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Market Research Report

3D TVs: Adoption, Use and Purchase Intentions

Published by Parks Associates Product code 249406
Published Content info 61 Slides
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3D TVs: Adoption, Use and Purchase Intentions
Published: May 3, 2012 Content info: 61 Slides

This publication has been discontinued on July 2, 2018.

Description

3D TVs: Adoption, Use and Purchase Intentions surveyed U.S. 3D TV owners on their use of and satisfaction with 3D TV. It provides an overview of the 3D TV market, including trending data on demand, adoption, and purchase intentions.

“3D TV is a classic chicken-and-egg scenario. The consumers that have a 3D TV, use it, like it, and want more content for it. Unfortunately, demand is not growing among 95% of broadband households that don't have a 3D TV.” - John Barrett, Director, Consumer Analytics, Parks Associates

Consumer Satisfaction with the 3D Capabilities

© 2012 Park Associates

This research is part of Parks Associates' Connected CE: Adoption & Platforms service, which analyzes market trends for connected CE devices including smart TVs, connected Blu-ray players, streaming media players/digital media receivers, game consoles, connected DVRs, and computers.

Table of Contents

Table of Contents

3D TVs: Adoption, Use and Purchase Intentions

  • About the Research
  • Previous Research
  • Key Conclusions
  • Recommendations

Trending Data

  • Base Product Ownership (2009 - 2011)
  • Desktop vs. Laptop Adoption (2007 - 2012)
  • Percentage of Broadband Households Buying Computers & Mobile Devices (2007-2011)
  • Featured TV Ownership
  • Percentage of Broadband Households with a Data Network (2010 - 2016)
  • Home Network Technology (2009 - 2012)
  • U.S. Households with Internet- Connected CE (2010 - 2012)
  • Percentage of Broadband Households Connecting CE Devices to the Internet (2010 - 2012)
  • Internet - Connected CE Adoption by Household Income & Children (Q1/12)
  • Connected CE Device Weekly Usage (Q1/12)

Adoption and Use

  • 3D TV Adoption (2010 - 2011)
  • Growth in 3D TV Adoption by Demographics (2011 - 2012)
  • Growth in 3D TV Adoption by Demographics (2011 - 2012)
  • Use of 3D TV Activities
  • Type of 3D Content Watched
  • Satisfaction with 3D Capabilities
  • Desire for More 3D TV Content
  • Desire for More 3D TV Content by Age
  • 50 Words Used to Describe 3D TV - Word Cloud
  • Excerpt of Positive Comments
  • Excerpt of Neutral Comments
  • Excerpt of Negative Comments

Purchase Intentions

  • Importance of 3D Capabilities for Next TV Purchase
  • Featured TV Purchase Intention
  • 3D TV and Smart TV Purchase Intentions by Age
  • 3D/Smart TV Purchase Intention by Ownership of Smart/3D TVs
  • 3D/Smart TV Purchase Intention by Pay-TV Service and HH Income

Appendix: Audio Equipment

  • Decision Factors When Buying Headphones: High-End vs. Low-End Buyers
  • Entertainment Components Connected to the Stereo/Audio Systems with External Speakers
  • Low End and High End Audio Equipment Buyers
  • Purchased Internet-Connected Stereo: High-End vs. Low-End Buyers
  • Purchase Step by Product - Compared Products and Brands
  • Purchase Step by Product - Look-up Online Reviews
  • The Most Important Information Source by Product - Expert Reviews
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