Cover Image
Market Research Report

360 View: Residential Security

Published by Parks Associates Product code 336975
Published Content info 140 Slides
Delivery time: 1-2 business days
Price
Back to Top
360 View: Residential Security
Published: March 9, 2018 Content info: 140 Slides
Description

SYNOPSIS

Alternatives to professionally installed, professionally monitored security systems are flooding the market, targeting the 75% of households that do not own a security system. While these solutions are still relatively new, they may impact the traditional security services market. This research quantifies major trends in the market including analysis of competition, self-installation, the adoption of interactive services and home controls, and the impact of standalone smart products.

ANALYST INSIGHT

“The security industry is the leading channel for smart home services, but competition from network operators and smart product vendors is heating up.” - Dina Abdelrazik, Research Analyst, Parks Associates.

Table of Contents

Table of Contents(PRELIMINARY)

Executive Summary

  • Industry Insight
  • Key Findings and Market Impact

Home Security Systems

  • Home Security System Ownership (2014 - 2017)
  • Interactive Home Security Systems (2014 - 2017)

Professionally Monitored Security Services

  • Use of Professional Monitored Security Service (2014 - 2017)
  • Professional Monitoring with Interactive Services (2014 - 2017)
  • Professional Monitoring with Interactive Services & Home Controls
  • New Professional Monitoring Customers with Interactive Services & Home Control (2015 - 2017)
  • Average Monthly Fee for Professional Monitoring Service (2014 - 2017)
  • Average Monthly Fee for Professional Monitoring Service Among New Customers (2014 - 2017)
  • Upfront Fees for New Home Security Systems (2014 - 2017)
  • Average Upfront Fee for Professional Monitoring Security System by Provider Type (2014 - 2017)
  • Smart Home Device Ownership (2014 - 2017)
  • Smart Home Devices: Integration with Security System (Q4/17)
  • Smart Home Devices: Integration with Security System Among New Security System Customers (Q4/17)
  • Add On Devices After Initial Installation of Security System (Q4/17)
  • Add On Devices After Initial Installation of Security System by Installation Method (Q4/17)
  • Products Added On to a Security System (Q4/17)

Professional Monitoring Service Provider Channel Analysis

  • Professional Monitoring Service Provider (2014 - 2017)
  • Professional Monitoring Service Provider Type (2014 - 2017)
  • Market Share of New Professional Monitoring Accounts (2014 - 2017)
  • Professional Monitoring with Interactive Services by Provider Type (Q4/17)
  • New Professional Monitoring Customers with Interactive Services by Provider Type (2014 - 2017)
  • New Professional Monitoring Customers with Home Control by Provider Type (2014 - 2017)
  • New Professional Monitoring Customers with Interactive Services & Home Control by Provider Type (Q4/17)
  • Average Monthly Fee for Professional Monitoring Service by Provider Type (2014 - 2017)
  • Home Security System Purchase Driver (Q4/16)
  • Home Security System Purchase Trigger (Q4/16)
  • Length of Continuous Subscription to Professional Monitoring Service (2014 - 2017)
  • Changes to Professional Monitoring Service (Q4/17)
  • Cancellation of a Professional Monitoring Service in Last 12 Months by Initial Installation of System (Q4/17)
  • Reason to Cancel Professional Monitoring Service (Q4/16)
  • Canceling Services from Other Companies to Receive Bundle with Professional Monitoring Service (2014 - 2015)
  • Switching Professional Monitoring Service Providers in Last 12 Months by Current Subscription Service Package Including Professional Monitoring (Q4/17)
  • Likelihood of Switching Monitoring Companies for Specified Incentives (Q4/17)
  • Likelihood of Cancelling Monitoring Service if Purchase Products that Send Notifications to a Mobile Device About Specified Events (Q4/17)
  • Net Promoter Score for Professional Monitoring Service Providers (2014 - 2017)
  • Most Valuable Professional Monitoring Service Incentives (Q2/17)

Security System Intentions

  • Likelihood of Making Security-Related Purchases (Q4/17)
  • Interest in Security System Capabilities (Q4/17)
  • Interest in Security Camera Capabilities (Q4/17)
  • Desired Types of Security Systems (Q4/17)
  • Likelihood of Acquiring a Security System with Specified Features (Q4/17)
  • Interest in Home Control Capabilities (Q4/17)
  • Desired Devices Included As Part of Security System (Q4/17)
  • Plans To Add Smart Products to a Security System (Q4/17)
  • Intention to Purchase Security System Types (Q4/17)
  • Important Attributes in Selecting a Professional Monitoring Service Provider (2017)
  • Likelihood of Subscribing to a Professional Monitoring Service with Specified Features (Q4/17)
  • Preferred Professional Monitoring Service Provider Type (2017)
  • Security System Purchases: Preferred Packages & Payment Terms (Q4/17)
  • Likelihood of Subscribing to a Professional Monitoring Service at Specified Price (Q4/17)

DIY

  • Average Monthly Cost of Self-Monitored Security Service (2014 - 2017)
  • Self-Monitoring Monthly Fee (Q4/17)
  • Self-Installations & Professional Installations of Professional Monitoring System (2014 - 2017)
  • New Professional Monitoring Services Customers: Self Installation vs. Professional Installation (2014 - 2017)
  • Security System: Installation Method by Age of System (Q4/17)
  • Reasons for Self-Installing a Security System (Q4/17)
  • Ease of Installing a Home Security System (Q4/17)
  • Length of Time to Complete a Home Security System Installation (Q4/17)
  • Sources of Self-installation Information (Q4/17)
  • Importance of Factors in Purchasing a Security System (Q4/17)
  • Self-Installed Home Security System: Purchase Channel (Q4/17)

