Market Research Report
m-Commerce and Entertainment Apps: Usage Trends
|Published by||Parks Associates||Product code||347830|
|Published||Content info||67 Slides
Delivery time: 1-2 business days
|m-Commerce and Entertainment Apps: Usage Trends|
|Published: December 31, 2015||Content info: 67 Slides||
This publication has been discontinued on January 14, 2020.
This 360 View Update assesses the current trends in entertainment content consumption, payment app adoption, spending habits among mobile users, with results broken out by operating system, phone brand, service provider, and data plan size (for entertainment). It examines in music, video, and game consumption as well as payment app spending. For payment app spending, a TURF analysis examines combinations of purchase categories that may extend app reach and usage.