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Market Research Report
Product code
1019336

Next-Generation Gaming: Consoles and Cloud

Published: | Parks Associates | 61 Slides | Delivery time: 1-2 business days

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Next-Generation Gaming: Consoles and Cloud
Published: July 20, 2021
Parks Associates
Content info: 61 Slides
Delivery time: 1-2 business days
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  • Description
  • Table of Contents
Description

SYNOPSIS:

Advances in technology and infrastructure have brought forth a new generation of game consoles and also an increase in the viability of cloud gaming services. These both represent the latest in gaming capabilities available to the consumer. This research examines consumer interest in the latest generation of consoles and in cloud gaming services and identifies key consumer groups that must be targeted to best capitalize on the opportunity that each of these two new sets of gaming capabilities present.

ANALYST INSIGHT:

"Though traditionally popular platforms for gaming, namely PCs, consoles, and more recently mobile devices, will continue to be heavily utilized by gaming consumers, cloud gaming is a complementary change agent that raises the level of gaming experience possible on mobile devices and non-traditional platforms." - Paul Erickson, Senior Analyst, Parks Associates.

Table of Contents

Table of Contents

Survey Methodology and Definitions

Key Terms and Definitions

Executive Summary

  • Industry Insight
  • Platforms Used for Gaming
  • Ownership of Gaming Devices (2016 - 2021)
  • Most Used Gaming Console by Console Gamers
  • Video Gaming Service Subscriptions and Trials
  • Interest in Cloud Gaming Service
  • Appeal of Cloud Gaming Service by Platforms
  • Preferred Cloud Gaming Business Model

Shifts in Gaming Frequency and Platform Use

  • Platforms Used for Gaming
  • Hours Per Week Spent on Gaming Among All Broadband Households
  • Weekly Hours Spent on Gaming, Among Those Playing Games on Each Platform
  • Gaming Platform Engagement by Age Groups
  • Gamer Spending Habits and Lifestyle Attitudes
  • Gamer Segments
  • Number of Gaming Platforms
  • Ownership of Gaming Devices (2016 - 2021)
  • Brand of "Most Used" Gaming Console
  • Brand of PC Most Used by PC Gamers
  • Brand of Smartphone Used Smartphone Gamers
  • Brand of Most Used Tablet by Tablet Gamers
  • Brand of SMP Most Used by SMP Gamers
  • Reasons for Playing Video Games by Gaming Platforms
  • Preferred Video Game Genres by Gaming Platforms

Console Gaming and VR Headset Market

  • Gaming Console Ownership by Models
  • Ownership of Gaming Console by Generation
  • Number of Different Console Brand Models Used in Home
  • Top 3 Brands of Gaming Console Purchased
  • Brands of VR Headset Purchased
  • Gaming Device Purchase Intentions
  • Intention to Purchase VR Headset Among VR-compatible Product Owners
  • Gaming Device Intenders by Demographics
  • Consumer Attitudes Toward Spending Habits and Lifestyle by Gaming Device Intenders
  • Desired Gaming Console by Intenders
  • Important Features of Next Gaming Console
  • Important Features of Next Gaming Console by Most Desired Console Models

Gaming Subscriptions & Cloud Gaming

  • Testing Game Services and Cloud Gaming
  • Gaming Service Subscriptions
  • Video Gaming Service Subscriptions and Trials
  • Gaming Platform Use, Among Console Gamers
  • Interest in Cloud Gaming Service
  • Appeal of Cloud Gaming Service by Platforms
  • Preferred Cloud Gaming Business Model
  • Interest in Cloud Gaming by Pricing Tier
  • Preferred Cloud Gaming Business Model by Pricing Tier
  • Appeal of Cloud Gaming Services by Number of Gaming Platforms
  • Likelihood of Subscribing to a $14.99 Cloud Gaming Service by Number of Gaming Platforms
  • Likelihood of Subscribing to a $14.99 Cloud Gaming Service by Most Used Console Platforms
  • Likelihood of Subscribing to a $14.99 Cloud Gaming Service by Gaming Platforms

Appendix

  • Defining Heads of Broadband Households
  • Gamer Demographics
  • Reading Parks Associates Charts