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Market Research Report

360 View: Digital Media & Connected Consumers

Published by Parks Associates Product code 336976
Published Content info 75 Slides
Delivery time: 1-2 business days
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360 View: Digital Media & Connected Consumers
Published: September 30, 2019 Content info: 75 Slides

The decline of pay TV and the rise of online streaming services has caused massive disruption in the video content industry over the past few years, and 2018 was no exception. This year, the industry saw a rise in virtual MVPDs like DIRECTV NOW and YouTube TV, where consumers can access a bundle of channels online.

This research examines adoption of OTT video services, including subscription, ad-based and transactional services, with a breakout of market shares by brand. It measures ownership of connected screens and streaming devices that can access digital media and streaming services. It examines changes in consumer viewing habits over time and across connected screens. It examines spending on various types of content and how that spending has changed over time. The study explores attitudes towards digital media, preferences in genres, and use of alternative video, including social media and livestreaming. This study provides customers with a comprehensive look at content consumption among today's connected consumers.

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