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Market Research Report
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1020018

Fixed vs. Wireless: Consumers' Shifting Broadband Preferences

Published: | Parks Associates | 57 Slides | Delivery time: 1-2 business days

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Fixed vs. Wireless: Consumers' Shifting Broadband Preferences
Published: March 15, 2022
Parks Associates
Content info: 57 Slides
Delivery time: 1-2 business days
  • Description
  • Table of Contents

SYNOPSIS:

Over the past decade, a growing percentage of US households are connected to the internet but do not receive home internet service from a traditional home internet provider. The bulk of these consumers are "mobile-only," connected via a smartphone or tablet. With the launch of 5G home internet, and new low-orbit satellite networks, the market is poised for further shifts. This report examines consumer demand for broadband connectivity, including demand for new network types and the rationales for broadband cord-cutting.

ANALYST INSIGHT:

"A majority of consumers report that they are 'likely' to upgrade to Gigabit speeds once available, and with fiber network buildouts and edgeouts - as well as upgrades to existing hybrid fiber-coaxial networks - an ever-larger number of subscribers are falling into that category. At the same time, wireless providers are turning to fixed wireless solutions to offer services to residential subscribers and business customers in urban and suburban markets." - Kristen Hanich, Director of Research, Parks Associates.

Table of Contents

Executive Summary

  • Fiber, fixed wireless buildouts set the stage for a Gigabit world.
  • "The quality of my home internet service is more important than the price"
  • Average Download Speed of Home Internet
  • 2017 - 2021 Trends in Home Internet Download Speed
  • Adoption of Multiple Broadband Plans Among Consumer Groups
  • How Consumers Pay for Multiple Plans
  • Employer Paid Home Internet Service
  • Consumers Likely to Cancel Home Internet Service
  • Home Internet Cancellation Reasons
  • Home Internet Service Cancellation Triggers

Fixed vs. Wireless

  • Fixed Internet Households (US)
  • Mobile-Only Households (US)
  • Methods for Consumers Accessing the Internet at Home
  • US Home Internet Service Provider Residential Market Share (2016 - 2021)
  • Satisfaction with Home Internet Service
  • High Intention to Make Changes to Internet Services
  • Reasons for Cancelling the Home Internet Service
  • Reasons for Cancelling the Home Internet Service by Satisfaction Level
  • Download Speed of Home Broadband Service
  • Upload Speed of Home Internet Service
  • Number of Home Broadband Plans Used
  • Number of Home Broadband Plans Used By Age
  • Number of Home Broadband Plans Used By Income
  • Number of Home Broadband Plans Used By Family Size
  • Number of Home Broadband Plans Used By Children at Home
  • Number of Home Broadband Plans Used By Tech Adoption
  • Number of Home Broadband Plans Used By Remote Workers
  • Number of Mobile Broadband Plans Used
  • Number of Mobile Broadband Plans Used By Age
  • Number of Mobile Broadband Plans Used By Income
  • Number of Mobile Broadband Plans Used By Family Size
  • Number of Mobile Broadband Plans Used By Children at Home
  • Number of Mobile Broadband Plans Used By Tech Adoption
  • Number of Mobile Broadband Plans Used By Remote Workers
  • Payment Methods of Home Internet Service
  • Employer Paid Home Internet Service
  • Changes to Home Internet Service in Past 6 Months
  • Standalone Connectivity ARPU, YoY
  • Bundled Connectivity ARPU, YoY

Fixed Home Internet Households

  • Consumer Attitudes Toward Home Internet Services
  • Attitudes towards home internet service by age, income, tech segment, and work status
  • Broadband VAS Received
  • Home Internet Satisfaction by Broadband VAS Received
  • Impact of VAS on Net Promoter Scores
  • Number of Broadband Value-added Services by Broadband Speed
  • Home Internet Satisfaction by Broadband Download Speed
  • Home Internet Satisfaction by Broadband Upload Speed
  • Adoption of Router or Gateway
  • Home Internet Satisfaction by Adoption of Router
  • Home Internet Service Issues Experienced
  • Number of Home Internet Service Issues Experienced
  • Home Internet Satisfaction by Issues Experienced
  • Impact of Technical Issues on Net Promoter Score
  • Reponses to Home Internet Issues
  • Reponses to Home Internet Issues by Age & Tech Adoption
  • Reasons For Upgrading Internet Service
  • Reasons for Upgrading Among Age Groups
  • Reasons for Upgrading Among Households with and without Children at Home
  • Likelihood of Upgrading Broadband Service to 1+ Gbps
  • Likelihood of Upgrading Broadband Service to 1+ Gbps by Age
  • Likelihood of Upgrading Broadband Service to 1+ Gbps by Income
  • Likelihood of Upgrading Broadband Service to 1+ Gbps by Children at Home
  • Likelihood of Upgrading Broadband Service to 1+ Gbps by Tech Adoption
  • Likelihood of Upgrading Speed to 1 Gbps + by Current Broadband Speed

Broadband Cord-Cutters & Cord-Nevers

  • Broadband Cord-Cutters vs. Broadband Cord-Nevers
  • Last Time Subscribed to Home Internet Service
  • Demographic Attributes of Broadband Cord-Cutters and Cord-Nevers
  • Cord-Cutters and Cord-Nevers by Number and Types of CE Devices Owned and Streaming Live Pay-TV Subscription
  • Home Internet Service Cancellation Triggers
  • Churn Reasons by Age
  • Churn Reasons by Income
  • Churn Reasons by Gender
  • Churn Reasons by Tech Adoption
  • Reasons for Not Using Home Internet Service
  • Top Barriers by Age
  • Top Barriers by Income
  • Top Barriers by Gender
  • Top Barriers by Tech Adoption

Mobile Internet Usage Among the Mobile-Only

  • US Mobile Broadband Usage at Home
  • Mobile Broadband at Home
  • Broadband Access Methods Among Mobile-Only Broadband Households
  • Payment Options for Mobile Broadband Service
  • Types of Mobile Service Plan by Devices
  • Mobile Data Plan by Devices Used
  • Monthly Mobile Data Consumption
  • Average Monthly Mobile Data Used
  • Types of Smartphone Hotspot Plan Used