 42 - USA - mobile market revenue, roaming revenue, ARPU - 2000 - 2015
  • Table 43 - USA - mobile subscribers and penetration - 2002 - 2016
  • Table 44 - USA - messaging traffic (SMS, MMS) - 2009 - 2014
  • Table 45 - USA - mobile data traffic - 2011 - 2015
  • Table 46 - Brazil - mobile subscribers and penetration rate - 2005- 2015
  • Table 47 - Brazil - mobile prepaid/postpaid ratio - 2003 - 2015
  • Table 48 - Evolution of mobile ARPU in Brazil - major operators - 2009 - 2015
  • Table 49 - Brazil - 3G mobile broadband subscribers and penetration - 2008 - 2015
  • Table 50 - Brazil - average mobile broadband speed - 2008 - 2014
  • Table 51 - Brazil - mobile broadband accesses by operator - 2013 - 2015
  • Table 52 - Brazil - mobile market share by technology - 2004 - 2015
  • Table 53 - Brazil - M2M terminals (standard) - 2008 - 2015
  • Table 54 - Brazil - handset and smartphones sales - 2011 - 2015
  • Table 55 - Brazil - domestic mobile handset production - 2003 - 2014
  • Table 56 - France - mobile services revenue - 1998 - 2016
  • Table 57 - France - average monthly bill, ARPU - 2006 - 2015
  • Table 58 - France - historic - Mobile subscribers (national, old format incl. M2M) and penetration rate - 1999 - 2004
  • Table 59 - France - mobile subscribers (national, old format incl. M2M) and penetration rate - 2005 - 2014
  • Table 60 - France - mobile subscribers (national) and penetration rate - 2013 - 2017
  • Table 61 - France - mobile operator market share - 2005 - 2014
  • Table 62 - France - prepaid and contract subscribers (old format national, incl. M2M) - 2005 - 2014
  • Table 63 - France - percentage of prepaid versus contract subscribers - 1999 - 2015
  • Table 64 - France - prepaid and contract subscribers (national, excl. M2M) - 2011 - 2017
  • Table 65 - France - data market revenue - 2002 - 2014
  • Table 66 - France - data as proportion of mobile service revenue - 2004 - 2015
  • Table 67 - France - mobile data traffic (TB) - 2008 - 2016
  • Table 68 - France - average mobile data traffic per subscriber - 2011 - 2015
  • Table 69 - France - average mobile data traffic per 3G/LTE subscriber - 2011 - 2015
  • Table 70 - France - SMS traffic volume (national) - 2004 - 2016
  • Table 71 - France - annual SMS volume (national) - 2003 - 2015
  • Table 72 - France - annual MMS volume - 2000 - 2015
  • Table 73 - France - active mobile broadband subscribers - 2007 - 2016
  • Table 74 - France - dedicated mobile broadband subscribers - 2007 - 2016
  • Table 75 - France - 2G base stations in service by operator - February 2016
  • Table 76 - France - 3G base stations in service by operator - February 2016
  • Table 77 - France - active 3G subscribers and proportion of total - 2007 - 2015
  • Table 78 - France - LTE base stations in service by operator - February 2016
  • Table 79 - France - active LTE subscribers and proportion of total - 2014 - 2015
  • Table 80 - Mobile subscribers and penetration rate in South Africa - 2005 - 2016
  • Table 81 - South Africa - Vodacom SMS traffic - 2012 - 2014
  • Table 82 - South Africa - active mobile broadband subscribers - 2010 - 2014
  • Table 83 - Vodacom South Africa broadband subscribers - 2006 - 2012
  • Table 84 - Vodacom South mobile data use - 2012 - 2014
  • Table 85 - Vodacom South Africa smartphone vs. dongle users - 2009 - 2014
  • Table 86 - Vodacom South Africa active data devices by type - 2012 - 2014
  • Table 87 - Saudi Arabia - mobile subscribers and penetration - 2007 - 2015
  • Table 88 - Saudi Arabia - mobile operators, subscribers and annual change - 2014
  • Table 89 - Saudi Arabia - major mobile operators' subscribers and market shares - 2005 - 2014
  • Table 90 - Saudi Arabia - prepaid subscribers - 2002 - 2014
  • Table 91 - Zain prepaid subscribers - 2008 - 2014
  • Table 92 - Saudi Arabia - mobile broadband subscriptions - technologies and penetration - 2010 - 2015
  • Table 93 - China - mobile subscribers and annual change - 1995 - 2016
  • Table 94 - China - online Instant messaging users and utilisation rate - 2009 - 2014
  • Table 95 - China Mobile 3G and LTE subscribers - 2009 - 2015
  • Table 96 - China Mobile - mobile data traffic - 2010 - 2015
  • Table 97 - China Telecom - Monthly Average data Traffic per handset - 2011 - 2015
  • Table 98 - China Telecom - Total Handset data traffic - 2012 - 2015
  • Table 99 - China Unicom - Total Handset data traffic - 2010 - 2015
  • Table 100 - China Unicom - Average data usage per subscriber - 2010 - 2014
