Cover Image
Market Research Report

Leveraging Partnerships to Deliver Home Energy Management

Published by Parks Associates Product code 268549
Published Content info 58 Pages
Delivery time: 1-2 business days
Back to Top
Leveraging Partnerships to Deliver Home Energy Management
Published: March 24, 2014 Content info: 58 Pages

As energy management becomes more important to utilities and consumers, the trend is driving interesting partnerships among security companies, device makers, utilities, and retailers. This report examines the emerging partnerships, the primary motivators, and the business models driving them. It also predicts the direction of future partnerships and analyzes the dominant factors dictating partnership types.

Willingnessto Buy Home Monitoring Products: Energy vs. Non-Energy
(U.S. Broadband Households)

©Parks Associates

“Convergence in the smart home has opened up numerous partnership opportunities,” said Tom Kerber, Parks Associates. “While many of these partnerships will take the form of traditional partnership agreements, many will move to more loosely coupled relationships, where they will use APIs in the cloud to extend the reach of products and services and connect with partners as required to deliver value to customers.”

Table of Contents

Table of Contents

1.0. Introduction

  • 1.1. Key Questions & Issues Addressed
  • 1.2. Scope

2.0. Anatomy of Partnerships

3.0. Barriers to Partnerships

  • 3.1. Conflicting Business Motivations of Systems and Products
  • 3.2. Conflicts between Utilities and Smart Home Vendors

4.0. Opportunities for Utilities

  • 4.1. Pay for Performance Programs
  • 4.2. Energy Markets
  • 4.3. Pricing Based Demand Response
  • 4.4. Energy Efficiency Programs
  • 4.5. Leveraging Smart Devices
  • 4.6. Residential Load Forecasting
  • 4.7. Energy Modeling
  • 4.8. Disaggregation
  • 4.9. Energy Cost Information
  • 4.10. Value-added Services

5.0. Opportunities for Smart Home Vendors

  • 5.1. Price Expansion
  • 5.2. Product Sales and Commissions
  • 5.3. App Sales, Upgrades
  • 5.4. Advertising
  • 5.5. Lead Generation
  • 5.6. Home Warranty and Performance Monitoring Services
  • 5.7. Transaction Fees
  • 5.8. Energy Markets

6.0. Opportunities for Builders

  • 6.1. Bundling Energy Related Products and Services
  • 6.2. Valuation and Underwriting Energy Efficiency

7.0. Opportunities Electric Vehicle Vendors

8.0. Conclusion

9.0. Notes on Methodology

  • 9.1. Data Sources



  • Conflicting Business Motivations within the Smart Home
  • Familiarity with Energy Programs
  • Profiles of Energy Providers Using Smart Products for Demand Response
  • Profiles of Energy Dispatch Service Providers
  • Anticipated Impact of Variable Rate Plans on Electric Bill
  • Incentives That Increase Willingness to Adopt a Variable Rate Plan
  • Energy Modeling Company Profiles
  • Energy Savings from Different Energy Consumption Feedback Methods
  • Profiles of Disaggregation Company
  • Willingness to Purchase Exclusively Energy Related Home Monitoring Products
  • Energy Cost Information Company Profiles
  • In-App Product Sales in Whirlpool App
  • Options for Waiving Monthly Service Fees
  • Likelihood of Using In-App Purchase Capability
  • App Revenue Generators
  • OpenAPIs Expand Partnerships
  • Profiles of Energy Aggregators
  • Profile of Home Builders
  • Likelihood to Purchase Alternative Vehicles
Back to Top