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PUBLISHER: Parks Associates | PRODUCT CODE: 1223515

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PUBLISHER: Parks Associates | PRODUCT CODE: 1223515

Home Security User Experience: Pro vs. DIY

PUBLISHED:
PAGES: 65 Slides
DELIVERY TIME: 1-2 business days
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PowerPoint File (Corporate License - One Location)
USD 12000

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SYNOPSIS:

Since 2018, the residential security market has undergone a realignment, shifting to strong adoption of DIY security systems. Self-install and self-monitoring system options expand the market audience and result in new segments of security households. This study quantifies security system owners' purchase journey and assesses the ownership experience between pro and DIY system owners. It investigates purchase trends and triggers and identifies key differences between security system user segments.

ANALYST INSIGHT:

"Traditional players must adapt to consumers' preference for e-commerce, divorcing the sales approach from the installation approach. Consumers want choice." -Ryan Hulla, Research Analyst, Parks Associates.

Table of Contents

Executive Summary

  • Home Security System Ownership
  • Reasons for Cancelling Professional Monitoring Services by DIY vs. Pro Installation
  • Installation Method for Home Security Systems Acquired within the Past 12 Months
  • Preferred Installation Methodology for Future Security System
  • Paid Security Service Used by DIY vs. Pro Installation
  • High Interest to Add Services by DIY vs. Pro Installation
  • Purchase Channel by DIY vs. Pro Installation
  • System Installation Method by Generation
  • Self Installed Security System Providers
  • Difficulty in DIY Installing a Security System

Security Solution Uptake: DIY and Pro

  • Home Security System Ownership
  • Security Solution Adoption
  • Security Service Adoption
  • Home Security System & Service Adoption
  • Home Security System Installation
  • Installation Method for All Home Security Systems
  • Installation Method for Home Security Systems Acquired within the Past 12 Months
  • Alternative Security Solutions Considered, Among Recent System Buyers
  • Purchase Method
  • Purchase Channel
  • Average Upfront Fees for Home Security Systems
  • Average Upfront Fees by Install Method (July 2022)

Device Adoption & Attachment

  • Devices Acquired as Part of Security System
  • Devices Acquired as Part of System, by Installation Method
  • Devices Acquired as Part of Owners' Security System by Monitoring Segments
  • Additional Devices Adopted After Security System Installation by Installation Method & Monitoring Segments
  • Devices Added After Security System Installation by Installation Method
  • Devices Added After Security System Installation by Monitoring Segments
  • Additional Devices Installation Methodology by DIY vs. Pro Installation

Demand for Services & System Features

  • Paid Security Service
  • Paid Security Service Used by DIY vs. Pro Installation
  • High Interest in Adding Services by DIY vs. Pro Installation
  • Top Desired Features For Security System
  • Top Features Wanted in A Security System by DIY vs. Pro Installation Buyers

DIY vs. Pro Install Stickiness

  • Security Monitoring Service Subscription Length by DIY vs. Pro Installation
  • Changes Made to Security System by DIY vs. Pro Installation
  • High Intention to Make Changes to Professional Monitoring Service by DIY vs. Pro Installation
  • Reasons for Cancelling Professional Monitoring Services by DIY vs. Pro Installation

DIY vs. Pro Install Acquisition Triggers

  • Triggers of Security System Acquisition by DIY vs. Pro Installation
  • Accident or House Damage Experienced by DIY vs. Pro Installation
  • Important Properties to be Protected by DIY vs. Pro Installation
  • Top Important Scenarios to Detect/Prevent by Installation Method

Deep Dive: Self-Installed Systems

  • Reasons for DIY Installed Security System
  • Difficulty in DIY Installing a Security System
  • Average Hours Taken to Self-Install a Security System
  • Average Hours Taken to Self-Install a Security System by Generation
  • Preferred Installation Methodology for Future Security System
  • Preferred Installation Methodology for Future Security System by Generation
  • Preferred Monitoring Party for Security System

Demographics of DIY and Pro-installation customers

  • Security System Installation Method by Generation
  • Security System Installation Method by Gender
  • Security System Installation Method by Household Income
  • Security System Installation Method by Size of the House
  • Security System Installation Method by Family Size
  • Security System Installation Method by Children at Home
  • Security System Installation Method by Race/Ethnicity
  • Security System Installation Method by Recent Movers & Home Buyers
  • Security System Installation Method by Residential Area
  • Adoption Segment by DIY vs. Pro Installation
  • Attitudes Towards Security System by Installation Method
Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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