  • Table 101 - China Unicom - Mobile broadband data card subscribers - 2010 - 2014
  • Table 102 - Little Smart (PHS) subscribers - 2002 - 2012
  • Table 103 - Overview of India's mobile market - 2012 - 2015
  • Table 104 - India - Mobile subscribers, annual change and penetration - 2006 - 2015
  • Table 105 - India - mobile subscribers (GSM and CDMA) - 2002 - 2015
  • Table 106 - India - GSM mobile subscribers and annual change - 1997 - 2015
  • Table 107 - India - mobile penetration in urban and rural areas - 2007; 2009 - 2015
  • Table 108 - India - mobile services revenue - 1996 - 2014
  • Table 109 - India - mobile ARPU by technology, prepaid/postpaid/blended - 2014
  • Table 110 - India - mobile ARPU by technology, prepaid/postpaid/blended - 2013
  • Table 111 - India - mobile ARPU (GSM and CDMA) - 2005 - 2015
  • Table 112 - Australia - mobile market subscribers, penetration rate and annual change - 2000 - 2016
  • Table 113 - Australia - historic - 3G mobile subscribers by carrier - 2003 - 2011
  • Table 114 - Australia - historic - Annual change of 3G mobile subscribers by carrier - 2007 - 2011
  • Table 115 - Australia - proportion of 3G mobile subscribers versus total subscribers by carrier - 2006 - 2015
  • Table 116 - Australia - historic - 2G mobile subscribers by carrier - 2006 - 2011
  • Table 117 - Australia - historic - Annual change of 2G mobile subscribers by carrier - 2006 - 2011
  • Table 118 - Australia - average LTE speed by MNO - 2012 - 2015
  • Chart 1 - Global - subscriptions, unique subscribers and annual change - 2009 - 2015
  • Chart 2 - Global - evolution of mobile CAPEX - 2010 - 2015
  • Chart 3 - Global top 13 mobile carriers by subscribers - 2014
  • Chart 4 - Worldwide LTE subscriber forecast to 2020
  • Chart 5 - Smartphone manufacturers' annual market share - 2015
  • Chart 6 - Global - wearable devices by category at a glance - 2013 - 2015
  • Chart 7 - Global - SMS traffic and revenue - 2005 - 2018
  • Chart 8 - Evolution of Brazil's mobile subscriber base - 2000 - 2015
  • Chart 9 - Evolution of mobile ARPU in Brazil - major operators - 2009 - 2015
  • Chart 10 - France - average monthly bill and ARPU - 2006 - 2015
  • Chart 11 - France - mobile subscribers (national) and penetration rate - 2005 - 2014
  • Chart 12 - France - mobile operator market share - 2005 - 2014
  • Chart 13 - France - prepaid and contract subscribers (national) - 2005 - 2014
  • Chart 14- France - data market revenue - 2003 - 2014
  • Chart 15 - France - Quarterly SMS traffic volume; SMS/user/month (national) - 2004 - 2016
  • Chart 16 - France - active 3G subscribers and annual change - 2007 - 2015
  • Chart 17 - Mobile subscribers and penetration rate in South Africa - 2005 - 2016
  • Chart 18 - Saudi Arabia - mobile operators' market share - 2005 - 2014
  • Chart 19 - China Mobile market subscribers, Population Penetration, Annual Change - 2006 - 2016
  • Chart 20 - China - mobile market share per operator - 2008 - 2015
  • Chart 21 - India - mobile subscribers and penetration - 2006 - 2015
  • Chart 22 - India - mobile subscribers (GSM and CDMA) - 2002-2015
  • Chart 23 - India - GSM mobile subscribers and annual change - 2005-2015
  • Chart 24 - India - mobile penetration urban and rural - 2007; 2009-2015
  • Chart 25 - India - mobile ARPU (GSM and CDMA) - 2005-2015
  • Chart 26 - Australia - overview of mobile market subscribers versus population - 2005 - 2016
  • Exhibit 1 - Defined: HSDPA, HSUPA, HSPA, HSPA+
  • Exhibit 2 - WiMAX Forum
  • Exhibit 3 - What is IMS?
  • Exhibit 4 - White Spaces
  • Exhibit 5 - Mobile infrastructure running out of steam
  • Exhibit 6 - Indoor Location Based Services
  • Exhibit 7 - Flyer handed out by the FCC
  • Exhibit 8 - The Power of 5G
  • Exhibit 9 - Nokia's challenges and triumphs
  • Exhibit 10 - Open Handset Alliance
  • Exhibit 11 - Wearable smart rings
  • Exhibit 12 - Monitoring swimmers
  • Exhibit 13 - A brief history - SMS
  • Exhibit 14 - Mobile Instant Messaging (MIM)
  • Exhibit 15 - Examples of popular Mobile Instant Messaging Apps
  • Exhibit 16 - Definition: Premium SMS
  • Exhibit 17 - Sybase 365
  • Exhibit 18 - Key benefits of USSD
  • Exhibit 19 - LTE definition
  • Exhibit 20 - VoLTE: data first, voice second
  • Exhibit 21 - VoLTE launches - April 2015
  • Exhibit 22 - The Power of 5G
  • Exhibit 23 - Australia - background information on the 3G race by the MNOs
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