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PUBLISHER: Parks Associates | PRODUCT CODE: 1223513
PUBLISHER: Parks Associates | PRODUCT CODE: 1223513
Smart Home Barriers: Attracting Non-users
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PAGES: 55 Slides
DELIVERY TIME: 1-2 business days
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The smart home industry has been at a perceived inflection point for some time. However, most smart product categories still have niche-level adoption and industry players continue to evaluate the best strategies to cross the chasm from early adopter to mainstream buyer. This research evaluates barriers to smart home adoption, such as high prices and privacy and security concerns, among consumers not currently engaged in the smart home market. It investigates the top drivers and barriers for smart home device adoption.
Table of Contents
Methodology & Key Terms
Executive Summary
Smart Home Market: Proving Value
Purchase Inhibitors
Purchase Incentives
Is Cost the Biggest Inhibitor? Affordability vs. Value
Appendix
- Demographic distribution and sizing of key respondent segments
- Defining broadband households
- Guide to reading Parks Associates charts
- Additional research from Parks Associates
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