Market Research Report
OTT: Perception, Use, and Business Models
|OTT: Perception, Use, and Business Models|
Published: June 22, 2022
Content info: 79 Slides
Delivery time: 1-2 business days
OTT video services across business models continually adapt their offerings and experience to remain relevant in a fast-changing market. Consumer perception affects both potential uptake and engagement/retention. This consumer-focused report quantifies consumer usage and perception of OTT video services across various business models, their libraries, and features.
"In 2022, the streaming market is maturing, though by no means settled. Expect more acquisitions and bundles of smaller services to reach a larger audience and continued experimentation with hybrid business models to capture market share and expand their user and revenue bases." - Eric Sorensen, Sr. Contributing Analyst, Parks Associates.