Demographics

  • Demographic Profile of Self-Monitored Households (Q4/17)
  • Demographic Profile of Self-Monitored vs. Professionally Monitored Households (Q4/17)
  • Demographic Profile of Households with Self-Installed vs. Professionally Installed Security System (Q4/17)

Outdoor Light Fixture with Camera

  • Adoption of an Outdoor Light Fixture with Camera (Q4/17)
  • Outdoor Light Fixture with Camera: Purchases in the Last Year (Q4/17)
  • Outdoor Light Fixture with Camera: Purchase Channel (Q4/17)
  • Outdoor Light Fixture with Camera: Installation Method (Q4/17)
  • Net Promoter Score: Smart Home Devices (Q4/17)
  • Outdoor Light Fixture with Camera: Reasons for Purchasing (Q4/17)
  • Outdoor Light Fixture with Camera: Control Method (Q4/17)
  • Outdoor Light Fixture with Camera: Voice Control Performance (Q4/17)
  • Outdoor Light Fixture with Camera: Actions Performed (Q4/17)
  • Outdoor Light Fixture with Camera: Control Platforms (Q4/17)
  • Smart Home Device Purchase Intention (Q4/17)
  • Outdoor Light Fixture with Camera Purchase Intention: Standalone or System Integrated by Security System Ownership (Q4/17)
  • Outdoor Light Fixture with Camera: Importance of Purchase Considerations (Q4/17)
  • Outdoor Light Fixture with Camera: Preferred Method of Controlling a Device via Voice (Q4/17)

Video Doorbell

  • Adoption of a Smart Video Doorbell (Q4/17)
  • Smart Video Doorbell: Purchases in the Last Year (Q4/17)
  • Smart Video Doorbell: Purchase Channel (Q4/17)
  • Smart Video Doorbell: Installation Method (Q4/17)
  • Net Promoter Score: Smart Home Devices (Q4/17)
  • Smart Video Doorbell: Reasons for Purchasing (Q4/17)
  • Smart Video Doorbell: Control Method (Q4/17)
  • Smart Video Doorbell: Voice Control Performance (Q4/17)
  • Smart Video Doorbell: Actions Performed (Q4/17)
  • Smart Video Doorbell: Control Platforms (Q4/17)
  • Smart Home Device Purchase Intention (Q4/17)
  • Smart Video Doorbell Purchase Intention: Standalone or System Integrated by Security System Ownership (Q4/17)
  • Smart Video Doorbell: Importance of Purchase Considerations (Q4/17)
  • Smart Video Doorbell: Preferred Method of Controlling a Device via Voice (Q4/17)

Smart Door Lock

  • Adoption of Smart Door Lock (Q4/17)
  • Smart Door Lock: Purchases in the Last Year (Q4/17)
  • Smart Door Lock: Purchase Channel (Q4/17)
  • Smart Door Lock: Installation Method (Q4/17)
  • Net Promoter Score: Smart Home Devices (Q4/17)
  • Smart Door Lock: Reasons for Buying (Q4/17)
  • Smart Door Lock: Control Method (Q4/17)
  • Smart Door Lock: Voice Control Performance (Q4/17)
  • Smart Door Lock: Actions Performed (Q4/17)
  • Smart Door Lock: Control Platforms (Q4/17)
  • Smart Home Device Purchase Intention (Q4/17)
  • Smart Door Lock Purchase Intention: Standalone or System Integrated by Security System Ownership (Q4/17)
  • Smart Door Lock: Importance of Purchase Considerations (Q4/17)
  • Smart Door Lock: Preferred Method of Controlling a Device via Voice (Q4/17)

Networked Camera

  • Adoption of a Networked Camera (Q4/17)
  • Number of Networked Cameras Owned (Q4/17)
  • Networked Cameras: Purchases in the Last Year (Q4/17)
  • Networked Camera: Purchase Channel (Q4/17)
  • Networked Camera: Installation Method (Q4/17)
  • Networked Camera: Reasons for Purchasing (Q4/17)
  • Net Promoter Score: Smart Home Devices (Q4/17)
  • Networked Camera: Control Method (Q4/17)
  • Networked Camera: Voice Control Performance (Q4/17)
  • Networked Camera: Actions Performed (Q4/17)
  • Networked Camera: Control Platform (Q4/17)
  • Smart Home Device Purchase Intention (Q4/17)
  • Networked Camera Purchase Intention: Standalone or System Integrated by Security System Ownership (Q4/17)
  • Networked Camera: Importance of Purchase Considerations (Q4/17)
  • Networked Camera: Preferred Method of Controlling a Device via Voice (Q4/17)
  • Networked Cameras: People or Things Monitored (Q4/17)
  • Networked Cameras: Appeal of Sound Recognition and Alerts (Q4/17)
  • Networked Cameras: Appeal of Image Recognition and Notification (Q4/17)
  • Networked Cameras: Importance of Camera Capabilities (Q4/17)

PERS

  • Use of Personal Emergency Systems or Products (Q4/17)
  • Use of Specified Personal Emergency Systems or Products (Q4/17)
  • Devices Comprising a Personal Emergency Response System (Q4/17)
  • Services Comprising a Personal Emergency Response System (Q4/17)

Appendix

Back to Top