Video Doorbells and Smart Cameras: Purchasing, Use, and Business Models

Description

SYNOPSIS:

Video devices are among the strongest performing devices in the smart home ecosystem. In this Quantified Consumer study, Parks Associates quantifies household familiarity and adoption of video doorbells and smart cameras, as well as future purchase intentions. It explores the buyer journey for camera devices and important elements of the user experience. This study also tests top preferred features for new video devices, and preferences for AI-based smart camera services.

ANALYST INSIGHT:

"Bundling these security devices with other useful devices will increase the attractiveness of all devices. Smart doorbells and thermostats are two worthy bundling partners." - Jennifer Kent, VP, Research, Parks Associates.

Executive Summary

Smart Camera Ownership
Smart Video Doorbell Adoption
Video Product Familiarity and Perceived Value
Smart Camera Owners or Intenders by Demographics
Smart Video Doorbell Acquisition Method
Smart Camera Acquisition Method
Triggers for Purchasing a Smart Video Doorbell
Triggers for Purchasing a Smart Camera
Video Doorbell Brand Purchased
Smart Camera Brand Purchased

Market Awareness, Perception and Adoption

Smart Home Devices Surveyed (Q4 2022)
Smart Home Device Ownership
Smart Video Doorbell Adoption
Top 5 Smart Home Device Adoption
Smart Camera Ownership
Smart Camera or Smart Video Doorbell Ownership
Average # of Networked Cameras and Smart Video Doorbells Owned
Would Owners of Smart Video Doorbells and Cameras Purchase The Products Again?
Net Promoter Scores: Smart Camera & Smart Video Doorbell
Theory of Relevancy
Smart Video Doorbell: Familiarity, Perceived Value, and Affordability
Smart Camera: Familiarity, Perceived Value, and Affordability
Smart Camera
Smart Video Doorbell
Purchase Intention: Smart Video Doorbell & Smart Camera
Smart Video Doorbell Owners or Intenders by Demographics
Smart Video Doorbell Owners or Intenders by Housing Factors
Smart Camera Owners or Intenders by Demographics
Smart Camera Owners or Intenders by Housing Factors

Purchases, Brands, and Pricing

Smart Video Doorbell: Device Purchases
Video Doorbell Brand Purchased
Video Doorbell Brand Considered
Smart Camera Purchases
Smart Camera Brand Purchased
Smart Camera Brand Considered
Average Selling Price: Smart Video Doorbell & Smart Camera

Buyer's Journey: Triggers, Channels, and Install

Smart Video Doorbell Acquisition Method
Smart Camera Acquisition Method
Smart Video Doorbell & Smart Camera: Channel Purchase Location (2015 - 2022)
Smart Video Doorbell: Type of Purchase
Smart Camera: Type of Purchase
Smart Video Doorbell & Smart Camera: Reason for Replacement or Upgrade
Smart Video Doorbell & Smart Camera: Individual Purchases vs. Bundle
Smart Video Doorbell & Smart Camera: Bundle Purchase In Addition to Original Plan
Reason for Owning Only One Smart Camera
Triggers for Purchasing a Smart Video Doorbell
Triggers for Purchasing a Smart Camera
Factors Influencing Smart Video Doorbell Brand and Models
Factors Influencing Smart Camera Brand and Models
Smart Video Doorbell & Smart Camera: Installation Method

User Experience: Controls and Use Cases

Primary Control Method of Smart Video Doorbell
Primary Control Method of Smart Camera
Smart Camera: Area of Installation
Smart Camera: Area/Person Monitored
Area/Person Monitored by Smart Camera Installation Location
Smart Video Doorbell: Area/Person Monitored

Business Models: Video Storage & Home Security

Smart Video Doorbell: Video Storage
Smart Camera: Video Storage
Smart Video Doorbell: Access Time to Free Video Storage
Smart Camera: Access Time to Free Video Storage
Smart Video Doorbell: Monthly Fee for Video Storage
Smart Camera: Monthly Fee for Video Storage
Security Solution Adoption
Paid Security Device Adoption
Paid Services for Video Doorbells
Paid Services for Network Cameras
Devices Acquired as Part of System, by Installation Method
Devices Added After Security System Installation by Installation Method
Interest in Security System Add-on Service
Top Desired Features For Security System

Demand for New Features

Smart Video Doorbell & Smart Camera: Apple HomeKit Secure Video Usage
Preferred Features for Future Smart Video Doorbell Purchase
Preferred Features for Future Smart Camera Purchase
Smart Video Doorbell: Preferred Type of Recording
Smart Camera: Preferred Type of Recording
Smart Video Doorbell: Importance of AI Capabilities
Smart Camera: Importance of AI Capabilities
Preferred Pricing Model for Smart Video Doorbell AI Capabilities
Preferred Pricing Model for Smart Camera AI Capabilities