Market Research Report
All Apps Aren't Equal: Smart Home User Experiences
|All Apps Aren't Equal: Smart Home User Experiences|
Published: November 24, 2021
Content info: 72 Slides
Delivery time: 1-2 business days
This consumer research provides an in-depth examination of the user experience among smart home app users. It quantifies consumer preferences and pain points, the value of unified versus endpoint solutions, app usage patterns by use case and contexts and the relative importance of the app experience for purchasing and consumer satisfaction. The research also explores preferences for modes of interaction, such as voice versus touch, and relative value of multiple apps that can be used for varying smart home tasks.
"Consumers are buying more and more smart home devices, and they are open to adopting a single brand, so there could be substantial same-store sales or customer lifetime value if a unified app is adopted and compatible new devices are developed. Smart home players seeking to play that unifying role may be most successful in crafting messaging that speaks deeply to certain consumer segments rather than a message designed for the masses." - Chris White, Senior Analyst, Parks Associates.