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Market Research Report

Consumer Segmentation: Smart Home Packages

Published by Parks Associates Product code 322750
Published Content info 50 Slides
Delivery time: 1-2 business days
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Consumer Segmentation: Smart Home Packages
Published: December 30, 2014 Content info: 50 Slides

Consumer Segmentation: Smart Home Packages presents a segmentation analysis of the market for smart home devices services. It identifies which consumer segments are most likely to adopt products and services and how motivations differ between each segment. The research gauges consumer willingness to adopt smart home systems by presenting three hypothetical smart home packages.


Table of Contents

Table of Contents

About the Research

Previous Research

  • Growth in Self-Installed Energy and Smart Home Systems (Q4/14)
  • 360 View: Residential Security and Smart Home (Q3/14)
  • The Internet of Things: Business Models & Opportunities (Q3/14)
  • Evolution of Smart Home and the Internet of Things (Q2/14)
  • Winning Business Models from a Consumer Perspective (Q1/14)
  • Smart Home Packages (Q4/13)

Key Findings

Industry Insight


Segmentation Overview

  • Segmentation Overview
  • Segmentation Methodology
  • Segment Demographic Profile
  • Estimated Income ($1,000s) by Segment (Q2/14)
  • Home Security System Ownership and Professional Monitoring Service Subscription by Segment (Q2/14)
  • Smart Home Device Intenders and Owners by Segment (Q3/14)
  • Smart Home Device Purchase Intention by Segment (Q3/14)
  • Four Groups of Attitudes
  • Attitudinal Motivations by Segment (Q2/14)

Demand for Smart Home Packages by Segment

  • Three Hypothetical Smart Home Packages
  • Likelihood of Buying a Smart Home System & Subscribing to a
  • Professional Monitoring Service (Q4/13)
  • Likelihood of Purchasing Smart Home Package (Q4/13)
  • Reason for Not Purchasing Smart Home Packages (Q4/13)

Marketing Personas

  • Segment Personas- Smart Device Intenders
  • Segment Personas: Young Adrift
  • Segment Personas: Young Go Getters
  • Segment Persona: Picket Fencers
  • Segment Persona: Life Interrupted & Empty Nesters

Additional Research from Parks Associates

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