Market Research Report
Smart Home Products: Mapping the Buyer Journey
|Smart Home Products: Mapping the Buyer Journey|
Published: June 6, 2022
Content info: 95 Slides
Delivery time: 1-2 business days
This flagship consumer study provides the latest data on smart home trends influencing consumer purchase behavior and preferences that provide critical intelligence for smart home business strategies. Topics include smart product adoption and purchase intention across multiple product categories, segmentation profiles, purchase channels and installation preferences, voice and control platforms, buyer journey elements and user experience insights.
"To maintain growth as consumers grapple with inflation, rising energy costs, shortage of essential items, and looming recession, smart home players will need to meet consumers where they are. Consumers will continue to demand access to information, different price points to choose from, and options for delivery and installation." - Chris White, Senior Analyst, Parks Associates.